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James Sfarnas, CEO & Booking Agent at Backstreet Booking
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James Sfarnas, CEO & Booking Agent at Backstreet Booking

Posted by author-avatar Toni Mercia
August 7, 2024
James Sfarnas is a well-known figure in the music industry, serving as the CEO and Booking Agent at Backstreet Booking. With years of e...
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Nortec Songwriting Advice
Songwriting Advice

Nortec Songwriting Advice

Posted by author-avatar Toni Mercia
August 9, 2024
Nortec music, also known as Nortec Collective, is a genre of electronic music that originated in the 1990s in Tijuana, Mexico. It's a f...
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How to Write Songs About Future
How to Write Songs About Specific Emotions

How to Write Songs About Future

Posted by author-avatar Toni Mercia
November 2, 2025
You want a future song that feels prophetic without sounding like a tired sci fi trope. You want listeners to tuck the chorus into a pl...
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Dawn Robinson, Owner & Agent at Dark Moon Entertainment
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Dawn Robinson, Owner & Agent at Dark Moon Entertainment

Posted by author-avatar Toni Mercia
September 1, 2024
Dawn Robinson is a renowned owner and agent at Dark Moon Entertainment, a leading talent agency in the music industry. With years of ex...
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Harve Pierre, President at Crazy Joint Contact Details
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Harve Pierre, President at Crazy Joint Contact Details

Posted by author-avatar Toni Mercia
October 13, 2024
Harve Pierre is a renowned music industry executive who serves as the President at Crazy Joint, a prominent record label and entertainm...
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How to Write Lyrics About Diversity
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Diversity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that counts and does not come off like a performative Instagram post. You want lyrics that show real lives, honest comp...
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How to Write Fandangos Lyrics
How to Write Lyrics

How to Write Fandangos Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make feet hit the tarima and phones go from camera mode to full sing along. Fandangos are part party and part ritu...
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How to Write a Song About Culinary Arts
How to Write Songs About Life Situations

How to Write a Song About Culinary Arts

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like butter and hits like a plate dropped at three in the morning. Songs about food and cooking can be cute...
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How to Write a Song About Body Image
How to Write Songs About Life Situations

How to Write a Song About Body Image

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that lands like a hug that also punches through the bullshit. You want it real, not twee. You want your lyric to hold a...
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Music Managers That Went to the Auc
A&R and Manager Advice

Music Managers That Went to the Auc

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how some music managers become the unsung heroes behind major chart-topping artists? It turns out that a few of them shar...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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