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Andrew Frankel, President at Graviton: The African Arts Network Contact Details
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Andrew Frankel, President at Graviton: The African Arts Network Contact Details

Posted by author-avatar Toni Mercia
August 18, 2024
As a musician, networking and building relationships with industry professionals is crucial for career growth and success. Andrew Frank...
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Ty Knox, CEO/President at Song West Contact Details
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Ty Knox, CEO/President at Song West Contact Details

Posted by author-avatar Toni Mercia
September 23, 2024
Ty Knox is a renowned music industry executive who currently serves as the CEO and President of Song West, a leading music publishing c...
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How to Write Lyrics About Reflection
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Reflection

Posted by author-avatar Toni Mercia
November 2, 2025
You want songs that feel like staring at your life through a cracked window and then laughing at what you see. Reflection songs are emo...
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No Marketing Floor Or Spend Plan - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

No Marketing Floor Or Spend Plan - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
If your release plan is "pray and post" you are basically launching rockets with toilet paper wings. The music business rewards consist...
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Steve Hills, Head of Media Licensing at EMI Music (UK) Contact Details
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Steve Hills, Head of Media Licensing at EMI Music (UK) Contact Details

Posted by author-avatar Toni Mercia
October 25, 2024
Steve Hills is a prominent figure in the music industry, serving as the Head of Media Licensing at EMI Music (UK). In this role, he ove...
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Paul Loggins, Owner & Booking Agent at Backstage Entertainment
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Paul Loggins, Owner & Booking Agent at Backstage Entertainment

Posted by author-avatar Toni Mercia
July 21, 2024
Paul Loggins is the owner and booking agent at Backstage Entertainment, a prominent entertainment agency that specializes in booking li...
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How to Write Bhawaiya Songs
How to Write Songs

How to Write Bhawaiya Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a Bhawaiya song that feels ancient and fresh at the same time. You want the ache of the road and the smell of river mud to sit...
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LGBTQ Music Managers La
A&R and Manager Advice

LGBTQ Music Managers La

Posted by author-avatar Toni Mercia
March 26, 2025
Ready to dive into the fabulous world of LGBTQ music managers in LA? Whether you're an aspiring songwriter looking to craft your next h...
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Wez, Partner at Full Time Hobby Contact Details
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Wez, Partner at Full Time Hobby Contact Details

Posted by author-avatar Toni Mercia
October 16, 2024
As a musician, getting in touch with industry insiders like Wez, Partner at Full Time Hobby, can be a game-changer for your career. How...
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How to Write Songs About Trust
How to Write Songs About Specific Emotions

How to Write Songs About Trust

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that makes people feel seen while also making them uncomfortable in the best possible way. Trust is sticky. It is a han...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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