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Songwriting Advice

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How to Write Turntablism Lyrics
How to Write Lyrics

How to Write Turntablism Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that survive being sliced up, scratched, juggled, and used as weapons in the DJ arena. You want lines that sound dope w...
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How to Write Classic Alternative Songs
How to Write Songs

How to Write Classic Alternative Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that smells like late night radio in a cheap car and also like your teenage bedroom window left open. Classic alternati...
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How to Write Soul Lyrics
How to Write Lyrics

How to Write Soul Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people stop scrolling, put their headphones back on, and feel something in their chest they did not expect. S...
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How to Write Lyrics About Historical Events
How to Write Lyrics About Life Situations

How to Write Lyrics About Historical Events

Posted by author-avatar Toni Mercia
November 2, 2025
Want to turn history into a song that hits like a gut punch and teaches without being a boring lecture? Good. You are in the right plac...
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What Does A&R Do in Music
A&R and Manager Advice

What Does A&R Do in Music

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You're at your local café, headphones on, vibing to an indie track that’s about to become the next big anthem, only to fi...
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Geoff Merritt, Owner at Parasol Contact Details
Find Music A&R Contact Details

Geoff Merritt, Owner at Parasol Contact Details

Posted by author-avatar Toni Mercia
October 2, 2024
Geoff Merritt is the owner of Parasol, a leading music industry company that provides a range of services to artists, labels, and music...
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Music Managers Nashville
A&R and Manager Advice

Music Managers Nashville

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how your favorite Nashville stars manage to rise from open mics to headlining stadiums while simultaneously juggling song...
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How to Write Lyrics About Rivers
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Rivers

Posted by author-avatar Toni Mercia
November 2, 2025
Rivers are perfect songwriting candy. They are water and motion and memory and the messy history of everything that ever floated past. ...
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Allison Franchino, Vice President A&R at Hollywood Records Contact Details
Find Music A&R Contact Details

Allison Franchino, Vice President A&R at Hollywood Records Contact Details

Posted by author-avatar Toni Mercia
January 6, 2025
Allison Franchino is the Vice President of A&R at Hollywood Records, a renowned record label based in Los Angeles, California. As a...
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How to Write Instrumental Hip Hop Songs
How to Write Songs

How to Write Instrumental Hip Hop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want beats that make people nod, stream, and want to license your sound. You want grooves that feel inevitable and textures that te...
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