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Who Are the Top Managers in the Music Industery
A&R and Manager Advice

Who Are the Top Managers in the Music Industery

Posted by author-avatar Toni Mercia
March 26, 2025
Ever wondered who holds the backstage magic in the music world? Picture a bustling street filled with creative genius, blazing talent, ...
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Neoclassical Metal Songwriting Advice
Songwriting Advice

Neoclassical Metal Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want guitar fireworks and composition that sounds like a duel between Paganini and a Marshall stack. You want riffs that feel inevi...
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How to Write Lyrics About Peer Pressure
How to Write Lyrics About Life Situations

How to Write Lyrics About Peer Pressure

Posted by author-avatar Toni Mercia
November 2, 2025
Peer pressure is a hot mess of wanting to belong while trying to keep your dignity. It shows up as a group chat dare, a producer whispe...
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Music Managers Forum Canada
A&R and Manager Advice

Music Managers Forum Canada

Posted by author-avatar Toni Mercia
March 26, 2025
Picture this: you're at the intersection of cutting-edge music technology and the gritty, inspiring world of behind‐the‐scenes career-m...
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How to Write Electroacoustic Music Lyrics
How to Write Lyrics

How to Write Electroacoustic Music Lyrics

Posted by author-avatar Toni Mercia
November 1, 2025
Electroacoustic music is the playground where voice collides with circuitry. It is where a lyric can be pure confession or a chopped up...
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Eurobeat Songwriting Advice
Songwriting Advice

Eurobeat Songwriting Advice

Posted by author-avatar Toni Mercia
August 1, 2024
Understanding Eurobeat Music Eurobeat, a subgenre of electronic dance music, originated in the 1980s and 1990s in Europe, particularly ...
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Jeff Levin, Artists and Repertoire Scout at Atlantic Records Contact Details
Find Music A&R Contact Details

Jeff Levin, Artists and Repertoire Scout at Atlantic Records Contact Details

Posted by author-avatar Toni Mercia
September 17, 2024
Jeff Levin is a renowned Artists and Repertoire (A&R) scout at Atlantic Records, one of the most prestigious record labels in the m...
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How to Write Schaffel Songs
How to Write Songs

How to Write Schaffel Songs

Posted by author-avatar Toni Mercia
October 31, 2025
You want a groove that drags a little and then drags you right back onto the dance floor. Schaffel is that sly foot that taps just off ...
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Sri Lankan Hip Hop Songwriting Advice
Songwriting Advice

Sri Lankan Hip Hop Songwriting Advice

Posted by author-avatar Toni Mercia
November 2, 2025
You want bars that sting like black tea and grooves that move like a tuk tuk in Colombo traffic. You want lines people quote in WhatsAp...
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How to Write Songs About Culture
How to Write Songs About Specific Emotions

How to Write Songs About Culture

Posted by author-avatar Toni Mercia
November 2, 2025
You want to write songs about culture that feel true and not performative. You want lines that make people nod, cry, laugh, and maybe a...
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For the last 10 years our team have helped hundreds of thousands of creative write amazing songs, learn how to write lyrics for new genres, accelerate their careers and avoid the common traps and scams in the music industry.

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