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Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details
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Brian McNelis, SVP Music & Soundtracks at Lakeshore Ent Contact Details

Posted by author-avatar Toni Mercia
October 21, 2024
Brian McNelis is a highly respected music industry executive who currently holds the position of Senior Vice President of Music and Sou...
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Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details
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Aldo Gonzalez, Senior Director, A&R at Universal Music Group Contact Details

Posted by author-avatar Toni Mercia
December 29, 2024
Aldo Gonzalez is a highly respected figure in the music industry, currently serving as the Senior Director of A&R at Universal Musi...
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Favored Nations Broken By Hidden Side Deals - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Favored Nations Broken By Hidden Side Deals - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
You thought a favored nations clause was your contract angel. You expected equal treatment, a promise that if anyone gets better terms ...
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Emily Weber, Director Trailers/Promo/Ads at Position Music Contact Details
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Emily Weber, Director Trailers/Promo/Ads at Position Music Contact Details

Posted by author-avatar Toni Mercia
July 28, 2024
As a musician, getting your music in front of the right people can be a game-changer for your career. Emily Weber, Director of Trailers...
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How to Write Vispop Songs
How to Write Songs

How to Write Vispop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a Vispop song that makes the crowd sing along in Cebuano and in tears or smiles within the first chorus. You want a chorus tha...
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How to Write a Song About Gratitude
How to Write Songs About Life Situations

How to Write a Song About Gratitude

Posted by author-avatar Toni Mercia
November 2, 2025
Gratitude songs do not have to be saccharine or preachy. They can be messy, true, funny, vulnerable, triumphant, petty in a charming wa...
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How to Write Quiet Storm Lyrics
How to Write Lyrics

How to Write Quiet Storm Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Quiet Storm is the slow burn for grown up feelings that still sneak into DMs at 2 AM. If you want to write lyrics that feel like silk o...
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Weak Deposit Clauses Before You Travel - Traps & Scams Every Musician Must Avoid
Traps & Scams Every Musician Must Avoid

Weak Deposit Clauses Before You Travel - Traps & Scams Every Musician Must Avoid

Posted by author-avatar Toni Mercia
November 6, 2025
You are about to get on a plane, hop on a van, or spend your last paycheque to get to a show.</strong You signed a contract and the ...
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How to Write Gamelan Lyrics
How to Write Lyrics

How to Write Gamelan Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want words that sit in the gong breath, not crash like a drunk tourist on ceremonial stairs. Gamelan music from Indonesia moves wit...
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Melody vs Topline vs Hook: Differences, Examples, Exercises
Songwriting Fundamentals

Melody vs Topline vs Hook: Differences, Examples, Exercises

Posted by author-avatar Toni Mercia
November 2, 2025
Stop confusing the words and start writing hits. You have heard these terms thrown around in writing rooms and producer texts. Someone ...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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