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Songwriting Advice

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How to Write Lyrics About Longing
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Longing

Posted by author-avatar Toni Mercia
November 2, 2025
You want to make people feel a tiny ache that sits behind their ribs. You want lines that sting, images that stick, and a chorus that s...
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Indie Rock Songwriting Advice
Songwriting Advice

Indie Rock Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that feels like late night in a broken down van and like the front row of a house show at the same time. You want riffs...
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How to Write Dark Pop Songs
How to Write Songs

How to Write Dark Pop Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a song that feels like a neon alley at 3 a.m. You want something sweet enough to be a radio earworm and dark enough to make pe...
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How to Write Lyrics About End
How to Write Lyrics About Specific Emotions

How to Write Lyrics About End

Posted by author-avatar Toni Mercia
November 2, 2025
Writing about endings does not mean sounding maudlin or cliché. It means finding the exact little truth that makes a listener say yes w...
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How to Write Lyrics About Closeness
How to Write Lyrics About Specific Emotions

How to Write Lyrics About Closeness

Posted by author-avatar Toni Mercia
November 2, 2025
Closeness is a drug and a grocery list at the same time. It can be soft, urgent, boring, erotic, safe, or the reason you cannot sleep. ...
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Music Managers Accepting New Clients
A&R and Manager Advice

Music Managers Accepting New Clients

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered if your music career could jumpstart with that one perfect connection, a music manager who’s ready to take on fresh talen...
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James Sterling, Vice President Bala Vh1 at VH1 Contact Details
Find Music A&R Contact Details

James Sterling, Vice President Bala Vh1 at VH1 Contact Details

Posted by author-avatar Toni Mercia
September 3, 2024
James Sterling is a prominent figure in the music industry, serving as the Vice President of Bala Vh2 at VH1. With his extensive experi...
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Lorenzo Braun, Digital at Sony Music US Latin Contact Details
Find Music A&R Contact Details

Lorenzo Braun, Digital at Sony Music US Latin Contact Details

Posted by author-avatar Toni Mercia
November 12, 2024
Lorenzo Braun is a highly influential figure in the music industry, currently serving as the Digital Manager at Sony Music US Latin. Wi...
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How to Write Lyrics About Remixes
How to Write Lyrics About Life Situations

How to Write Lyrics About Remixes

Posted by author-avatar Toni Mercia
November 2, 2025
You are writing lyrics that will survive being chopped, warped, stretched, autotuned to death, and turned into a festival drop. Good. T...
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How to Write Turntablism Songs
How to Write Songs

How to Write Turntablism Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want tracks that sound like a DJ is telling a story with vinyl, controllers, and a ruthless sense of timing. You want routines that...
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