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Songwriting Advice

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Scott Huie, President & Booking Agent at H2O Artist Agency
Find Music Manager Contact Details

Scott Huie, President & Booking Agent at H2O Artist Agency

Posted by author-avatar Toni Mercia
August 3, 2024
Scott Huie is a prominent figure in the music industry, currently serving as the President and Booking Agent at H2O Artist Agency. With...
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What Do Managers in the Music Industry Do
A&R and Manager Advice

What Do Managers in the Music Industry Do

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what a music industry manager really does, especially in a world where playlists and viral TikToks rule the airwaves? Pic...
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How to Write Ambient Dub Songs
How to Write Songs

How to Write Ambient Dub Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a track that feels like sinking into warm water while someone massages your skull with echo. Ambient dub is less about chasing...
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Shawn Marino, Director A&R/Content at Universal Canada Contact Details
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Shawn Marino, Director A&R/Content at Universal Canada Contact Details

Posted by author-avatar Toni Mercia
November 21, 2024
Shawn Marino is a highly respected figure in the music industry, serving as the Director of A&R/Content at Universal Music Canada. ...
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Female Music Managers in South Africa
A&R and Manager Advice

Female Music Managers in South Africa

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some of the sharpest, most creative minds behind South Africa’s sizzling music scene are breaking all the stereotypes...
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Mio Vukovic, Owner at HOPELESS/SUB CITY Contact Details
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Mio Vukovic, Owner at HOPELESS/SUB CITY Contact Details

Posted by author-avatar Toni Mercia
December 8, 2024
As a musician, getting in touch with industry professionals like Mio Vukovic, owner of HOPELESS/SUB CITY, can be a game-changer for you...
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How to Write Lyrics About Community Service
How to Write Lyrics About Life Situations

How to Write Lyrics About Community Service

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write a song about community service that does more than sound noble at brunch. You want lines that land in a listener l...
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How to Write Lyrics About Beat
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Beat

Posted by author-avatar Toni Mercia
November 2, 2025
So you have a beat and a little panic in your chest. Good. That is the creative engine. Whether the beat is two minutes of lo fi coffee...
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Trance Music Songwriting Advice
Songwriting Advice

Trance Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write trance tracks that make people cry at 4 AM and text their ex the next day. Good. Trance is the genre that trades in b...
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How to Write Viking Metal Songs
How to Write Songs

How to Write Viking Metal Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want thunder, sails and a chorus that makes a bar full of strangers pretend to row. You want riffs heavy enough to bruise the nordi...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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