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Songwriting Advice

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How to Write Lyrics About Awareness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Awareness

Posted by author-avatar Toni Mercia
November 2, 2025
You want a lyric that wakes people up without lecturing them. You want honesty that lands like a hand on the shoulder rather than a meg...
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How to Write Māori Music Songs
How to Write Songs

How to Write Māori Music Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want to write songs that honour te ao Māori and actually sound good. You want language that lands, melodies that sit naturally with...
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How to Write Jangle Pop Lyrics
How to Write Lyrics

How to Write Jangle Pop Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want lyrics that sound like sunlight in a cassette player. You want phrases that sparkle on top of chiming guitars and melodies tha...
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How to Write Lyrics About Technique
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Technique

Posted by author-avatar Toni Mercia
November 2, 2025
You can write a song that actually teaches something and still makes people cry in the car. Technique does not have to read like a lab ...
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How to Write Progressive Jazz Lyrics
How to Write Lyrics

How to Write Progressive Jazz Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Want lyrics that sound like Coltrane and Radiohead had a messy creative baby who reads poetry at midnight? Good. Progressive jazz lyric...
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Email Interscope Records
A&R and Manager Advice

Email Interscope Records

Posted by author-avatar Toni Mercia
March 26, 2025
So, you’re ready to drop an email to Interscope Records and kickstart your journey to stardom, but where do you even begin? Whether you...
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How to Write Footwork Songs
How to Write Songs

How to Write Footwork Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want tracks that make feet move faster than regrets. Footwork is an adrenaline sport disguised as music. It is fast, precise, messy...
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How to Find a Manager in Music Industry
A&R and Manager Advice

How to Find a Manager in Music Industry

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're sitting in your bedroom studio, headphones on, heartbeat synced to your latest track, when it hits you, your music...
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How to Write Hokum Blues Lyrics
How to Write Lyrics

How to Write Hokum Blues Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want a lyric that makes people laugh out loud, blush a little, and sing the last line back to you the next morning. Hokum blues is ...
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Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details
Find Music A&R Contact Details

Marcus Siskind, CEO at Mass Appeal Entertainment Contact Details

Posted by author-avatar Toni Mercia
August 4, 2024
Marcus Siskind is a renowned music industry executive who currently serves as the CEO of Mass Appeal Entertainment, a leading music and...
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