A&R and Manager Advice

Music Managers in Des Moines

Music Managers in Des Moines

In today’s music industry, the role of a music manager is more important than ever. With major record labels becoming less essential, independent artists in cities like Des Moines need someone with the skills and knowledge to guide their careers, facilitate their dreams, and unlock their potentials. In this article, we delve into the world of music management in Des Moines, exploring who they are, what they do, and how they can drive the success of musicians in this bustling city.

Who are Music Managers?

Music Managers are professionals who handle the business side of the music industry for artists. They're responsible for arranging recording sessions, negotiating contracts, booking events, and overall public image maintenance.

The Role of the Music Manager in Des Moines

Music Managers in Des Moines play a crucial role in the music landscape of the city. They are responsible for connecting artists with bigger opportunities in the industry, expanding their exposure, and beefing up their profiles. With a deep understanding of the Des Moines music scene, they can facilitate collaboration opportunities and ensure a better shot at success for their clients.

Booking Performances

In Des Moines, there’s no shortage of live music venues for local artists. Music Managers work tirelessly to secure gigs and performances that align with the artist’s brand and audience.


Managers also serve as the link between artists and the industry's stakeholders. This includes producers, record label executives, booking agents, and other artists.

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Managing Promotions and Marketing

Music Managers in Des Moines ensure that artists' work reaches the right audience. They implement various promotional activities, digital marketing strategies, and handle press relations to build the artist's brand.

Music Managers in Des Moines Example:

Imagine you are a hip-hop artist based in Des Moines named Mike. With a music manager, Mike’s raw talent is funneled into marketable music. The manager connects Mike to an excellent recording studio in the city, where he records his debut album. The manager then organizes a launch at a popular local venue, promoting the event on various social media platforms. The album gains traction, and Mike starts getting calls to perform at local festivals and features from established artists. This would have been a challenging path to navigate without the expertise and connections of a music manager.

Frequently Asked Questions

What does a music manager do?

A music manager is responsible for aiding artists and bands in shaping their careers. They help with decision-making, deal negotiations, promotion, and planning the trajectory of the artist's professional path. A manager's role involves being in close contact with record labels, booking agents, promoters, and other music industry professionals to keep the artist's journey on an upward trend.

How do I find a reputable music manager in Des Moines?

To find a reputable music manager in Des Moines, networking is key. Attend local music events, join musician communities online, and ask for recommendations from established artists. Also, researching and reaching out to music management companies within Des Moines can lead to finding a manager that aligns well with your musical style and career goals.

What should I look for in a music manager?

When looking for a music manager, consider their experience in the industry, the success of other artists they manage, their enthusiasm for your music, and their network of industry contacts. Communication skills and professionalism are also vital, as this person will be representing you in business dealings.

Can a music manager help me get a record deal?

Yes, a music manager can assist in securing a record deal by leveraging their relationships with record labels and utilizing their industry knowledge to negotiate a contract that's beneficial to the artist.

What percentage of my earnings will my manager take?

Typically, music managers take between 15% to 20% of an artist's gross earnings. However, this rate can vary depending on the manager's level of experience, the services they provide, and the specific terms of your agreement with them.

Is it necessary to have a music manager when starting out?

Not necessarily. Many artists begin their careers without a manager, using their own resources and networks to establish themselves. However, as your career progresses and the workload increases, a manager can be essential in handling business affairs, allowing you to focus on your art.

What is the role of a music manager vs. a booking agent?

A music manager handles the overall career direction and business deals for an artist, whereas a booking agent specifically focuses on finding and arranging live performance opportunities.

How involved is a music manager in creative decisions?

Depending on the agreement between the artist and manager, a manager can be somewhat involved or have a hands-off approach regarding creative decisions. Their primary goal is to help nurture the artist's brand and ensure that creative decisions positively affect the artist's career trajectory.

Can a manager terminate a contract with an artist?

Yes, a manager can terminate a contract with an artist if the terms of the agreement are breached by the artist or if mutual consent is reached. The specific conditions for termination should be outlined in the management contract.

Do I need a lawyer when signing a music management contract?

Yes, it is highly advisable to have a lawyer review any music management contract before signing. The lawyer can ensure that your rights are protected and that you fully understand the terms of the contract.

What does an exclusive management agreement entail?

An exclusive management agreement means that the artist agrees to work solely with one manager or management company, who then has exclusive rights to represent the artist in the music industry. This type of contract defines the terms of the relationship, the scope of work, and financial arrangements.

How can a music manager in Des Moines help me with my local presence?

A Des Moines-based music manager can boost your local presence by connecting you with area venues, promoters, and media outlets, as well as showcasing your talent at local events and festivals. Their knowledge of the local scene can be invaluable for regional growth.

What's the difference between a manager and a publicist?

A manager oversees and strategizes an artist's career, while a publicist's primary role is to generate media coverage and manage public relations to build and maintain the artist's public image.

Should I trust my manager with my social media accounts?

This decision is based on your comfort level with your manager and the level of control you desire over your public image. Some artists allow managers access to social media accounts for practical purposes, especially if the manager is also handling public relations.

Can music managers help with merchandising?

Yes, many music managers involve themselves in merchandising aspects, helping artists develop, produce, and sell branded merchandise as an additional revenue stream.

What should I include in my pitch when approaching a music manager in Des Moines?

Include a succinct and compelling introduction to your music, a link to your best work, live performance history, your accomplishments to date, career goals, and information on your current fan base. Personalize your pitch to demonstrate professionalism and serious intent.

Are there music managers who specialize in specific genres?

Yes, some music managers may specialize in certain genres. Their experience in a specific music scene can be beneficial due to their deeper understanding and connections within that genre.

How often should I expect to communicate with my music manager?

Communication frequency will depend on what stage you're at in your career and the scale of ongoing projects. However, regular updates and meetings are standard to ensure that both the artist and manager are aligned with the career strategy and tasks at hand.

What if my music manager and I have a disagreement?

Disagreements are not uncommon in any business relationship. It's essential to address any issues directly and professionally, seeking to find a fair resolution. If disagreements are substantial or ongoing, consider mediation or, as a last resort, reevaluating the management agreement.

How long do music management contracts typically last?

An average music management contract spans anywhere from 1 to 5 years. The length of the contract should be carefully considered and negotiated to ensure both parties feel secure in the arrangement.

Can music managers provide tour support?

Yes, music managers often help coordinate tour logistics, promote tours, and sometimes accompany the artist on tour to handle the day-to-day business, depending on their agreement and the level of support required.

Is it possible to work with a music manager on a trial basis?

Some managers may be open to a trial period, where both the artist and manager can evaluate the fit before making a long-term commitment. This scenario should be discussed and, if agreed upon, detailed in the management contract.

Just like songwriting, building a music career involves creativity, strategy, and a whole lot of passion. Music Managers in Des Moines can guide you along this journey, allowing you to focus on creating music while they handle the business. Want to know more about the music industry? Feel free to explore our articles on Lyric Assistant. And remember, success is a shared song - don’t forget to share this guide with other musicians who might find it helpful!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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