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Songwriting Advice

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Viennese Waltz Songwriting Advice
Songwriting Advice

Viennese Waltz Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you thought waltzes were reserved for powdered wigs and ballroom glare you are about to get schooled. Viennese waltz is the high vel...
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Māori Music Songwriting Advice
Songwriting Advice

Māori Music Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
This is for musicians who want to write songs that sit in te ao Māori with integrity and fire. You might be a Māori artist wanting to s...
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How to Write Hispanic Songs
How to Write Songs

How to Write Hispanic Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want songs that feel like home and hit like a surprise party in the passenger seat. You want rhythms that make people move, words t...
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Ian Allen, Mgr A&R Admin - Clearance at Island Records Contact Details
Find Music A&R Contact Details

Ian Allen, Mgr A&R Admin - Clearance at Island Records Contact Details

Posted by author-avatar Toni Mercia
November 20, 2024
Ian Allen is a highly respected figure in the music industry, currently holding the position of Manager A&R Admin - Clearance at Is...
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How to Write a Song About Positive Thinking
How to Write Songs About Life Situations

How to Write a Song About Positive Thinking

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that lifts people up without making them roll their eyes. You want words that feel honest even when they aim for optimi...
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Music Managers in NYC
A&R and Manager Advice

Music Managers in NYC

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re a millennial or Gen Z music enthusiast with a flair for songwriting and an appetite for the NYC vibe, where street...
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Michael Benchetrit, Vice President at Columbia Artists Management Inc.
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Michael Benchetrit, Vice President at Columbia Artists Management Inc.

Posted by author-avatar Toni Mercia
August 19, 2024
Michael Benchetrit is the Vice President at Columbia Artists Management Inc., a leading talent agency that represents some of the most ...
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Mandopop Songwriting Advice
Songwriting Advice

Mandopop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You write in Mandarin and want songs that feel both modern and unmistakably Chinese. You want hooks that people hum on the subway and l...
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Jordan Cundiff, Booking Agent at Jeff Roberts and Associates
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Jordan Cundiff, Booking Agent at Jeff Roberts and Associates

Posted by author-avatar Toni Mercia
August 17, 2024
Jordan Cundiff is a booking agent at Jeff Roberts and Associates, a renowned talent agency that represents a diverse range of artists a...
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CEO of Atlantic Records
A&R and Manager Advice

CEO of Atlantic Records

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to lead one of the biggest record labels in the world while also fueling the creative spark behind chart-to...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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