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Songwriting Advice

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Erica Hessel, Client Service Representative at VH1 Contact Details
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Erica Hessel, Client Service Representative at VH1 Contact Details

Posted by author-avatar Toni Mercia
July 29, 2024
Who is Erica Hessel? As a Client Service Representative at VH1, Erica Hessel plays a crucial role in connecting musicians with the righ...
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Gregg Latterman, VP A&R at AWARE RECORDS Contact Details
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Gregg Latterman, VP A&R at AWARE RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
As a musician, getting in touch with industry professionals like Gregg Latterman, VP A&R at AWARE RECORDS, can be a game-changer fo...
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Rick Chertoff, President at Genuine Artists Contact Details
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Rick Chertoff, President at Genuine Artists Contact Details

Posted by author-avatar Toni Mercia
December 17, 2024
Rick Chertoff is a renowned music industry professional who serves as the President at Genuine Artists, a leading talent management com...
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How to Write Doo-Wop Lyrics
How to Write Lyrics

How to Write Doo-Wop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a lyric that makes people sway slow and sing along before they know why. You want doo wop lines that live in basements and din...
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How to Write Electronic Rock Songs
How to Write Songs

How to Write Electronic Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want grit that makes the speakers sweat and synths that feel like rocket fuel. Electronic rock is the delicious mess where guitar a...
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How to Write Lyrics About Theater And Performance
How to Write Lyrics About Life Situations

How to Write Lyrics About Theater And Performance

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like grease paint and tells a story with one breath. You want lyrics that make someone in the cheap seats f...
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Sam Riback
A&R and Manager Advice

Sam Riback

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: it’s a late night, the city is humming, and you’re sprawled across your bed with your headphones on, hunting for that nex...
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Nicole  Roeder, Director Operations & Agent at Ground Control Touring
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Nicole Roeder, Director Operations & Agent at Ground Control Touring

Posted by author-avatar Toni Mercia
September 4, 2024
Nicole Roeder is a highly respected figure in the music industry, serving as the Director of Operations and Agent at Ground Control Tou...
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How to Write a Song About Creative Writing
How to Write Songs About Life Situations

How to Write a Song About Creative Writing

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes editors cry and poets dance. You want lines that feel like first drafts rewritten into confessions. You want...
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Chulsey Hill, Director of Financial Accounting and Reporting at BET Networks Contact Details
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Chulsey Hill, Director of Financial Accounting and Reporting at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 14, 2024
As a musician, getting in touch with industry professionals like Chulsey Hill, Director of Financial Accounting and Reporting at BET Ne...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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