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Music Managers Sydney
A&R and Manager Advice

Music Managers Sydney

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered if there’s a secret sauce behind Sydney’s hottest musical breakthroughs? Picture yourself jamming at a local bar or dream...
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Reggae Rock Songwriting Advice
Songwriting Advice

Reggae Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a track that makes people nod slow and then jump quick. You want the deep pocket of roots reggae and the punch of rock guitar ...
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President of Atlantic Records
A&R and Manager Advice

President of Atlantic Records

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it takes to steer one of the most legendary record labels in the world while keeping a finger firmly on the pulse of...
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How to Write Swamp Rock Songs
How to Write Songs

How to Write Swamp Rock Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a song that smells like mud and bourbon on the first listen. You want the groove to move like a slow river and the lyrics to f...
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Music Managers Hip Hop Accepting New Talent
A&R and Manager Advice

Music Managers Hip Hop Accepting New Talent

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: Your catchy hook is blazing on your laptop screen, beats thumping in the background, and you're about to drop that fire t...
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How to Write Lyrics About Literature
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Literature

Posted by author-avatar Toni Mercia
November 2, 2025
You love books and you want songs that sound like they read your diary. Good news. Literature is an unlimited buffet of emotion, detail...
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How to Write Songs About Doubt
How to Write Songs About Specific Emotions

How to Write Songs About Doubt

Posted by author-avatar Toni Mercia
November 2, 2025
Doubt is the ugly sweater of emotion. It is uncomfortable, it bleeds through your outfit, and yet it is one of the best things you can ...
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Country Music Artists Hiring Tour Managers
A&R and Manager Advice

Country Music Artists Hiring Tour Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you’re a country music artist with dreams as big as a Texas sky, penning heartfelt lyrics on a dusty notebook while simul...
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Mbaqanga Songwriting Advice
Songwriting Advice

Mbaqanga Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write mbaqanga that moves ankles, minds, and playlists. You want grooves that feel like home for a township dance and hooks...
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Nikki Bennett, Director of Publicity at XL Recordings Contact Details
Find Music A&R Contact Details

Nikki Bennett, Director of Publicity at XL Recordings Contact Details

Posted by author-avatar Toni Mercia
December 13, 2024
Nikki Bennett is a renowned figure in the music industry, serving as the Director of Publicity at XL Recordings, a leading independent ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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