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What Is A&R in the Music Industry
A&R and Manager Advice

What Is A&R in the Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re in a buzzing studio, beats pulsing through the air, and behind the scenes is an elusive talent whisperer who’s equ...
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How to Write Instrumental Hip Hop Songs
How to Write Songs

How to Write Instrumental Hip Hop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want beats that make people nod, stream, and want to license your sound. You want grooves that feel inevitable and textures that te...
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List of Agents and Managers Music
A&R and Manager Advice

List of Agents and Managers Music

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re an up-and-coming musician with killer lyrics and a fire in your soul to change the world of music, but wait, there...
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Managers That Changed Music
A&R and Manager Advice

Managers That Changed Music

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're backstage, headphones in, heart pounding with excitement as the next chart-topping anthem begins to take shape, al...
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Find Music Managers in Philadelphia
A&R and Manager Advice

Find Music Managers in Philadelphia

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself daydreaming about that one magical meeting with a music manager who just "gets" your sound, your vibe, and your str...
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How to Write Flamenco Rock Lyrics
How to Write Lyrics

How to Write Flamenco Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like velvet punching you in the face. You want the sorrow and swing of flamenco with the raw electricity of ...
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Urbano Music Songwriting Advice
Songwriting Advice

Urbano Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 3, 2025
You want bangers. You want songs people sing in cars, in clubs, and at 3 a.m. after a bad decision. Urbano is the sound that moves bodi...
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How to Write Soundscape Lyrics
How to Write Lyrics

How to Write Soundscape Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that do more than tell a story. You want lines that make someone feel wet pavement on a November night. You want words ...
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How to Write Lyrics About Falling In Love
How to Write Lyrics About Life Situations

How to Write Lyrics About Falling In Love

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that feel like a crush text that turned into a tattoo. You want lines that make listeners nod, laugh, cry, and immediat...
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Jonathan McDonald, A&R at Om Records Contact Details
Find Music A&R Contact Details

Jonathan McDonald, A&R at Om Records Contact Details

Posted by author-avatar Toni Mercia
November 12, 2024
Jonathan McDonald is a renowned A&R (Artist and Repertoire) executive at Om Records, a leading independent record label based in Sa...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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