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Songwriting Advice

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Neo-Swing Songwriting Advice
Songwriting Advice

Neo-Swing Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Neo Swing is vintage sass with a modern kick. Imagine a 1920s speakeasy that got Wi Fi and a sub bass. That energy is what we chase. If...
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Music Managers Greenville SC
A&R and Manager Advice

Music Managers Greenville SC

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who holds the secret backstage pass to your music career in Greenville, SC? Picture this: you're a millennial dreaming of...
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Festival Livestream Uses Your Performance Forever - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Festival Livestream Uses Your Performance Forever - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
Yes this actually happens. You play a sweaty, awesome set. You sign a form on the way in because you are running late. Weeks later your...
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Michael  Mordecai, Founder, owner at BBA Management & Booking
Find Music Manager Contact Details

Michael Mordecai, Founder, owner at BBA Management & Booking

Posted by author-avatar Toni Mercia
August 11, 2024
Michael Mordecai is a renowned figure in the music industry, best known as the founder and owner of BBA Management & Booking. With ...
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How to Write a Song About Sibling Rivalry
How to Write Songs About Life Situations

How to Write a Song About Sibling Rivalry

Posted by author-avatar Toni Mercia
November 2, 2025
You grew up in the tiny arena that is family life. You have fridge door evidence. You have the hoodie that vanished. You have the memor...
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Music Managers Conference
A&R and Manager Advice

Music Managers Conference

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine a space where creativity meets strategy, where the raw passion of music collides with expert management tactics, and where tomo...
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How to Write Dream Pop Lyrics
How to Write Lyrics

How to Write Dream Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that feel like floating on a neon cloud. You want lines that are cinematic and intimate at the same time. You want list...
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African Songwriting Advice
Songwriting Advice

African Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want songs that slap in Lagos, vibrate in Johannesburg, and make Nairobi nod with respect. You want hooks that people hum on minibu...
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How to Write Lyrics About Feeling
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Feeling

Posted by author-avatar Toni Mercia
November 2, 2025
You want people to feel something when they hear your song. Not just a murmur of empathy. Not a polite head nod. You want a full on int...
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How to Write Sadcore Songs
How to Write Songs

How to Write Sadcore Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Sadcore is not sadness for content creators. Sadcore is sadness you can wear like an oversized sweater that still somehow looks cool. I...
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