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Songwriting Advice

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How to Write Ikorodo Lyrics
How to Write Lyrics

How to Write Ikorodo Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want bars that hit like a Lagos danfo in rush hour. You want the hook to slap, the chorus to be shouted back by the mini car speake...
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How to Write a Song About Graduating From School
How to Write Songs About Life Situations

How to Write a Song About Graduating From School

Posted by author-avatar Toni Mercia
November 2, 2025
Graduation is messy, majestic, and somehow full of receipts people left in desks. You want a song that makes people laugh, cry, and the...
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A&R Managers
A&R and Manager Advice

A&R Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who holds the magic wand in the music industry, discovering the next big thing and deciding which artists deserve a spot ...
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How to Write a Song About Growing Up
How to Write Songs About Life Situations

How to Write a Song About Growing Up

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels true to your messy childhood and your awkward adult self at the same time. You want people to hear it and sa...
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How to Write a Song About War Stories
How to Write Songs About Life Situations

How to Write a Song About War Stories

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write a song about war stories. Brave. Dangerous. Necessary. Also easy to trip over like a landmine of clichés, wrong fa...
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Indo Pop Songwriting Advice
Songwriting Advice

Indo Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that hits like nasi goreng at 2 AM. You want a hook that feels obvious the first time you hum it while making tea. You ...
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Tim Yasui, VP/GM at Cleopatra Contact Details
Find Music A&R Contact Details

Tim Yasui, VP/GM at Cleopatra Contact Details

Posted by author-avatar Toni Mercia
October 30, 2024
Tim Yasui is the Vice President and General Manager at Cleopatra Records, a renowned independent record label based in Los Angeles, Cal...
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Simon Gavin, Manager, A&R at RCA Records Contact Details
Find Music A&R Contact Details

Simon Gavin, Manager, A&R at RCA Records Contact Details

Posted by author-avatar Toni Mercia
October 28, 2024
Simon Gavin is a renowned music industry professional who serves as the Manager, A&R at RCA Records. As a key figure in the music i...
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Filk Songwriting Advice
Songwriting Advice

Filk Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Filk is fandom singing with attitude. It is folk music for people who read too many books and are emotionally attached to imaginary spa...
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Universal Music Group Contact
A&R and Manager Advice

Universal Music Group Contact

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered where the beats that rule the airwaves originate? Whether you're dropping your first demo or already scribbling verses fo...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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