In the world of creating music, there's an often unstated symbiotic relationship between managers and artists. Managers are looking for unique, talented artists with dreams and visions that match their agency’s objectives. Manager’s role is to help maximize an artist's potential by sharing their exceptional talents with the world. But how and where do they find such artists?
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Managers Looking for Artist Table of Contents
Where Managers Look for Artists
Where Managers Look for Artists
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Live Music Venues and Festivals
Managers often scout talents at live music venues and festivals. These events are platforms where artists can showcase their talent and original music. A captivating live performance can create a lasting impression on a manager.
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Social Media and Digital Platforms
With the advent of technology, social media platforms like Instagram, YouTube and SoundCloud have become scouting grounds for raw and exceptional talent. Managers constantly scour these platforms looking for unique artists with a substantial fanbase and engagement.
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Music Schools and Industry Seminars
This may not be a common method, but talent agencies sometimes scout in music schools or industry seminars. They don't specifically search for academically trained artists, but for those with the potential to bring a fresh perspective to the music scene.
What Managers Look for in Artists
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Unique Sound and Style
Managers are always on the lookout for an artist with a unique sound and style that sets them apart from others. Doing so enhances their chances of appealing to a wider audience and success in the music industry.
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Dedication and Professionalism
Music business is far from a walk in the park. It demands high levels of dedication, discipline, professionalism, and work ethic from artists. These traits can significantly increase an artist's chances of being noticed by a music manager.
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Business Acumen
While a manager will handle most of the business aspects, having a basic understanding of the music business goes a long way in fostering a good manager-artist relationship. It also helps the artist make informed decisions about their career.
Managers Looking for Artist Example:
Imagine this: A manager spots a new artist performing in a local music festival. This artist's unique style, captivating performance, and dedication not often seen on stage, engages the crowd's attention, helping the manager visualize their potential in the wider music industry. This systematic process is how a manager finds an artist, and this blog post aims at equipping artists with information on what managers look for, aiding in their efforts to stand out and catch the attention of potential managers.
Frequently Asked Questions
What do managers look for in an artist?
Managers often look for artists with a unique style, a dedicated work ethic, marketable talent, a growing fan base, clear vision, and the capacity for a collaborative and constructive relationship. Demonstrated potential for a sustainable career can also be a vital factor.
How do I get a manager to notice my art?
To get noticed, make sure your art is visible where managers are looking. This could include online platforms like social media and art-specific sites, at gallery shows, or networking events. Also, gaining a following and consistently presenting new work can attract attention.
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What are the typical responsibilities of an artist manager?
An artist manager typically handles business negotiations, booking events or shows, promoting the artist, advising on career decisions and development, securing contracts, and sometimes managing day-to-day scheduling or finances.
How should artists approach potential managers?
Artists should approach potential managers professionally with a well-prepared portfolio. Communicate your unique selling points, show an understanding of your market, and outline what you're looking for in a management relationship.
Can emerging artists have artist managers?
Yes, emerging artists can and do attract managers, especially if they show significant potential or a unique art style. However, they may need to be more proactive in seeking out management.
Are artist managers only for established artists?
While established artists are more likely to have managers due to their proven success, managers also work with emerging artists who demonstrate potential and a professional outlook.
What are reasonable expectations to have of an artist manager?
You should expect your artist manager to be a strong advocate for your work, to provide guidance and advice, to help you make business connections, to assist in negotiations, and to help expand your opportunities in the art world.
How do I know if I need a manager?
If you find that the business, promotional, or networking aspects of your career are overwhelming or taking too much time away from creating art, it may be time to consider finding a manager.
How does an artist manager get paid?
Artist managers typically earn a commission based on a percentage of the artist's sales and earnings. This percentage can vary but generally ranges from 10% to 20%.
What should I include in my portfolio when seeking management?
Your portfolio should include your best work, an artist statement, a biography, any notable accomplishments or exhibitions, a CV, and any press coverage. Make sure it is well-organized and presented professionally.
What is the difference between an artist manager and an agent?
An artist manager tends to take a more holistic role in an artist's career, providing comprehensive guidance and support. In contrast, an agent typically focuses on finding and negotiating opportunities and shows for an artist.
How can I find a reputable artist manager?
To find a reputable manager, research individuals who represent artists whose careers you admire, attend industry events, and ask for referrals from peers. Always be sure to check their credentials and past work.
What should be in a management contract?
A management contract should include the terms of compensation, the length of the partnership, responsibilities of the manager, termination clauses, the scope of the manager's decision-making power, and confidentiality terms.
How long does an artist typically work with a manager?
The length of the relationship between an artist and a manager can vary greatly. It often lasts as long as both parties feel the relationship is beneficial and goals are being met. It could be anywhere from a few years to the entirety of the artist's career.
Can a manager help with the legal aspects of an artist's career?
Yes, managers often assist with legal aspects, such as contracts and intellectual property rights. However, for specialized legal issues, they may refer you to an entertainment lawyer.
Should I only consider managers familiar with my art genre?
While it's not a strict requirement, it can be beneficial to work with a manager familiar with your genre as they'll have established connections and a deeper understanding of your specific art market.
How does a manager contribute to the growth of an artist's career?
A manager can contribute to an artist's career by leveraging their industry knowledge and contacts to open up new opportunities, provide strategic planning, and help the artist build a stronger brand.
What happens if the relationship with my manager isn’t working out?
If the relationship with your manager isn't working, it's essential to communicate openly about issues. If they can't be resolved, consult the termination clause in your contract to understand the steps to end the partnership.
Can a manager help me set realistic career goals?
A manager can indeed help artists set realistic career goals and create a roadmap to achieve them, taking into account the artist's style, industry trends, and market opportunities.
How often should I communicate with my manager?
Communication frequency should be determined by the needs of your career and the style of management. Some require daily updates, while others may only need weekly or bi-weekly meetings. The key is to establish clear communication preferences from the outset.
What if my artistic vision differs from my manager's suggestions?
Your artistic vision should ultimately guide your career. However, it's vital to consider your manager's suggestions since they are typically grounded in market knowledge and experience. Collaboration and compromise between an artist's vision and a manager's strategy are often the keys to a successful partnership.
In an industry as vast and competitive as music, having a manager spot your talent can feel like a daunting task. But remember, every successful artist was once an unpolished diamond. With dedication, innovation, and a clear understanding of what managers seek, you too can turn heads. Further your understanding of the music industry and don't be afraid to share or explore other guides on Lyric Assistant — your potential is just a song away!
