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Songwriting Advice

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How to Write Songs About Pact
How to Write Songs About Specific Emotions

How to Write Songs About Pact

Posted by author-avatar Toni Mercia
November 2, 2025
Pact songs live in the beautiful place where vows meet drama. Whether you are writing about a teenage blood oath, a whispered promise b...
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World Music Managers
A&R and Manager Advice

World Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re strutting down a neon-lit street in a bustling city, earbuds blasting the latest bops, when suddenly you realize t...
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Arnie Holland, CEO at Lightyear Contact Details
Find Music A&R Contact Details

Arnie Holland, CEO at Lightyear Contact Details

Posted by author-avatar Toni Mercia
November 26, 2024
Arnie Holland is the CEO of Lightyear, a leading independent music publishing company. With a career spanning over three decades, Holla...
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how to write a good chorus lyric assistant
Songwriting Advice

How To Write A Good Chorus

Posted by author-avatar Toni Mercia
November 1, 2025
You want a chorus that people hum in the grocery line. You want a chorus that shows up in their head when they are trying to sleep. You...
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Soukous Songwriting Advice
Songwriting Advice

Soukous Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you want people to dance until their shoes call for mercy then soukous might be your secret weapon. Soukous is the Congolese rocket ...
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Max Lousada, MD at Atlantic Records (UK) Contact Details
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Max Lousada, MD at Atlantic Records (UK) Contact Details

Posted by author-avatar Toni Mercia
November 8, 2024
Max Lousada is a highly respected and influential figure in the music industry, currently serving as the Managing Director of Atlantic ...
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Best Music Managers 2023
A&R and Manager Advice

Best Music Managers 2023

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: it's 2023 and you’re on the brink of launching your musical career, but there's one missing piece to your chart-topping s...
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How to Write Apala Lyrics
How to Write Lyrics

How to Write Apala Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want Apala that hits like a midnight street sermon and still gets grandma nodding along. You want lyrics that respect the culture, ...
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Michael Stratton, Director of A&R at Bong Load Records Contact Details
Find Music A&R Contact Details

Michael Stratton, Director of A&R at Bong Load Records Contact Details

Posted by author-avatar Toni Mercia
January 5, 2025
Who is Michael Stratton? Michael Stratton is the Director of A&R at Bong Load Records, a renowned independent record label based in...
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How to Write Chanson Songs
How to Write Songs

How to Write Chanson Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Chanson is the art of saying a lot with a little voice and a crowded room. If you picture a cigarette lit too slow, a piano that rememb...
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