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Songwriting Advice

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How to Write Reductionism Songs
How to Write Songs

How to Write Reductionism Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Reductionism songs are the art of saying more by saying less. Think Leonard Cohen whispering cosmic pain into a single toothbrush, or B...
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How Do Music Managers Get Paid
A&R and Manager Advice

How Do Music Managers Get Paid

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how that elusive music manager actually gets paid? Spoiler alert: It’s not through a secret handshake or some mystical ma...
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i want to write a song lyric assistant
Songwriting Advice

I Want To Write A Song

Posted by author-avatar Toni Mercia
November 1, 2025
You woke up with a melody in your head and zero idea what to do next. Good. That is the raw material of art and also the worst part of ...
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How to Write Religious Hip Hop Lyrics
How to Write Lyrics

How to Write Religious Hip Hop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want bars that preach without putting people to sleep. You want spiritual truth that hits the soul and the chest simultaneously. Yo...
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How to Write Slavic States Lyrics
How to Write Lyrics

How to Write Slavic States Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like they grew up on black bread and vodka and then fell in love with an accordion. You want words that sit ...
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How to Write Songs About Finish
How to Write Songs About Specific Emotions

How to Write Songs About Finish

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that nails the feeling of finishing something. Maybe it is the end of a relationship, the final lap of a race, the mome...
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How to Write Lyrics About Immigration
How to Write Lyrics About Life Situations

How to Write Lyrics About Immigration

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write a song about immigration that hits like a gut punch and does not read like a college paper? Good. You are in the right pl...
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How to Write Caucasus Songs
How to Write Songs

How to Write Caucasus Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that feel like they were carved from mountain air and sung into ancient valleys. You also run a DAW on a laptop and have...
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Todd Giblin, Partner at Reform Contact Details
Find Music A&R Contact Details

Todd Giblin, Partner at Reform Contact Details

Posted by author-avatar Toni Mercia
September 14, 2024
Todd Giblin is a highly respected partner at Reform, a leading music industry consultancy firm. With years of experience in the music i...
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Questions Music Managers Should Ask Artists
A&R and Manager Advice

Questions Music Managers Should Ask Artists

Posted by author-avatar Toni Mercia
March 26, 2025
Ever sat down with an artist and realized that managing their talent is as much like spinning a mixtape as it is like directing a block...
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