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Aton Ben-Horin, Global Vice President, A&R at Warner Music Group Contact Details
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Aton Ben-Horin, Global Vice President, A&R at Warner Music Group Contact Details

Posted by author-avatar Toni Mercia
January 2, 2025
Aton Ben-Horin, Global Vice President of A&R at Warner Music Group, is a highly influential figure in the music industry. As a musi...
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Salsa RomĂ¡ntica Songwriting Advice
Songwriting Advice

Salsa RomĂ¡ntica Songwriting Advice

Posted by author-avatar Toni Mercia
November 3, 2025
You want a salsa song that makes people cry in their partner's arms and then ask for it again on the playlist. You want a melody that a...
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Susan Brearton, Director A&R Admin at Universal Canada Contact Details
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Susan Brearton, Director A&R Admin at Universal Canada Contact Details

Posted by author-avatar Toni Mercia
November 21, 2024
Susan Brearton is a highly respected figure in the music industry, currently serving as the Director of A&R Admin at Universal Cana...
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Ty Knox, CEO/President at Song West Contact Details
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Ty Knox, CEO/President at Song West Contact Details

Posted by author-avatar Toni Mercia
September 23, 2024
Ty Knox is a renowned music industry executive who currently serves as the CEO and President of Song West, a leading music publishing c...
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Top Music Managers 2023
A&R and Manager Advice

Top Music Managers 2023

Posted by author-avatar Toni Mercia
March 26, 2025
Welcome to the ultimate deep dive into the movers and shakers of the music industry, our handpicked, no-holds-barred list of the Top Mu...
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Mark Christensen, Owner at Engine Room Contact Details
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Mark Christensen, Owner at Engine Room Contact Details

Posted by author-avatar Toni Mercia
October 7, 2024
Mark Christensen is a renowned figure in the music industry, serving as the owner of Engine Room, a prestigious recording studio and au...
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A & R, demo submission at Filament Contact Details
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A & R, demo submission at Filament Contact Details

Posted by author-avatar Toni Mercia
October 15, 2024
As a musician, getting your music in front of the right people can be a daunting task. A&R (Artist and Repertoire) representatives ...
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Publishing vs Master: Who Owns What and Who Gets Paid
Music Business Basics

Publishing vs Master: Who Owns What and Who Gets Paid

Posted by author-avatar Toni Mercia
November 2, 2025
If you write songs and record them you are sitting on two separate gold mines and they are not the same mine. One mine is the song itse...
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Wez, Partner at Full Time Hobby Contact Details
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Wez, Partner at Full Time Hobby Contact Details

Posted by author-avatar Toni Mercia
October 16, 2024
As a musician, getting in touch with industry insiders like Wez, Partner at Full Time Hobby, can be a game-changer for your career. How...
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How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?
A&R and Manager Advice

How Do Brand Managers Go About Deciding Music for Ad Promtoions and Commerciasl?

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered how brand managers manage to choose music for ad promotions and commercials that instantly gives you goosebumps, or makes...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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