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Southern California Music Industry Professionals and Music Managers
A&R and Manager Advice

Southern California Music Industry Professionals and Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever dreamed of the glitzy streets of Southern California where palm trees sway to the beat of booming basslines, and music managers an...
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Richest Music Managers
A&R and Manager Advice

Richest Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're at the crossroads of your music career, brainstorming your next blockbuster hit when your phone buzzes with a noti...
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Jim Cassell, Owner at Berkeley Agency
Find Music Manager Contact Details

Jim Cassell, Owner at Berkeley Agency

Posted by author-avatar Toni Mercia
August 7, 2024
Jim Cassell is a renowned music industry professional who serves as the owner of Berkeley Agency, a leading talent agency that speciali...
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A&R Contacts Email 2022
A&R and Manager Advice

A&R Contacts Email 2022

Posted by author-avatar Toni Mercia
March 26, 2025
So you’ve got a killer tune in your head and a revolutionary lyric that’s about to change the world, but how do you get the attention o...
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Gina Meola, Booking Manager at Jensen Artists
Find Music Manager Contact Details

Gina Meola, Booking Manager at Jensen Artists

Posted by author-avatar Toni Mercia
August 8, 2024
Gina Meola is a renowned booking manager at Jensen Artists, a leading talent agency that represents a diverse range of artists, musicia...
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How to Write Songs About Metaphor
How to Write Songs About Specific Emotions

How to Write Songs About Metaphor

Posted by author-avatar Toni Mercia
November 2, 2025
Metaphor is the secret weapon every songwriter should steal and never admit to using in public. A great metaphor turns a feeling into a...
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How to Write Dance-Rock Lyrics
How to Write Lyrics

How to Write Dance-Rock Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make a crowd move and sing along while feeling like they belong to the midnight you keep secret. Dance rock lives ...
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How to Write a Song About Artisanal Goods
How to Write Songs About Life Situations

How to Write a Song About Artisanal Goods

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that smells like fresh bread and looks like a hand stamped label. A song about artisanal goods should feel tactile, hon...
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How to Write Dancehall Pop Songs
How to Write Songs

How to Write Dancehall Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that gets phones out of pockets and hips out of chairs. You want a chorus that people sing when they are tipsy or sober...
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Afro Trap [Fr] Songwriting Advice
Songwriting Advice

Afro Trap [Fr] Songwriting Advice

Posted by author-avatar Toni Mercia
August 16, 2024
Afro Trap is a subgenre of trap music that originated in France, particularly in the African diaspora community. It combines the heavy...
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