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Songwriting Advice

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How to Write Lyrics About Randomness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Randomness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that sounds like your brain at 2 a.m. scrolling memes, but also like the kind of song people put on a playlist and sing...
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Chanson Songwriting Advice
Songwriting Advice

Chanson Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Chanson is not a dusty French museum piece. It is a direct line from a heart to a room full of strangers who suddenly feel seen. If you...
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How to Write Lyrics About Vulnerability
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Vulnerability

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write a song where someone hears you and thinks I get you. You want lines that feel like a secret told in the kitchen at th...
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How to Write Criolla Songs
How to Write Songs

How to Write Criolla Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Want to write a Criolla song that makes people clap with their whole soul? You want a melody that feels like warm sand and a lyric that...
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Samba-Jazz Songwriting Advice
Songwriting Advice

Samba-Jazz Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If samba and jazz had a baby it would wear sunglasses inside and write a killer bridge while you slept. Samba Jazz blends Brazilian gro...
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Joya Nemley, Associate Director, A&R Administration at Atlantic Records Contact Details
Find Music A&R Contact Details

Joya Nemley, Associate Director, A&R Administration at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
December 31, 2024
Joya Nemley is the Associate Director of A&R Administration at Atlantic Records, a renowned American record label. As a key figure ...
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How to Write Britpop Songs
How to Write Songs

How to Write Britpop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that sounds like it was written in a sweaty small venue then accidentally played on a national radio show. You want jan...
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How to Write Twee Pop Songs
How to Write Songs

How to Write Twee Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that feel like a hand knitted sweater with glitter on the pocket. You want melodies that sound like sunshine through bic...
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James Arthur, A&R Manager at ACTIVATE ENTERTAINMENT Contact Details
Find Music A&R Contact Details

James Arthur, A&R Manager at ACTIVATE ENTERTAINMENT Contact Details

Posted by author-avatar Toni Mercia
December 4, 2024
Who is James Arthur? James Arthur is a renowned A&R Manager at ACTIVATE ENTERTAINMENT, a leading entertainment company that special...
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Upcoming Music Managers
A&R and Manager Advice

Upcoming Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to a wild ride into the world of upcoming music managers, where passion meets hustle and where even your Spotify playlists can ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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