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Joy Collingbourne, Music Agent at M.O.B Agency
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Joy Collingbourne, Music Agent at M.O.B Agency

Posted by author-avatar Toni Mercia
August 14, 2024
Joy Collingbourne is a respected music agent at M.O.B Agency, a leading talent agency that represents a diverse range of artists, DJs, ...
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Chanson Songwriting Advice
Songwriting Advice

Chanson Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
Chanson is not a dusty French museum piece. It is a direct line from a heart to a room full of strangers who suddenly feel seen. If you...
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How to Write Lyrics About Street Life
How to Write Lyrics About Life Situations

How to Write Lyrics About Street Life

Posted by author-avatar Toni Mercia
November 2, 2025
You want lyrics that hit like truth not like a cliché wearing a leather jacket and sunglasses indoors. You want lines that feel lived i...
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Shawn Gee, Business Manager at SEFG Contact Details
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Shawn Gee, Business Manager at SEFG Contact Details

Posted by author-avatar Toni Mercia
August 21, 2024
Shawn Gee is a renowned business manager at SEFG (Southeast Financial Group), a leading financial services company that provides expert...
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Elise Wright, Sr VP Urban Music at Universal / Republic Contact Details
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Elise Wright, Sr VP Urban Music at Universal / Republic Contact Details

Posted by author-avatar Toni Mercia
November 5, 2024
Elise Wright is a highly respected and influential figure in the music industry, currently holding the position of Senior Vice Presiden...
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Indie Music Managers
A&R and Manager Advice

Indie Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to the wild, unapologetic, and ever-evolving universe of indie music management, where creativity meets hustle and authenticity...
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How to Write Electroclash Lyrics
How to Write Lyrics

How to Write Electroclash Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Electroclash is attitude disguised as a dance beat. It is the kid who grew up on synths and sarcasm. It is glitter applied with precisi...
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Matt Maschi, Director Of A&R at Universal Music Group Contact Details
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Matt Maschi, Director Of A&R at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Matt Maschi is a renowned music industry professional who currently serves as the Director of A&R at Universal Music Group. With a ...
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How to Write Pop Rap Lyrics
How to Write Lyrics

How to Write Pop Rap Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sit in a playlist, stick in a head, and make people hit repeat on the commute home. Pop rap lives where catchy mee...
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How to Write Lyrics About Conflict
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Conflict

Posted by author-avatar Toni Mercia
November 2, 2025
Conflict is the engine of every good story. You want lines that make listeners nod, wince, laugh, and sing along while their chest tigh...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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