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Songwriting Advice

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How to Write Songs About Nonconformity
How to Write Songs About Specific Emotions

How to Write Songs About Nonconformity

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that refuses to fit the mold and still gets stuck in people heads. You want language that feels like someone flipping t...
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How to Write Lyrics About Influencer Culture
How to Write Lyrics About Life Situations

How to Write Lyrics About Influencer Culture

Posted by author-avatar Toni Mercia
November 2, 2025
You want a song that nails the weirdness of social media and makes people laugh, cringe, and sing along. You want lines that sound like...
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Max Lousada, MD at Atlantic Records (UK) Contact Details
Find Music A&R Contact Details

Max Lousada, MD at Atlantic Records (UK) Contact Details

Posted by author-avatar Toni Mercia
November 8, 2024
Max Lousada is a highly respected and influential figure in the music industry, currently serving as the Managing Director of Atlantic ...
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How to Write Lyrics About Reuniting With An Old Friend
How to Write Lyrics About Life Situations

How to Write Lyrics About Reuniting With An Old Friend

Posted by author-avatar Toni Mercia
November 2, 2025
This is the song about bumping into someone who used to know the exact wrong button to press and somehow still knows how to make you la...
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What Is a Talent Scout
A&R and Manager Advice

What Is a Talent Scout

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what magic lies behind the curtain of the music industry, where a few savvy individuals can spot budding superstars from ...
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New Zeland Music Managers
A&R and Manager Advice

New Zeland Music Managers

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered what it would be like to have a savvy, street-smart music manager from New Zeland propelling your artistry into the strat...
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How to Write Rap Rock Songs
How to Write Songs

How to Write Rap Rock Songs

Posted by author-avatar Toni Mercia
October 31, 2025
Want riffs that punch and rap that hits like a right hook. You want dirt under the fingernails guitars and microphone lines people scre...
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George Harrison - My Sweet Lord Song Lyric Breakdown For Songwriters
Deep Song Lyric Breakdown

George Harrison - My Sweet Lord Song Lyric Breakdown For Songwriters

Posted by author-avatar Toni Mercia
November 6, 2025
This is not a church service. This is a songwriting masterclass wrapped in a sing along, dressed in saffron, and topped with one of the...
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Shawn Keith, President at Sumerian Contact Details
Find Music A&R Contact Details

Shawn Keith, President at Sumerian Contact Details

Posted by author-avatar Toni Mercia
August 6, 2024
As a musician, getting in touch with industry professionals like Shawn Keith, President at Sumerian Records, can be a game-changer for ...
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Douglas Williams, President at Blackberry Contact Details
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Douglas Williams, President at Blackberry Contact Details

Posted by author-avatar Toni Mercia
December 3, 2024
Douglas Williams is the President of BlackBerry, a leading global technology company that specializes in enterprise software, cybersecu...
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