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Songwriting Advice

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How to Write Southern Soul Songs
How to Write Songs

How to Write Southern Soul Songs

Posted by author-avatar Toni Mercia
November 1, 2025
This is Southern soul songwriting for people who want to feel like they were born in a porch swing and raised on greasy fried chicken a...
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Atlantic Records A&R Contact
A&R and Manager Advice

Atlantic Records A&R Contact

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine you're at a backyard jam session where creativity is in the air and your lyrics start feeling like a viral hit waiting to happe...
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How to Write Rhythmic Oldies Lyrics
How to Write Lyrics

How to Write Rhythmic Oldies Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that move like a jukebox groove. You want words that sit in the pocket, breathe with the backbeat, and make listeners n...
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How to Write Lyrics About Innocence
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Innocence

Posted by author-avatar Toni Mercia
November 2, 2025
Innocence is not naive like a vacuum sealed in plastic. Innocence is a fragile muscle that flexes when we see something for the first t...
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Martha WainWright, Artist Manager at Gold Village Entertainment
Find Music Manager Contact Details

Martha WainWright, Artist Manager at Gold Village Entertainment

Posted by author-avatar Toni Mercia
August 18, 2024
Martha Wainwright is a highly respected and accomplished artist manager at Gold Village Entertainment, a leading talent management comp...
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Lynne Davis, Senior Publicist at VH1 Contact Details
Find Music A&R Contact Details

Lynne Davis, Senior Publicist at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 11, 2024
Lynne Davis is a renowned Senior Publicist at VH1, a leading American cable television network owned by ViacomCBS. As a senior publicis...
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Mario Lyte, Senior Manager, A&R Administration at Universal Music Group Contact Details
Find Music A&R Contact Details

Mario Lyte, Senior Manager, A&R Administration at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Mario Lyte is a highly respected figure in the music industry, serving as the Senior Manager of A&R Administration at Universal Mus...
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How to Write Schlager Songs
How to Write Songs

How to Write Schlager Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that grandma, your karaoke crew, and that random couple at the beer tent will sing loudly and badly into their pretzel....
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Urban Adult Contemporary Songwriting Advice
Songwriting Advice

Urban Adult Contemporary Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
If you write R&B that talks to grown people who still cry in their cars and laugh too loud at their own jokes this guide is for you...
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Baggy (Madchester) Songwriting Advice
Songwriting Advice

Baggy (Madchester) Songwriting Advice

Posted by author-avatar Toni Mercia
August 4, 2024
Baggy, also known as Madchester, is a subgenre of alternative rock that emerged in the late 1980s in the UK. Characterized by its fusio...
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