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Songwriting Advice

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How to Write Neofolk Lyrics
How to Write Lyrics

How to Write Neofolk Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like someone lighting a candle in a ruined chapel and telling you a secret. You want lines that taste like ol...
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How to Write Doo-Wop Songs
How to Write Songs

How to Write Doo-Wop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want that warm, late night porch sound that makes people swoon and text their ex at 2 a.m. Doo-wop is velvet and gumshoe charm. It ...
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How to Write a Song About Overcoming Adversity
How to Write Songs About Life Situations

How to Write a Song About Overcoming Adversity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that knocks someone off their feet and then hands them the mop and a victory lap playlist. Songs about overcoming adver...
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Kevin Weaver, Executive Vice President at Atlantic Records Contact Details
Find Music A&R Contact Details

Kevin Weaver, Executive Vice President at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
September 18, 2024
Kevin Weaver is the Executive Vice President at Atlantic Records, one of the most renowned and successful record labels in the music in...
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Desert Rock Songwriting Advice
Songwriting Advice

Desert Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want heat soaked riffs, wide open space, and lyrics that smell like dust and cheap cigarettes. Desert rock is not a style you wear ...
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How to Write Jit Songs
How to Write Songs

How to Write Jit Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a Jit song that makes feet move, phones record it, and your aunt lose her dignity on the dance floor. Good. Jit music lives wh...
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Music Managers Looking For Talent in South Africa
A&R and Manager Advice

Music Managers Looking For Talent in South Africa

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re a music manager scouting for the next South African supernova, and in your hands is the power to change someone’s ...
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ideas to make a song lyric assistant
Songwriting Advice

Ideas To Make A Song

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song and you want it now. You also want it to slap, to sting, and to stick in the brain like gum in hair. This guide gives y...
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Lanre Gaba, SVP A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Lanre Gaba, SVP A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
December 1, 2024
Lanre Gaba is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at Atlan...
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Music Writer Managers
A&R and Manager Advice

Music Writer Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of turning your passion for songwriting into a full-blown career where creativity meets the business of music? Welcome to ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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