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How to Write Hokum Songs
How to Write Songs

How to Write Hokum Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Hokum songs are that rude wink at grandma while you play a juke joint classic. They are built from sly jokes, irresistible wordplay, an...
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Interscope A&R
A&R and Manager Advice

Interscope A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what happens behind the scenes at one of the most iconic record labels on the planet? Imagine a world where ear-to-the-gr...
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St. Vincent - New York Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

St. Vincent - New York Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
This is a lyric autopsy with personality. We are taking Annie Clark a.k.a St. Vincent's song New York and pulling it apart like a vinta...
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How to Write Songs About Happiness
How to Write Songs About Specific Emotions

How to Write Songs About Happiness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a happiness song that does not sound like a motivational poster read by a robot. You want a track that makes people smile in t...
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Laura Hiser, Assistant to Will Botwin at Red Light Management Contact Details
Find Music A&R Contact Details

Laura Hiser, Assistant to Will Botwin at Red Light Management Contact Details

Posted by author-avatar Toni Mercia
August 21, 2024
As a musician, getting in touch with industry professionals like Laura Hiser, Assistant to Will Botwin at Red Light Management, can be ...
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How to Write Tecnobrega Songs
How to Write Songs

How to Write Tecnobrega Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Want to write a tecnobrega song that makes street parties erupt, radios smile, and your cousin dance like she stole the speaker? Good. ...
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Randy Ray, GM at Sumerian Contact Details
Find Music A&R Contact Details

Randy Ray, GM at Sumerian Contact Details

Posted by author-avatar Toni Mercia
August 6, 2024
Randy Ray, the General Manager at Sumerian Records, is a prominent figure in the music industry. As a musician, getting in touch with h...
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How to Write Indietronica Songs
How to Write Songs

How to Write Indietronica Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that feels like a late night walk under neon while your heart plays confetti. Indietronica sits where intimate songwrit...
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How to Write Bolero Songs
How to Write Songs

How to Write Bolero Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Yes you can write a bolero that makes people cry into their coffee and then text their ex out of curiosity. Bolero is the genre that li...
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Interscope Records Location
A&R and Manager Advice

Interscope Records Location

Posted by author-avatar Toni Mercia
March 26, 2025
There’s something undeniably magnetic about Interscope Records – a name that conjures images of epic music journeys, boundary-shatterin...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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