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Demo in a Day Schedule: Timed Blocks and Prompts to Finish a Strong Demo Fast
Tools Workflows & Checklists

Demo in a Day Schedule: Timed Blocks and Prompts to Finish a Strong Demo Fast

Posted by author-avatar Toni Mercia
November 2, 2025
Yes you can finish a real demo in one day. No you do not need a million dollar studio. You need a plan that does not let perfection sab...
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How to Write Merenhouse Songs
How to Write Songs

How to Write Merenhouse Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a Merenhouse song that makes people empty their drinks and then forgive them later. You want a hook that lands in Spanish Engl...
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How to Write Songs About Injustice
How to Write Songs About Specific Emotions

How to Write Songs About Injustice

Posted by author-avatar Toni Mercia
November 2, 2025
You want your music to matter. You want a chorus that hits like a protest sign and verses that show the world instead of shouting at it...
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How to Write Avant-Garde Metal Songs
How to Write Songs

How to Write Avant-Garde Metal Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Ready to make music that punches people in the gut while simultaneously confusing their math teacher? Avant garde metal is the art scho...
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Bob Bortnick, SVP, Creative at KOBALT MUSIC Contact Details
Find Music A&R Contact Details

Bob Bortnick, SVP, Creative at KOBALT MUSIC Contact Details

Posted by author-avatar Toni Mercia
December 8, 2024
Bob Bortnick is a highly respected figure in the music industry, currently holding the position of Senior Vice President, Creative at K...
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Crush Music Managers
A&R and Manager Advice

Crush Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever felt like the music world is one giant mosh pit, and you’re just trying to make some noise that gets noticed? Welcome to “Crush Mu...
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What Percentage Do Talent Music Managers Take
A&R and Manager Advice

What Percentage Do Talent Music Managers Take

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever wondered if your talent manager is secretly riding a unicorn made entirely of commission checks? Welcome to the wild, wac...
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How to Write Lyrics About Acceptance
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Acceptance

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that lands like a long exhale. Not the same old inspirational poster verse that reads like a fortune cookie. You want l...
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How to Write Lyrics About Modernity
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Modernity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like the present without sounding like a tech brochure. You want lines that snap, images that land, and met...
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How to Write Screamo Songs
How to Write Songs

How to Write Screamo Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that make people feel like they just found the thing they did not know they needed. You want riffs that stab. You want l...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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