A&R and Manager Advice

Top Ten Japanese Music Managers

Top Ten Japanese Music Managers

When it comes to the world of Japanese music, music managers play an invaluable role in helping artists build and nurture their careers. These music maestros help guide artists through the ins and out of the industry, from contract negotiations to marketing strategies, and everything in between. If you're an aspiring artist or just someone interested in the fascinating world of Japanese music, this article covers the top ten Japanese music managers you need to know.

Looking to write your next song? Transform your creative ideas into songs that people will love, and skyrocket your music career with Lyric Assistant. The perfect songwriting assistant. Find out more →

1. Johnny Kitagawa

As the founder of Johnny & Associates, one of Japan's most influential talent agencies, Johnny Kitagawa is considered a significant figure in the Japanese entertainment industry. Despite his passing, his influence is still felt today through the careers of countless successful artists.

2. Yasushi Akimoto

A well-known music producer, lyricist, and television writer, Yasushi Akimoto is responsible for creating some of Japan's most popular idol groups, such as AKB48, SKE48, NMB48, and more. He has been instrumental in shaping the face of modern Japanese music.

3. Tetsuo Taira

Tetsuo Taira is the CEO of Burning Productions, one of Japan's legendary and most discreet talent agencies managing several of Japan's most prominent musicians and actors.

4. Hiromi Yoshida

Hiromi Yoshida of Oscar Promotion has been managing some of Japan’s finest solo artists and former idol group members, making them household names.

Write Lyrics Like a Professional Songwriter

The ultimate songwriting tool that takes your creative vision to the next level! With just a few clicks, you can unleash your inner songwriter and craft a hit that's uniquely yours. Your song. You own it.

Example: Pop, Rock, Rap, Electronic, R&B, K-Pop, Drill...
Example: Happy, sad, inspirational, romantic, gritty...
Example: Love, loss, overcoming adversity, party, faith, personal growth, reflection...
Example: Kendrick Lamar, Drake, Grimes, Beyonce, Billie Eillish, Pink Floyd, BTS ...
A bridge is used to provide a new perspective or shift in your song's mood

5. Ryuhei Chiba

One half of EXILE, a famous Japanese boy band, Ryuhei Chiba co-founded LDH, a talent agency that manages over 70 artists and groups, making it a significant player in Japan's entertainment industry.

6. Yasushi Kubota

The president and CEO of the powerful media conglomerate Avex Group, Yasushi Kubota has played a pivotal role in managing Japan's best artists and launching them to stardom.

7. Junnoske Nakamura

Junnosuke Nakamura, former member of Johnny & Associates, started his talent agency J Storm managing chart-topping bands of Japan.

8. Takashi Iijima

Takashi Iijima, the current leader of Johnny & Associates, has taken over Johnny Kitagawa's legacy in managing Japan's top boy bands.

9. Kei Ishizaka

Former Chairman and CEO of Warner Music Japan, Kei Ishizaka has an illustrious career in music management, bringing international artists like Madonna to Japan.

10. Yo Irie

As the Director of Sony Music Artists, Yo Irie has been steering the careers of successful artists in Japan and pushing their music to a global audience.

Top Ten Japanese Music Managers Example:

Take the career of a top-selling Japanese artist, for instance. This would not be possible without the guidance, connections, and influence of their music manager acting behind the scenes. Yasushi Kubota, as the head of Avex Group, has ensured the perfect marketing strategy, grooming, and guidance for artists under his wing, launching them into unparalleled stardom and making them icons in Japanese music.

Frequently Asked Questions

What is the role of a music manager in the Japanese music industry?

A music manager in Japan performs a variety of critical roles, just like their counterparts in other countries. They are responsible for shaping the artist's career, handling the business affairs, and coordinating with various industry professionals including record labels, promoters, and booking agents. They often act as the artist's spokesperson, negotiating contracts and deals, and sometimes even oversee the creative process.

How do music managers in Japan differ from those elsewhere?

While the core responsibilities remain similar, Japanese music managers often have to navigate unique aspects of the Japanese music industry, such as the dominance of idol culture, the importance of physical media sales, and the meticulous fan engagement practices. They may also need to have a deeper understanding of the Japanese market trends and consumer behaviors.

Are language skills important for a music manager in Japan?

Yes, strong language skills, particularly fluency in Japanese, are important for music managers in Japan. They must communicate effectively with local industry stakeholders and understand the nuances of the language to ensure successful promotion and representation of their artists.

Can international artists have Japanese music managers?

Yes, it's possible for international artists to have Japanese music managers if they are looking to break into the Japanese music scene. A local manager can provide invaluable insights and connections that could help navigate the intricacies of the industry.

What are some successful strategies implemented by top Japanese music managers?

Success strategies include developing a distinctive image and brand for the artist, creating engaging fan experiences, leveraging social media and digital platforms for promotions, and fostering relationships with key industry players. Understanding and capitalizing on current trends is also crucial.

How do music managers discover new talent in Japan?

Managers in Japan use various methods to discover new talent, including attending live performances, scouting talent shows, watching online platforms, receiving referrals, and through auditions held by their management companies.

What is the idol system in Japan, and how does it affect music managers?

The idol system in Japan refers to the phenomenon of grooming young performers into stars, focusing on their personality and public image. Music managers in this system often have more control over their artists' activities and public personas, sometimes even contributing to the training and development of the idols.

How involved are Japanese music managers in the song production process?

In many cases, Japanese music managers may be deeply involved in the production process, offering input on song selection, styling, and the overall creative direction to ensure that it aligns with market trends and the artist's image.

What is the importance of TV performances for artists in Japan?

TV performances are extremely important in Japan as they offer wide exposure and are often seen as a sign of status within the industry. Artists who frequently appear on television typically gain more popularity, and music managers work hard to secure these opportunities.

What is the typical earnings model for music managers in Japan?

Music managers in Japan generally earn money through a commission-based model, taking a percentage of the artist's earnings from various revenue streams such as record sales, performances, and endorsements.

How do music managers contribute to an artist’s image and branding?

Managers help shape an artist's image through strategic marketing, public relations campaigns, styling, and sometimes choreography and visuals. They ensure consistency across various platforms and appearances, which is essential for building a recognizable and coherent brand.

What legal knowledge must music managers possess?

Music managers must have a solid understanding of contract law, copyright law, and other legal matters that pertain to the music industry to protect their artist's rights and interests effectively.

How important is networking for music managers in Japan?

Networking is crucial for music managers in Japan, as building strong relationships with industry professionals can lead to opportunities and collaborations that benefit their artists.

What challenges do music managers in Japan face?

Challenges include dealing with the intense competition within the industry, managing the expectations of artists and fans, navigating the rapidly changing digital landscape, and ensuring the artist's wellbeing amidst a demanding schedule.

Is there any specific education or certification required to become a music manager in Japan?

While there is no specific certification required to become a music manager in Japan, a background in business, music, or entertainment can be extremely beneficial. Experience and a deep understanding of the music industry are often more critical than formal education.

How do the top Japanese music managers maintain their artists’ relevance over time?

They maintain relevance by constantly evolving the artist's music and image, staying ahead of trends, diversifying the artists' activities into other areas such as acting or endorsements, and keeping an active presence on various media platforms.

How does the digital transformation affect the music management field in Japan?

The digital transformation has significantly affected music management by requiring a shift towards online promotions, understanding streaming services and data analytics, and adapting to new ways of revenue generation beyond physical sales and live performances.

Can music managers influence concert and tour planning?

Absolutely, music managers often play a major role in concert and tour planning, including conceptualization, booking venues, coordinating with promoters, and managing logistics to ensure successful and profitable events.

What kind of contractual negotiations do Japanese music managers handle?

Japanese music managers are typically involved in negotiating a range of contracts for their artists, including recording contracts, performance agreements, endorsement deals, and merchandising licenses, among others.

How can artists ensure they have a good working relationship with their manager?

Communication is key. Artists should maintain open lines of communication, share their goals and concerns, and provide feedback. Mutual respect and a clear understanding of expectations from both sides help foster a strong working relationship.

What impact has social media had on the Japanese music industry and music management?

Social media has revolutionized the Japanese music industry, providing platforms for promotion and fan engagement. Music managers must be adept at using these platforms to build and maintain an artist's fanbase, run marketing campaigns, and create an approachable image for the artist.

In the dynamic world of Japanese music, these top ten music managers are movers and shakers who guide and mold artists to reach their full potential and the best that the industry has to offer. Explore more guides on Lyric Assistant to discover the beautiful intricacies of worldwide music industries and the personalities behind them. If you find our guides helpful, exciting, and informative, do share this article with your colleagues, friends, or anyone interested in the music industry.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

author-avatar

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.