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Songwriting Advice

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How to Write Lyrics About Loneliness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Loneliness

Posted by author-avatar Toni Mercia
November 2, 2025
You want your song to feel like a midnight message but with better grammar. Loneliness is the emotional currency of billion dollar play...
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How to Write Lyrics About Heroism
How to Write Lyrics About Life Situations

How to Write Lyrics About Heroism

Posted by author-avatar Toni Mercia
November 2, 2025
Heroism is not all capes and slow motion. Sometimes it is someone texting back when you are two drinks in. Sometimes it is a person who...
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How to Write Ambient Pop Songs
How to Write Songs

How to Write Ambient Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Ambient pop is that feeling you get when a song wraps around your chest like a velvet blanket and then whispers a chorus in your ear. I...
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Los Angeles Music Managers
A&R and Manager Advice

Los Angeles Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: the bright Los Angeles skyline at dusk, where dreams and music mingle in a heady cocktail of creativity, ambition, and en...
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How to Write Trap Music Songs
How to Write Songs

How to Write Trap Music Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that hits the chest and stays in the head. You want the 808 to feel like a small earthquake and the hook to be the line...
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How to Write Lyrics About Closeness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Closeness

Posted by author-avatar Toni Mercia
November 2, 2025
Closeness is a drug and a grocery list at the same time. It can be soft, urgent, boring, erotic, safe, or the reason you cannot sleep. ...
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How to Write Lyrics About Technique
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Technique

Posted by author-avatar Toni Mercia
November 2, 2025
You can write a song that actually teaches something and still makes people cry in the car. Technique does not have to read like a lab ...
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Co-Pub Math That's Worse Than Admin Only - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Co-Pub Math That's Worse Than Admin Only - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Congratulations. Someone offered you a publishing deal and used the words co pub to sound important. You feel flattered, and then you t...
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How to Write Makossa Songs
How to Write Songs

How to Write Makossa Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a makossa song that makes people lose their shoes and find their rhythm at the same time. You want a groove that sits in the c...
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Dallas Martin, SR VP A&R at Atlantic Records Contact Details
Find Music A&R Contact Details

Dallas Martin, SR VP A&R at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
July 21, 2025
Dallas Martin is a renowned music industry executive who currently serves as the Senior Vice President of A&R at Atlantic Records. ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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