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Songwriting Advice

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How to Write Lyrics About Activism
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Activism

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write songs that do more than play on a playlist. You want lyrics that make people march, sign a petition, share a post, hu...
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Olivia Morad, Deisigner at VH1 Contact Details
Find Music A&R Contact Details

Olivia Morad, Deisigner at VH1 Contact Details

Posted by author-avatar Toni Mercia
August 4, 2024
Olivia Morad is a talented designer who has made a name for herself in the entertainment industry, specifically at VH1, a popular Ameri...
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Country Storytelling: Setup → Turn → Moral in 24 Bars
Case Studies & Tear-Downs

Country Storytelling: Setup → Turn → Moral in 24 Bars

Posted by author-avatar Toni Mercia
November 2, 2025
This is not your granddad's songwriting lecture. This is the crash course that turns a cigarette lighter flick into a full cinematic co...
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How to Write Lyrics About Weakness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Weakness

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write about being weak without sounding needy, preachy, or like a sad diary entry in public. You want lines that sting in t...
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How to Write Songs About Battle
How to Write Songs About Specific Emotions

How to Write Songs About Battle

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like armor and a torch at the same time. Whether you are writing about literal combat or the kind of fight t...
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Gospel Blues Songwriting Advice
Songwriting Advice

Gospel Blues Songwriting Advice

Posted by author-avatar Toni Mercia
July 21, 2024
Gospel blues is a genre that originated in the 1920s and 1930s, emerging from the African American church experience. It's a unique ble...
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PRO Registrations Done Wrong Or Not At All - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

PRO Registrations Done Wrong Or Not At All - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If you think registering your songs with a PRO is optional you are not just unlucky. You are probably leaving money on the table and ha...
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Record Label Execs
A&R and Manager Advice

Record Label Execs

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what goes on behind the scenes at the biggest record labels, where dreams are forged and mixtapes become million-dollar h...
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How to Write Lyrics About Self-discovery
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Self-discovery

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like an honest mirror and a map at the same time. You want listeners to hear themselves in the honesty but l...
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Jessica Dever, Executive Assistant To Senior Vice President at VH1 Contact Details
Find Music A&R Contact Details

Jessica Dever, Executive Assistant To Senior Vice President at VH1 Contact Details

Posted by author-avatar Toni Mercia
September 3, 2024
Jessica Dever is a highly influential figure in the music industry, serving as the Executive Assistant to the Senior Vice President at ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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