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Songwriting Advice

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How to Write Songs About Motion
How to Write Songs About Specific Emotions

How to Write Songs About Motion

Posted by author-avatar Toni Mercia
November 2, 2025
You want motion, not just a pretty song about motion. You want listeners to feel feet tapping, windows rolling down, stomachs dropping ...
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Choro Songwriting Advice
Songwriting Advice

Choro Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Choro is joyful, sneaky, virtuosic, and poetic. If you think choro is just flute runs over guitar, think again. Choro is a conversation...
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How to Write Surf Pop Lyrics
How to Write Lyrics

How to Write Surf Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a sunburn you choose to keep. You want the listener to taste salt and feel the sand stuck to their ankle...
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Karrie Butterfield, Co Owner at 7Fourteen Ent Contact Details
Find Music A&R Contact Details

Karrie Butterfield, Co Owner at 7Fourteen Ent Contact Details

Posted by author-avatar Toni Mercia
October 18, 2024
Who is Karrie Butterfield? Karrie Butterfield is a respected figure in the music industry, serving as the Co-Owner of 7Fourteen Ent, a ...
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Tina Crawford, Creative Director/A&R at Broken Bow / Magic Mustang Contact Details
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Tina Crawford, Creative Director/A&R at Broken Bow / Magic Mustang Contact Details

Posted by author-avatar Toni Mercia
September 7, 2024
Tina Crawford is a highly respected figure in the music industry, currently serving as the Creative Director and A&R at Broken Bow ...
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How to Write Ambient Pop Lyrics
How to Write Lyrics

How to Write Ambient Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Ambient pop lyrics are soft armor for wild feelings. They sit in the mix like a warm light at 2 AM. They do not shout. They suggest. Th...
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Ari Nisman, President / CEO at Degy Booking International
Find Music Manager Contact Details

Ari Nisman, President / CEO at Degy Booking International

Posted by author-avatar Toni Mercia
August 13, 2024
Ari Nisman is a highly respected figure in the music industry, currently serving as the President and CEO of Degy Booking International...
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Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details
Find Music A&R Contact Details

Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details

Posted by author-avatar Toni Mercia
August 4, 2024
Marcus Siskind is a renowned music industry executive who currently serves as the CEO of Mass Appeal Entertainment, a leading music and...
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Now Hiring Music Managers
A&R and Manager Advice

Now Hiring Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Calling all creative dynamos and music aficionados! Ever felt that prickly spark when a killer melody meets a lyric that speaks to your...
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Sequencer Music Songwriting Advice
Songwriting Advice

Sequencer Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If your songs feel like they need more logic and less praying at midnight a sequencer can become your secret lab. Sequencers let you bu...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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