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Matthew Young, Digital Marketing Director at In De Goot Entertainment
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Matthew Young, Digital Marketing Director at In De Goot Entertainment

Posted by author-avatar Toni Mercia
August 21, 2024
As a musician looking to advance your career, it's essential to know the right people to connect with in the industry. Matthew Young, D...
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How to Write Songs About Truth
How to Write Songs About Specific Emotions

How to Write Songs About Truth

Posted by author-avatar Toni Mercia
November 2, 2025
If you want a song that hits like sunlight through a motel window you need lyrics that feel true. Truth in a song is not the same as a ...
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How to Write Rhythmic Oldies Lyrics
How to Write Lyrics

How to Write Rhythmic Oldies Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that move like a jukebox groove. You want words that sit in the pocket, breathe with the backbeat, and make listeners n...
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No Upc/Iswc Mapping Royalties Get Lost - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Upc/Iswc Mapping Royalties Get Lost - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Money lost because someone typed your song title wrong is the most insulting robbery you can suffer. You wrote the song. You performed ...
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Dre McKenzie, Head of A&R at G-Unit Records Contact Details
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Dre McKenzie, Head of A&R at G-Unit Records Contact Details

Posted by author-avatar Toni Mercia
October 20, 2024
Dre McKenzie is a renowned music industry professional who currently serves as the Head of A&R at G-Unit Records, a prominent recor...
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How to Write Songs About Breakups
How to Write Songs About Specific Emotions

How to Write Songs About Breakups

Posted by author-avatar Toni Mercia
November 2, 2025
You want a breakup song that feels like someone stole your journal and put it on the radio. You want lines people quote on social feeds...
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Erica Hessel, Client Service Representative at VH1 Contact Details
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Erica Hessel, Client Service Representative at VH1 Contact Details

Posted by author-avatar Toni Mercia
July 29, 2024
Who is Erica Hessel? As a Client Service Representative at VH1, Erica Hessel plays a crucial role in connecting musicians with the righ...
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Michael Lang, President at Deutsche Grammophon Contact Details
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Michael Lang, President at Deutsche Grammophon Contact Details

Posted by author-avatar Toni Mercia
October 29, 2024
Michael Lang is a renowned music industry executive who serves as the President of Deutsche Grammophon, a leading classical music recor...
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Jello Biafra, A&R Manager at ALTERNATIVE TENTACLES Contact Details
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Jello Biafra, A&R Manager at ALTERNATIVE TENTACLES Contact Details

Posted by author-avatar Toni Mercia
December 4, 2024
As an A&R manager at Alternative Tentacles, Jello Biafra is a key figure in the music industry. For musicians looking to get their ...
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Jeff Sosnow, SVP A&R at Warner Records Contact Details
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Jeff Sosnow, SVP A&R at Warner Records Contact Details

Posted by author-avatar Toni Mercia
November 18, 2024
Jeff Sosnow is a renowned music industry executive who currently serves as the Senior Vice President of A&R at Warner Records. With...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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Joni Mitchell - A Case of You
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