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Songwriting Advice

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How to Write Songs About Recounting
How to Write Songs About Specific Emotions

How to Write Songs About Recounting

Posted by author-avatar Toni Mercia
November 2, 2025
So you want to write a song that tells a story. Not a vague mood piece. Not a lyric that sounds like an Instagram caption. You want to ...
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A&R Looking For Talent
A&R and Manager Advice

A&R Looking For Talent

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how your bedroom beats could turn into your big break on Spotify? Welcome to the wild world of A&R looking for talent...
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Susan Brearton, Director A&R Admin at Universal Canada Contact Details
Find Music A&R Contact Details

Susan Brearton, Director A&R Admin at Universal Canada Contact Details

Posted by author-avatar Toni Mercia
November 21, 2024
Susan Brearton is a highly respected figure in the music industry, currently serving as the Director of A&R Admin at Universal Cana...
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Music Moguls: Managers
A&R and Manager Advice

Music Moguls: Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who’s behind the curtain, juggling endless phone calls, booking gigs, and sending those elusive contracts to land your fa...
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Choro Songwriting Advice
Songwriting Advice

Choro Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Choro is joyful, sneaky, virtuosic, and poetic. If you think choro is just flute runs over guitar, think again. Choro is a conversation...
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Ilene Farkas, Partner at Pryor Cashman LLP Contact Details
Find Music A&R Contact Details

Ilene Farkas, Partner at Pryor Cashman LLP Contact Details

Posted by author-avatar Toni Mercia
November 4, 2024
Who is Ilene Farkas? Ilene Farkas is a partner at Pryor Cashman LLP, a renowned law firm that specializes in entertainment, media, and ...
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how to write a song about death lyric assistant
Songwriting Advice

How To Write A Song About Death

Posted by author-avatar Toni Mercia
November 1, 2025
Death is terrifying and ordinary at the same time. It stalks the news cycle and shows up at family dinners. It knocks on apartments at ...
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Jonah Udall, Booking Agent at In Touch Entertainment
Find Music Manager Contact Details

Jonah Udall, Booking Agent at In Touch Entertainment

Posted by author-avatar Toni Mercia
July 23, 2024
Jonah Udall is a highly respected booking agent at In Touch Entertainment, a leading talent agency that represents a diverse range of a...
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How to Write Pop Songs
How to Write Songs

How to Write Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that sticks on first listen. You want a hook that feels obvious the second it appears. You want verses that move like s...
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Cadences & Turnarounds That Spotlight the Hook
Music Theory for Non-Theory People

Cadences & Turnarounds That Spotlight the Hook

Posted by author-avatar Toni Mercia
November 2, 2025
You want the hook to hit like a meme that never dies. You want the moment where the song stops being background noise and becomes a thi...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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