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Songwriting Advice

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How to Write Boogie Rock Songs
How to Write Songs

How to Write Boogie Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a riff that makes people stagger toward the dance floor and a chorus that gets stuck like gum in a sneaker. Boogie rock blends...
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How to Write Lyrics About Strength
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Strength

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that does more than sound tough. You want lyrics that prove toughness can be messy, honest, and sometimes soft. Strengt...
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K-Pop Songwriting Advice
Songwriting Advice

K-Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to the K Pop jungle with less glitter and more strategy. You want a song that survives a music show, makes a fandom scream, fit...
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Are Music Managers Important
A&R and Manager Advice

Are Music Managers Important

Posted by author-avatar Toni Mercia
March 26, 2025
Ever sat in your room with a half-finished lyric scribbled on a napkin, wondering if that elusive breakthrough is a mix of raw talent o...
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Syllable Counts & Stress: Make Lines Singable without Math Trauma
Lyric Writing Deep Dives

Syllable Counts & Stress: Make Lines Singable without Math Trauma

Posted by author-avatar Toni Mercia
November 2, 2025
Stop treating syllable counting like algebra for your heart. You do not need to memorize a secret formula to make lines fit a melody. Y...
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Mike Owens, VP Creative at Sea Gayle Contact Details
Find Music A&R Contact Details

Mike Owens, VP Creative at Sea Gayle Contact Details

Posted by author-avatar Toni Mercia
November 18, 2024
Mike Owens is a highly respected and accomplished music industry executive, currently serving as the Vice President of Creative at Sea ...
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Maureen Kenny, SVP of A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Maureen Kenny, SVP of A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
October 31, 2024
Maureen Kenny is a highly respected and influential figure in the music industry, serving as the Senior Vice President of A&R at At...
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Mike Heron, VP of A&R at Shady Records Contact Details
Find Music A&R Contact Details

Mike Heron, VP of A&R at Shady Records Contact Details

Posted by author-avatar Toni Mercia
November 10, 2024
Mike Heron is a renowned music industry executive who currently serves as the Vice President of A&R at Shady Records, a leading rec...
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Brandon Hillery, Booking Agent at Bigg Time Entertainment
Find Music Manager Contact Details

Brandon Hillery, Booking Agent at Bigg Time Entertainment

Posted by author-avatar Toni Mercia
August 27, 2024
Brandon Hillery is a renowned booking agent at Bigg Time Entertainment, a leading talent agency that specializes in booking top-tier ar...
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Lori Haynes, Booking agent at Piedmont Talent
Find Music Manager Contact Details

Lori Haynes, Booking agent at Piedmont Talent

Posted by author-avatar Toni Mercia
August 1, 2024
Lori Haynes is a renowned booking agent at Piedmont Talent, a leading entertainment agency that specializes in booking live music perfo...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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