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Music Artist Managers
A&R and Manager Advice

Music Artist Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it really takes to be the wizard behind the curtain in the music industry? Picture this: you’re jamming out in your ...
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How to Write Lyrics About Street Food
How to Write Lyrics About Life Situations

How to Write Lyrics About Street Food

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that taste like the city. You want lines that make listeners lick their lips, remember a corner, and feel the heat and ...
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How to Write Chicha Lyrics
How to Write Lyrics

How to Write Chicha Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
If your goal is to write Chicha lyrics that make people sway, laugh, cry and shout the chorus back, you are in the right place. Chicha ...
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How to Write Iranian Pop Songs
How to Write Songs

How to Write Iranian Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a track that sounds Iranian and feels modern. You want a hook that people in Tehran, Los Angeles, and London can hum in the sa...
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How to Write Lyrics About Isolation
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Isolation

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write about being alone and not sound like a Hallmark card for sad people. You want lines that land like a truth, images th...
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How to Write a Song About Scandal
How to Write Songs About Life Situations

How to Write a Song About Scandal

Posted by author-avatar Toni Mercia
November 2, 2025
You want drama that sticks. You want a chorus that sounds like a headline and verses that feel like someone spilled tea in slow motion....
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How to Write Kapa Haka Lyrics
How to Write Lyrics

How to Write Kapa Haka Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want words that punch the chest and lift the wairua. You want lyrics that sit right with movement and land with meaning. Kapa haka ...
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Multiple Producers Stacking Unrecoupable Advances - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Multiple Producers Stacking Unrecoupable Advances - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
This is one of those music industry nightmares that feels like Netflix drama until it happens to you. You get a few beats, a producer p...
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Record Label Numbers
A&R and Manager Advice

Record Label Numbers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re deep into your ceiling-jam sessions, headphones clutched tight, as you scribble out lyrics destined to be the next...
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Cringe Pop Songwriting Advice
Songwriting Advice

Cringe Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to the roast. You have read bad advice. You have been given easy templates that make songs sound like corporate greeting cards....
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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