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Gogle Play Music Managers
A&R and Manager Advice

Gogle Play Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're a millennial or Gen Z music creator surviving on a steady diet of caffeine, creativity, and catchy hooks, and you’...
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Ethno Jazz Songwriting Advice
Songwriting Advice

Ethno Jazz Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want music that sounds like a passport stamp and a confession at once. You want grooves that pull from non western traditions and m...
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how to make tune for a song lyric assistant
Songwriting Advice

How To Make Tune For A Song

Posted by author-avatar Toni Mercia
November 1, 2025
So you want a tune that people sing in the shower and hum while scrolling through their exes profile. Good. This guide will show you ho...
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Afroswing Songwriting Advice
Songwriting Advice

Afroswing Songwriting Advice

Posted by author-avatar Toni Mercia
August 15, 2024
Afroswing, also known as Afro-swing or Afro-fusion, is a genre of music that originated in West Africa, particularly in Nigeria and Gha...
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Beck - Loser Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

Beck - Loser Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
This is the manual you wanted when you first heard Loser at a party and realized you could be sad and weird and cool all at once. We ar...
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Jason Ellis, MD / Director A&R at Universal Music Group Contact Details
Find Music A&R Contact Details

Jason Ellis, MD / Director A&R at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
October 31, 2024
Jason Ellis is a renowned figure in the music industry, currently serving as the Managing Director and Director of A&R (Artists and...
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Birmingham Sound Songwriting Advice
Songwriting Advice

Birmingham Sound Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If your song smells like canal water and late night kebabs in a good way, you are on the right track. This guide is for Brummie writers...
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How to Write Lyrics About Influence
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Influence

Posted by author-avatar Toni Mercia
November 2, 2025
Influence is messy and delicious. It lives in the DM that's saved and the song that got on your playlist before you knew you needed it....
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Country Storytelling: Setup → Turn → Moral in 24 Bars
Case Studies & Tear-Downs

Country Storytelling: Setup → Turn → Moral in 24 Bars

Posted by author-avatar Toni Mercia
November 2, 2025
This is not your granddad's songwriting lecture. This is the crash course that turns a cigarette lighter flick into a full cinematic co...
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Controversial Music Managers
A&R and Manager Advice

Controversial Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a music manager can be both your biggest ally and your most notorious frenemy? Strap in, because we’re blasting throu...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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