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Songwriting Advice

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Alex Lucas, Director of Security at BET Networks Contact Details
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Alex Lucas, Director of Security at BET Networks Contact Details

Posted by author-avatar Toni Mercia
July 29, 2024
As a musician, getting in touch with industry professionals like Alex Lucas, Director of Security at BET Networks, can be a game-change...
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Pop Soul Songwriting Advice
Songwriting Advice

Pop Soul Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like velvet and knocks like a door slam. You want the sweetness of soul with the clarity of pop. You want a ...
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David Walsh, Director A&R Administration at Hollywood Records Contact Details
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David Walsh, Director A&R Administration at Hollywood Records Contact Details

Posted by author-avatar Toni Mercia
November 16, 2024
David Walsh is a highly respected figure in the music industry, currently serving as the Director of A&R Administration at Hollywoo...
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How to Write a Song About Bungee Jumping
How to Write Songs About Life Situations

How to Write a Song About Bungee Jumping

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like falling and then sticking the landing. You want lyrics that make listeners taste air in their teeth and...
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Lio Cerezo, Head of A&R at Kanine Records Contact Details
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Lio Cerezo, Head of A&R at Kanine Records Contact Details

Posted by author-avatar Toni Mercia
September 11, 2024
Lio Cerezo is the Head of A&R at Kanine Records, a renowned independent record label based in Brooklyn, New York. As the A&R re...
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Dance-Rock Songwriting Advice
Songwriting Advice

Dance-Rock Songwriting Advice

Posted by author-avatar Toni Mercia
August 4, 2024
As a musician, you know that writing a dance-rock song that gets people moving and grooving is no easy feat. It takes a combination of ...
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Brian Slagel , President at METAL BLADE RECORDS Contact Details
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Brian Slagel , President at METAL BLADE RECORDS Contact Details

Posted by author-avatar Toni Mercia
December 9, 2024
Brian Slagel is the founder and president of Metal Blade Records, one of the most influential and respected heavy metal record labels i...
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John Sepetys, Senior Vice President, A&R at North Star Media Contact Details
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John Sepetys, Senior Vice President, A&R at North Star Media Contact Details

Posted by author-avatar Toni Mercia
January 7, 2025
Who is John Sepetys? John Sepetys is a renowned music industry executive, currently serving as the Senior Vice President of A&R at ...
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How to Write Songs About Wholeness
How to Write Songs About Specific Emotions

How to Write Songs About Wholeness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like a warm, honest hug for the soul. Not a Hallmark card shoved into a drum loop. You want language that is...
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Atlantic Records A&R Contact
A&R and Manager Advice

Atlantic Records A&R Contact

Posted by author-avatar Toni Mercia
March 26, 2025
Imagine you're at a backyard jam session where creativity is in the air and your lyrics start feeling like a viral hit waiting to happe...
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