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Songwriting Advice

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How to Write Lyrics About Verse
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Verse

Posted by author-avatar Toni Mercia
November 2, 2025
Verses are the scenes. Verses are the receipts. Verses are the slow burn that makes the chorus feel earned. If the chorus is the headli...
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How to Write a Song About Fame And Fortune
How to Write Songs About Life Situations

How to Write a Song About Fame And Fortune

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that either worships the glitter or exposes it with a smile and a knife. Fame and fortune are like public transportatio...
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Ferdy Unger-Hamilton, President at Sony Music UK (Columbia Records) Contact Details
Find Music A&R Contact Details

Ferdy Unger-Hamilton, President at Sony Music UK (Columbia Records) Contact Details

Posted by author-avatar Toni Mercia
October 30, 2024
Ferdy Unger-Hamilton is the President of Sony Music UK, overseeing the iconic Columbia Records label. With a career spanning over two d...
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Frank Roldan, Photo Editor at VH1 Contact Details
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Frank Roldan, Photo Editor at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 29, 2024
Who is Frank Roldan? Frank Roldan is a renowned Photo Editor at VH1, a leading music television channel. With his expertise in visual s...
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Jerry Heller, Co-Chairman at StreetLife (Mexico) Contact Details
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Jerry Heller, Co-Chairman at StreetLife (Mexico) Contact Details

Posted by author-avatar Toni Mercia
September 8, 2024
As a musician, getting in touch with industry professionals like Jerry Heller, Co-Chairman at StreetLife (Mexico), can be a game-change...
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How to Write Dancehall Lyrics
How to Write Lyrics

How to Write Dancehall Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that make people move, laugh, and remember the line they will shout back at the party. Dancehall is a living language o...
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How to Write Lyrics About Dance Performance
How to Write Lyrics About Life Situations

How to Write Lyrics About Dance Performance

Posted by author-avatar Toni Mercia
November 2, 2025
You want every lyric to move like a pirouette. You want words that match the rhythm of feet hitting wood and hearts hitting drums. You ...
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No Carve-Outs For Brand Deals You Source Yourself - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Carve-Outs For Brand Deals You Source Yourself - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Short version You pitched the brand. You closed the deal. You played the show, made the content, and now someone in a contract wants to...
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How to Write Blue-Eyed Soul Lyrics
How to Write Lyrics

How to Write Blue-Eyed Soul Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a lyric that sounds like it has a pulse. You want lines that sit in a singer like a cigarette in a cracked ashtray. You want h...
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What Is A&R in the Music Industry
A&R and Manager Advice

What Is A&R in the Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re in a buzzing studio, beats pulsing through the air, and behind the scenes is an elusive talent whisperer who’s equ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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