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Detroit Music Managers
A&R and Manager Advice

Detroit Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine riding down the streets of Detroit with a booming bass line in your ears, neon lights reflecting off classic cars, and the unmi...
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You Don't Register With Soundexchange/Ppl/Sena - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

You Don't Register With Soundexchange/Ppl/Sena - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If you think a middling email or a sketchy phone call will sort your royalties later you are about to learn the hard way. Missing regis...
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Incidents Where Music Managers Ruined Artists Careeers
A&R and Manager Advice

Incidents Where Music Managers Ruined Artists Careeers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a once-promising music career can go from headliner dreams to head-scratching nightmares, all thanks to a rogue music...
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How to Write Grupera Songs
How to Write Songs

How to Write Grupera Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a grupera song that makes abuela clap, your cousins text a heart, and the DJ put it between two classics. Grupera lives where ...
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How to Write Rawstyle Songs
How to Write Songs

How to Write Rawstyle Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a track that punches through sound systems and makes people lose their minds. Rawstyle is brutal, emotional, and theatrical. I...
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How to Write Sophisti-Pop Lyrics
How to Write Lyrics

How to Write Sophisti-Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like velvet and think like a late night city skyline. Sophisti pop is the genre for people who liked Motown ...
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How to Write Indian Classical Lyrics
How to Write Lyrics

How to Write Indian Classical Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sit inside a raga and breathe with the taal. You want words that let the singer ornament without collapsing meanin...
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How to Write a Song About Entrepreneurship
How to Write Songs About Life Situations

How to Write a Song About Entrepreneurship

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes founders nod, friends laugh, and investors secretly hit save. You want lines that land like a mic drop in a ...
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Fixing Clunky Lines
Lyric Writing Deep Dives

Fixing Clunky Lines

Posted by author-avatar Toni Mercia
November 2, 2025
You have a great idea ruined by one clunky line. We have all been there. You write something that sounds like a lemonade recipe read by...
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Onkyokei Songwriting Advice
Songwriting Advice

Onkyokei Songwriting Advice

Posted by author-avatar Toni Mercia
August 11, 2024
Onkyokei songwriting is a Japanese songwriting technique that focuses on creating emotional connections with listeners through lyrics a...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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