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Songwriting Advice

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Taarab Songwriting Advice
Songwriting Advice

Taarab Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Want to write taarab that makes aunties cry, boda boda drivers whistle, and diaspora cousins repost on Instagram? Good. You are in the ...
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Record Label Execs
A&R and Manager Advice

Record Label Execs

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what goes on behind the scenes at the biggest record labels, where dreams are forged and mixtapes become million-dollar h...
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Benga Songwriting Advice
Songwriting Advice

Benga Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a Benga song that makes people drop what they are doing and dance like they are avoiding rent collectors. You want guitar line...
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How to Write Lyrics About Coffee Culture
How to Write Lyrics About Life Situations

How to Write Lyrics About Coffee Culture

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like a cafe at dawn. You want words that steam, textures that grind against the beat, and a chorus that tas...
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How to Write Reggae Songs
How to Write Songs

How to Write Reggae Songs

Posted by author-avatar Toni Mercia
October 30, 2025
You want grooves that breathe like the sea and lyrics that carry truth without shouting. You want basslines that walk with a grin. You ...
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Atlantic Records Roster
A&R and Manager Advice

Atlantic Records Roster

Posted by author-avatar Toni Mercia
March 26, 2025
Hey there, music lovers! Ready to dive into the electrifying world of Atlantic Records? If you're someone with a burning passion for so...
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How to Write Euphoric Frenchcore Songs
How to Write Songs

How to Write Euphoric Frenchcore Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want people to run into a warehouse, hug strangers, and then cry because your melody made them remember their first summer festival...
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How to Write Comedy Hip Hop Lyrics
How to Write Lyrics

How to Write Comedy Hip Hop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want people to laugh and then rewind for the line they cannot stop quoting. You want a track that gets saved to playlists and scree...
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How to Write Songs About Outsider
How to Write Songs About Specific Emotions

How to Write Songs About Outsider

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes room for the person who never quite fit the club photo. You want lines that sting with truth and hug with em...
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John Wayne McMann, Senior Vice President, Pop and Crossover Promotions at Atlantic Records Contact Details
Find Music A&R Contact Details

John Wayne McMann, Senior Vice President, Pop and Crossover Promotions at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 23, 2024
John Wayne McMann is a renowned music industry executive who currently serves as the Senior Vice President of Pop and Crossover Promoti...
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