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Songwriting Advice

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How to Write Lyrics About Having A Baby
How to Write Lyrics About Life Situations

How to Write Lyrics About Having A Baby

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels equal parts heart melt and reality check. Whether you are writing a lullaby, a breakup with your old life, a...
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How to Write Brooklyn Drill Songs
How to Write Songs

How to Write Brooklyn Drill Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want heat that stomps the room and lyrics that feel like a story from the block. Brooklyn drill is a voice, an attitude, and a set ...
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How to Write Makossa Songs
How to Write Songs

How to Write Makossa Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a makossa song that makes people lose their shoes and find their rhythm at the same time. You want a groove that sits in the c...
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How to Write Lyrics About Role Models
How to Write Lyrics About Life Situations

How to Write Lyrics About Role Models

Posted by author-avatar Toni Mercia
November 2, 2025
Write a song about someone who made you better without sounding like a biography or a museum plaque. You want truth, texture, and a cho...
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Music Industry A&R
A&R and Manager Advice

Music Industry A&R

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how the magic behind your favorite chart-topping hit happens? Picture this: a savvy talent scout with an ear for fresh, e...
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How to Write Lyrics About Empowerment
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Empowerment

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that make people stand taller in their kitchen at three a.m. You want lines that get texted to a friend, posted to a st...
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Rui Da Silva, CEO at Icon Music North America Contact Details
Find Music A&R Contact Details

Rui Da Silva, CEO at Icon Music North America Contact Details

Posted by author-avatar Toni Mercia
August 3, 2024
Rui Da Silva is a renowned music industry executive who serves as the CEO of Icon Music North America, a leading music publishing and r...
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How to Write Corrido Songs
How to Write Songs

How to Write Corrido Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want to tell a story that people hum on the way home. You want characters that feel alive and details that stick like gum on a shoe...
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How to Write Lyrics About War And Peace
How to Write Lyrics About Life Situations

How to Write Lyrics About War And Peace

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that holds a room without being a lecture. You want language that carries facts and feeling at the same time. You want ...
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Types of Managers in the Music Industry
A&R and Manager Advice

Types of Managers in the Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who’s behind the curtain of your favorite artist’s meteoric rise – the cool, savvy, and sometimes downright quirky force ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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