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Music Managers in Kenya
A&R and Manager Advice

Music Managers in Kenya

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're an aspiring musician in Kenya, with beats in your blood and lyrics that could set the world on fire. But, as every...
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Music Managers in Austin
A&R and Manager Advice

Music Managers in Austin

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to jump into the heart of Austin’s wild music scene, where the coffee is as bold as the lyrics and the creative energy pulses thr...
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How to Write Lyrics About Stance
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Stance

Posted by author-avatar Toni Mercia
November 2, 2025
Stance is the attitude you show the world. Stance is what your voice says before your words finish. You want your lyrics to declare a p...
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Junko Takeda, Director, A&R Operations at Warner Chappell Music Contact Details
Find Music A&R Contact Details

Junko Takeda, Director, A&R Operations at Warner Chappell Music Contact Details

Posted by author-avatar Toni Mercia
January 4, 2025
Junko Takeda is a highly respected and influential figure in the music industry, currently serving as the Director of A&R Operation...
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How to Write Lyrics About Technique
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Technique

Posted by author-avatar Toni Mercia
November 2, 2025
You can write a song that actually teaches something and still makes people cry in the car. Technique does not have to read like a lab ...
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The Core Emotion Method (CEM): A 5 Step Lyric Workflow
Lyric Writing Deep Dives

The Core Emotion Method (CEM): A 5 Step Lyric Workflow

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to the CEM. That stands for Core Emotion Method. Say it like it is. This is not a philosophy class. This is a practical, slight...
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Kansas City Jazz Songwriting Advice
Songwriting Advice

Kansas City Jazz Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Welcome to the town where the music grew teeth. Kansas City jazz is greasy with swing, obsessed with riffs, and allergic to pretension....
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How to Write Lyrics About Motifs
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Motifs

Posted by author-avatar Toni Mercia
November 2, 2025
You want a phrase, image, or sound that keeps coming back and makes the whole song feel like one long delicious bruise on the brain. Mo...
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How to Write Rage Lyrics
How to Write Lyrics

How to Write Rage Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You are angry and you want the world to feel it. Good. Rage makes songs move like a fist through glass. But angry lyrics that only scre...
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Best Music Managers Canada
A&R and Manager Advice

Best Music Managers Canada

Posted by author-avatar Toni Mercia
March 26, 2025
Have you ever wondered who is behind the scenes turning emerging Canadian talent into the next big hit? Picture a savvy professional wi...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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