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Hip Hop Music Managers in CA
A&R and Manager Advice

Hip Hop Music Managers in CA

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to navigate the wild, dynamic world of the music industry with a little help from a savvy manager? Welcome ...
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Maloya Songwriting Advice
Songwriting Advice

Maloya Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write Maloya that hits in the gut and stays in the bones. You want the percussion to speak like a heartbeat. You want Creol...
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How to Write a Song About Critical Thinking
How to Write Songs About Life Situations

How to Write a Song About Critical Thinking

Posted by author-avatar Toni Mercia
November 2, 2025
You want truth that hits like a hook. You want lyrics that make listeners question, laugh, and remember. You want melodies that carry i...
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How to Write Songs About Power
How to Write Songs About Specific Emotions

How to Write Songs About Power

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes the room lean forward. You want a chorus that feels like someone turning the lights on. You want verses that...
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Contemporary Christian Music Managers
A&R and Manager Advice

Contemporary Christian Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how someone can take a soulful melody and transform it into a chart-topping hit in today’s digital age? Contemporary Chri...
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Universal Music Group Email
A&R and Manager Advice

Universal Music Group Email

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever dreamed of your lyrics lighting up the airwaves while you casually hit "send" on an email? Welcome to the wild and electr...
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How to Write Amapiano Songs
How to Write Songs

How to Write Amapiano Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that makes people slide across a sticky dance floor and rewind your chorus on TikTok. Amapiano is a vibe first and a f...
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A&R Blog
A&R and Manager Advice

A&R Blog

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to break into the music industry while strumming your heart out and writing lyrics that speak to millions? ...
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How to Write Lyrics About Humanitarian Efforts
How to Write Lyrics About Life Situations

How to Write Lyrics About Humanitarian Efforts

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song that matters. You want it to move people and maybe even move wallets. You want to shine a light on aid work wi...
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How to Write Songs About Responsibility
How to Write Songs About Specific Emotions

How to Write Songs About Responsibility

Posted by author-avatar Toni Mercia
November 2, 2025
Responsibility is messy, honest, and oddly magnetic. It is the pizza box you forgot to throw out the week your life collapsed. It is th...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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