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Ascap or BMI for Songwriters
A&R and Manager Advice

Ascap or BMI for Songwriters

Posted by author-avatar Toni Mercia
March 26, 2025
Ever found yourself scratching your head at the crossroads of melody and money, wondering whether to throw your support behind ASCAP or...
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Kent Sorrell, President at Elevation Group
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Kent Sorrell, President at Elevation Group

Posted by author-avatar Toni Mercia
July 23, 2024
Kent Sorrell is a renowned industry expert and the President of Elevation Group, a leading financial services company. As a respected f...
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Steven Robertson, VP A&R at Atlantic Records Contact Details
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Steven Robertson, VP A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 21, 2024
Steven Robertson is a highly respected and influential figure in the music industry, currently holding the position of Vice President o...
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Personal Managers Music Industry
A&R and Manager Advice

Personal Managers Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of having a personal hype squad that not only believes in your songwriting skills but also juggles industry contacts like ...
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Nikki Bennett, Director of Publicity at XL Recordings Contact Details
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Nikki Bennett, Director of Publicity at XL Recordings Contact Details

Posted by author-avatar Toni Mercia
December 13, 2024
Nikki Bennett is a renowned figure in the music industry, serving as the Director of Publicity at XL Recordings, a leading independent ...
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How to Write Pop Soul Lyrics
How to Write Lyrics

How to Write Pop Soul Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people feel something while still sounding like a song they can hum in the shower. Pop Soul lives between the...
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How to Write Zydeco Songs
How to Write Songs

How to Write Zydeco Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes people drop whatever they are doing and move their feet. You want accordion lines that feel like an argument...
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How to Write Honky Tonk Blues Songs
How to Write Songs

How to Write Honky Tonk Blues Songs

Posted by author-avatar Toni Mercia
November 1, 2025
Want a song that hits like whiskey at midnight? You want a tune that makes people stomp, cry, laugh, and maybe yell into their beer. Ho...
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Rich Kiersnowski, Creative Film&TV at Heavy Hitters Music Contact Details
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Rich Kiersnowski, Creative Film&TV at Heavy Hitters Music Contact Details

Posted by author-avatar Toni Mercia
October 5, 2024
As a musician, getting your foot in the door with industry professionals can be a daunting task. However, with the right approach and k...
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How to Write Underground Music Lyrics
How to Write Lyrics

How to Write Underground Music Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sting, that sound like a late night confession between friends, or like someone set fire to a billboard. You want ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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