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How to Write Gospel (Call-and-Response Choir Arranging)
Genre Playbooks

How to Write Gospel (Call-and-Response Choir Arranging)

Posted by author-avatar Toni Mercia
November 2, 2025
You want a choir that answers you like a squad of holy hypemongers. You want call phrases that land like a sermon and responses that li...
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Crunkcore Songwriting Advice
Songwriting Advice

Crunkcore Songwriting Advice

Posted by author-avatar Toni Mercia
August 16, 2024
Crunkcore is a subgenre of electronic music that originated in the mid-2000s. Characterized by its heavy, distorted basslines, fast-pac...
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How to Write Hispanic Rhythmic Songs
How to Write Songs

How to Write Hispanic Rhythmic Songs

Posted by author-avatar Toni Mercia
November 1, 2025
You want a beat that makes people move and a lyric that gets stuck in their head like gum on a shoe. You want rhythm that breathes, mel...
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Michelle Carnero, Artist Manager at Direct Management Group, Inc
Find Music Manager Contact Details

Michelle Carnero, Artist Manager at Direct Management Group, Inc

Posted by author-avatar Toni Mercia
August 9, 2024
Michelle Carnero is a highly respected Artist Manager at Direct Management Group, Inc., a leading talent management company in the musi...
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Jillian Kelleher, President / Founder at Connector Entertainment Group Contact Details
Find Music A&R Contact Details

Jillian Kelleher, President / Founder at Connector Entertainment Group Contact Details

Posted by author-avatar Toni Mercia
July 31, 2024
Jillian Kelleher is a renowned music industry professional who has made a significant impact as the President and Founder of Connector ...
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Indie Music Managers for 2023 NY
A&R and Manager Advice

Indie Music Managers for 2023 NY

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: You’re hustling through the vibrantly chaotic streets of New York City in 2023, guitar slung over your shoulder, lyrics s...
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How to Write Funktronica Lyrics
How to Write Lyrics

How to Write Funktronica Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Funktronica is the kind of music that makes your socks do something weird and tasteful. It combines the deep pocket and swagger of funk...
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Email List Setup for Musicians: ESPs Lead Magnets Sequences That Grow Fans
Marketing & Social Growth

Email List Setup for Musicians: ESPs Lead Magnets Sequences That Grow Fans

Posted by author-avatar Toni Mercia
November 2, 2025
Want fans who actually open your emails and buy your merch when you drop a new song? Good. Most artists treat email like a backup plan ...
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Sam Walker, Executive Producer at BET Networks Contact Details
Find Music A&R Contact Details

Sam Walker, Executive Producer at BET Networks Contact Details

Posted by author-avatar Toni Mercia
August 1, 2024
Sam Walker is a renowned Executive Producer at BET Networks, a leading media company that provides entertainment, music, and news conte...
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How to Write Avant-Garde & Experimental Lyrics
How to Write Lyrics

How to Write Avant-Garde & Experimental Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
You want words that punch the brain, make listeners laugh or squirm, and refuse to behave. You want lyrics that break the rulebook and ...
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