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Songwriting Advice

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Folk & Rock Music Managers
A&R and Manager Advice

Folk & Rock Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself humming a catchy tune on your acoustic guitar or headbanging to a roaring guitar riff, wondering how the magic behi...
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How to Write Songs About Teaching
How to Write Songs About Specific Emotions

How to Write Songs About Teaching

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that teaches without lecturing. You want lines that stick like chalk on denim and a chorus that students hum on the bus...
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How to Write Indie Pop Lyrics
How to Write Lyrics

How to Write Indie Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like a late night confession and a TikTok earworm at once. You want lines that are sharp enough to tattoo and...
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Drone Metal Songwriting Advice
Songwriting Advice

Drone Metal Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If your goal is to crush ceilings and rearrange molar memories, you are in the right place. Drone metal is not polite music. It is mass...
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Rock Songwriting Advice
Songwriting Advice

Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a rock song that punches through the speakers and makes people spill their beer while cheering for more. You want riffs that s...
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How to Write Arabic Pop Music Songs
How to Write Songs

How to Write Arabic Pop Music Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that makes people sing along in cars, cafes, wedding halls and TikTok loops. You want a chorus that gets stuck and an a...
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How to Write Raga Rock Lyrics
How to Write Lyrics

How to Write Raga Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sit right on a sitar riff and are not just Instagram caption energy with a tambura loop under it. Good. Raga rock ...
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How to Write Lyrics About Adventure
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Adventure

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that make your listener grab a backpack or at least feel like they almost did. Adventure is a mood. It can be reckless,...
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How to Write Urban Contemporary Gospel Songs
How to Write Songs

How to Write Urban Contemporary Gospel Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want gospel songs that hit the soul and the playlist. You want a hook that people hum at the barber shop and a lyric that pastors c...
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Maureen Kenny, Head of A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Maureen Kenny, Head of A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
Maureen Kenny is the Head of A&R at Atlantic Records, one of the most renowned and respected record labels in the music industry. A...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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