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Songwriting Advice

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How to Write Lyrics About Intimacy
How to Write Lyrics About Life Situations

How to Write Lyrics About Intimacy

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that make listeners lean forward and say yes that is me. You want lines that are specific but not creepy. You want vuln...
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How to Write Songs About Leadership
How to Write Songs About Specific Emotions

How to Write Songs About Leadership

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people stand a little taller. You want words that could be printed on a mug and still make someone act. You ...
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How to Write Ghettotech Songs
How to Write Songs

How to Write Ghettotech Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that punches through club speakers and makes people scream unintentionally. You want rhythms that move bodies, bass th...
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Full-On Songwriting Advice
Songwriting Advice

Full-On Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
This is the no fluff playbook for writers who want songs that hit hard and live long. You will get craft tips, workflows, exercises, bu...
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New Breed of Music Managers
A&R and Manager Advice

New Breed of Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re an up-and-coming artist with a head full of catchy lyrics and a playlist full of dreams, and standing right next t...
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How to Be a A&R
A&R and Manager Advice

How to Be a A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered if you’ve got the vision, the vibes, and the vibe-checking skills to be the next big A&R in the music universe? Welco...
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Interscope A&R
A&R and Manager Advice

Interscope A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what happens behind the scenes at one of the most iconic record labels on the planet? Imagine a world where ear-to-the-gr...
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Famous Music Managers 2023
A&R and Manager Advice

Famous Music Managers 2023

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who the masterminds behind your favorite chart-toppers are? Picture a blend of entrepreneurial genius, ruthless hustle, a...
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Michael Mordecai, Founder / Owner at BBA Management & Booking
Find Music Manager Contact Details

Michael Mordecai, Founder / Owner at BBA Management & Booking

Posted by author-avatar Toni Mercia
July 29, 2024
Michael Mordecai is a renowned figure in the music industry, serving as the Founder and Owner of BBA Management & Booking. With his...
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Paul Horton, President at Century Artists Management Agency LLC
Find Music Manager Contact Details

Paul Horton, President at Century Artists Management Agency LLC

Posted by author-avatar Toni Mercia
August 31, 2024
Paul Horton is the President of Century Artists Management Agency LLC, a renowned talent management agency that represents some of the ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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