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Ben McLane, Business Affairs at Machin Ent Contact Details
Find Music A&R Contact Details

Ben McLane, Business Affairs at Machin Ent Contact Details

Posted by author-avatar Toni Mercia
October 14, 2024
Ben McLane is a key figure in the music industry, serving as the Business Affairs representative at Machin Ent, a renowned entertainmen...
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Social Funnels for Musicians: TOFU MOFU BOFU Explained with Playbooks
Marketing & Social Growth

Social Funnels for Musicians: TOFU MOFU BOFU Explained with Playbooks

Posted by author-avatar Toni Mercia
November 2, 2025
So you made a banger and posted it to TikTok. Great. Now what. Views are sexy. Conversions pay the rent. This guide teaches you how to ...
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How to Write Lyrics About Dance Styles
How to Write Lyrics About Life Situations

How to Write Lyrics About Dance Styles

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that makes people stand up, move, and then text their ex about how hot the song made them feel. You want the words to ...
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Net Vs Gross Language That Hides Deductions - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Net Vs Gross Language That Hides Deductions - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If you are a musician you need to read this before you sign anything or cash any check. Contracts use fancy words to make deductions fe...
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What Are Music Managers Paid?
A&R and Manager Advice

What Are Music Managers Paid?

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how a behind‑the‑scenes powerhouse in the music industry gets paid while you’re busy streaming the latest chart‑buster? B...
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How to Write Hispanic Lyrics
How to Write Lyrics

How to Write Hispanic Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel born from the barrio, not plated like a tourist souvenir. You want lines that make Spanish speakers nod, Engl...
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How to Write Lyrics About Forbidden love
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Forbidden love

Posted by author-avatar Toni Mercia
November 2, 2025
Forbidden love is deliciously dramatic. It is the neon at 2 a.m. the secret playlist you never admit to and the text thread you delete ...
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Jason Linn, Ex VP at WaterTower Music Contact Details
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Jason Linn, Ex VP at WaterTower Music Contact Details

Posted by author-avatar Toni Mercia
September 27, 2024
Jason Linn is a well-established music industry executive who previously held the position of Vice President at WaterTower Music, a pro...
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A&Rs
A&R and Manager Advice

A&Rs

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what happens behind the sparkling lights on stage and the chart-topping tracks you can’t stop humming? Welcome to the wil...
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Taxes Not Set Aside Penalties Hit You - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Taxes Not Set Aside Penalties Hit You - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If you treat your tax bill like a surprise guest who can wait in the van until the tour is over you are playing a dangerous game. The I...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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