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Songwriting Advice

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Genre Songwriting Library: Rules to Break on Purpose
Genre Playbooks

Genre Songwriting Library: Rules to Break on Purpose

Posted by author-avatar Toni Mercia
November 2, 2025
Yes you can break the rules. Do it with intent. This guide hands you a playbook for flipping genre expectations so your songs sound lik...
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How to Write a Song About Workplace Culture
How to Write Songs About Life Situations

How to Write a Song About Workplace Culture

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that nails the weird, petty, inspiring, and absurd reality of nine to five life. Maybe your office has a plant that eve...
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Cantopop Songwriting Advice
Songwriting Advice

Cantopop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a Cantopop song that slaps in Causeway Bay and makes fans sing along in the MTR. You want a chorus that a taxi driver and your...
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A&R Representative
A&R and Manager Advice

A&R Representative

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine stepping into a world where your musical dreams are the currency, and the networking game is just as essential as that killer c...
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How to Write Lyrics About Fate And Destiny
How to Write Lyrics About Life Situations

How to Write Lyrics About Fate And Destiny

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that feel bigger than you without sounding like a fortune cookie. You want destiny to feel intimate and fate to sound m...
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Pablito Vasquez, Co-CEO at Streetlife Contact Details
Find Music A&R Contact Details

Pablito Vasquez, Co-CEO at Streetlife Contact Details

Posted by author-avatar Toni Mercia
October 7, 2024
Pablito Vasquez is a renowned music industry executive who currently serves as the Co-CEO at Streetlife, a prominent music publishing a...
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How to Write Maracatu Songs
How to Write Songs

How to Write Maracatu Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that stomps, speaks, and honors a lineage. You want a beat that makes people move like they remembered the steps from a...
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How to Write Songs About Friends
How to Write Songs About Specific Emotions

How to Write Songs About Friends

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like summer BBQs, the couch where secrets got betrayed, or the group chat that never sleeps. Songs about fr...
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Henry Marx, GM/Head of Business Affairs at BIG DEAL RECORDS Contact Details
Find Music A&R Contact Details

Henry Marx, GM/Head of Business Affairs at BIG DEAL RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 5, 2024
As a musician, getting in touch with industry professionals like Henry Marx, GM/Head of Business Affairs at BIG DEAL RECORDS, can be a ...
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Rick Sudakoff, Senior Regional Promotions Manager at Atlantic Records Contact Details
Find Music A&R Contact Details

Rick Sudakoff, Senior Regional Promotions Manager at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 23, 2024
Rick Sudakoff is a highly respected figure in the music industry, currently serving as the Senior Regional Promotions Manager at Atlant...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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