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Songwriting Advice

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How to Write Lyrics About Fortitude
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Fortitude

Posted by author-avatar Toni Mercia
November 2, 2025
Fortitude is not a motivational poster line. Fortitude is the messy, sweaty, stubborn thing you do when everything around you says stop...
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Daniel Lee, Creative Director at Ten Ten Music Group Contact Details
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Daniel Lee, Creative Director at Ten Ten Music Group Contact Details

Posted by author-avatar Toni Mercia
October 27, 2024
As a musician, getting in touch with industry professionals like Daniel Lee, Creative Director at Ten Ten Music Group, can be a game-ch...
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Jeff Krasno, Partner at Velour Music Group Contact Details
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Jeff Krasno, Partner at Velour Music Group Contact Details

Posted by author-avatar Toni Mercia
September 8, 2024
Jeff Krasno is a renowned partner at Velour Music Group, a leading music management company that represents a diverse roster of talente...
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Indo Pop Songwriting Advice
Songwriting Advice

Indo Pop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that hits like nasi goreng at 2 AM. You want a hook that feels obvious the first time you hum it while making tea. You ...
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How to Write Country Rap/Hick-Hop Lyrics
How to Write Lyrics

How to Write Country Rap/Hick-Hop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that makes truck beds bounce and TikTok feeds stop scrolling. You want verses that tell a real story and a hook that th...
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How to Write Songs About Animals
How to Write Songs About Specific Emotions

How to Write Songs About Animals

Posted by author-avatar Toni Mercia
November 2, 2025
Animals make people feel things fast. They can be cute, terrifying, ridiculous, noble, or the perfect mask for messy feelings you canno...
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Rebecca Sandoval, Sales Service Executive at VH1 Contact Details
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Rebecca Sandoval, Sales Service Executive at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 12, 2024
Rebecca Sandoval is a Sales Service Executive at VH1, a renowned American cable television network that is a subsidiary of ViacomCBS. A...
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Dina Dusko, Booking Agent at DE Management
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Dina Dusko, Booking Agent at DE Management

Posted by author-avatar Toni Mercia
August 23, 2024
Dina Dusko is a prominent booking agent at DE Management, a leading talent agency that represents a diverse range of artists, bands, an...
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Personal Managers in the Music Industry
A&R and Manager Advice

Personal Managers in the Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of your breakthrough hit and becoming the next big thing, but feeling like you’re navigating the music industry blindfolde...
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Managers Looking For Rap Artist
A&R and Manager Advice

Managers Looking For Rap Artist

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how to spot that next big rap artist before they hit the mainstream and explode on the charts? You're in the right place....
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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