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Porscha Scott, Manager of Consumer Insights at BET Networks Contact Details
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Porscha Scott, Manager of Consumer Insights at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 30, 2024
Who is Porscha Scott? Porscha Scott is the Manager of Consumer Insights at BET Networks, a leading media company that targets African A...
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Brad Roosa, Vice President Touring Operations/Manager at Union Entertainment Group Contact Details
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Brad Roosa, Vice President Touring Operations/Manager at Union Entertainment Group Contact Details

Posted by author-avatar Toni Mercia
August 6, 2024
As a musician, getting in touch with industry professionals like Brad Roosa, Vice President Touring Operations/Manager at Union Enterta...
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Michael Ruthig, GM at New West (CA) Contact Details
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Michael Ruthig, GM at New West (CA) Contact Details

Posted by author-avatar Toni Mercia
October 26, 2024
As a musician, getting in touch with the right people in the industry can be a game-changer for your career. Michael Ruthig, the Genera...
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Reductionism Songwriting Advice
Songwriting Advice

Reductionism Songwriting Advice

Posted by author-avatar Toni Mercia
August 11, 2024
As a songwriter, you're likely no stranger to the feeling of being overwhelmed by the sheer number of ideas, emotions, and themes you w...
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How to Write Punta Rock Lyrics
How to Write Lyrics

How to Write Punta Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people dance like they forgot their ex was at the party. You want words that honor a people and start a conga...
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How to Write Songs About Interpretation
How to Write Songs About Specific Emotions

How to Write Songs About Interpretation

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people argue in the comments and still sing along in the car. You want lyrics that can mean three different ...
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Ndombolo Songwriting Advice
Songwriting Advice

Ndombolo Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you want a song that makes people stop scrolling and start dancing, welcome to Ndombolo school. Ndombolo is that sweaty, joyful, uns...
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How to Write Lyrics About Positive Thinking
How to Write Lyrics About Life Situations

How to Write Lyrics About Positive Thinking

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that feels like sunlight through dirty blinds. Not fake motivational poster energy. Not toxic sparkle. You want real h...
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Difference Music Managers, Booking Agents, Road Managers, PR
A&R and Manager Advice

Difference Music Managers, Booking Agents, Road Managers, PR

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how your favorite band manages to keep the tour bus rolling, score those epic gigs, and still have time for a killer Inst...
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How to Write Cowboy Pop Songs
How to Write Songs

How to Write Cowboy Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that smell like saddle soap and sold out stadiums. You want the story of a small town heart with a chorus that hits like...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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