A&R and Manager Advice

Is It Possible to Reach Out to Music Managers and Send a Demo

Is It Possible to Reach Out to Music Managers and Send a Demo

In the past, the only way aspiring musicians could showcase their talent was by performing in pubs or hoping to be discovered by a record company. However, in an era where the internet is king and social media is queen, putting your music out there for the world to listen to is becoming increasingly easy. But what if you already have the music and you're looking to reach out to music managers? Is it still possible to send a demo and get your music to the right ears?

Understanding the Music Industry

The first step to getting your music in the hands of a music manager or record label is understanding how the industry works. Music Managers function to represent talent in the music industry. Their job involves pitching and promoting their client’s music to record labels, booking agents, music publishers, and music licensing firms.

Finding the Right Music Manager

It's important to find a music manager who works with the genre of music you produce, and who can connect you with the right musicians, producers, and studios. This is often a research-intensive task, involving:

  1. Going through the credits of albums you like
  2. Attending industry events and networking
  3. Making use of industry databases, and
  4. Asking for referrals from other musicians

How to Reach Out

Once you've identified a potential manager, the next step is to reach out. Here are a few steps to consider:

  1. Write a professional email or letter introduction
  2. Gather your music on a website or an online streaming platform
  3. Include a link to your music in your introduction email
  4. Give a brief overview of who you are and what you hope to achieve
  5. Follow up after some time if you haven't gotten a response

The Importance of a Demo

A demo, short for demonstration, is a sample recording meant to showcase your talent. This serves as your musical resume and gives potential managers an idea of your style and range.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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What To Include in a Demo

Your demo should contain your best works that highlight your talent and versatility. Keep it short and impactful, ideally, a demo should have 3-4 songs. Ensure that the audio quality is good as that often speaks to your professionalism.

Is It Possible to Reach Out to Music Managers and Send a Demo Example:

Jan is a talented singer-songwriter who specializes in soul music. After spending some time honing her craft, she decided it was time to reach out to some music managers. She identified a few who specialized in her genre, wrote a professional email introducing herself, showcasing her music through a link to her Soundcloud page. In her introduction, she talked about her musical influences and where she would like to take her music career. After a few weeks, she got a response from one of the managers who loved her sound and wanted to meet to discuss potential collaboration.

Now that you've got the knowledge, it's time to put it into practice. Remember, consistency is key, right from choosing the right music manager to how you approach them. And if your first attempt isn't successful, don't lose heart; the music industry is a tough nut to crack, and persistence often pays off.

Frequently Asked Questions

Can I directly approach music managers with my demo?

Yes, it is possible to approach music managers directly with your demo. It's important to research and find the right manager who aligns with your musical genre and career goals. Professionalism and a well-crafted pitch can increase your chances of catching their attention.

How do I find contact information for music managers?

Contact information for music managers can often be found on music industry databases, networking sites like LinkedIn, or the official websites of the music management agencies. Attending music industry events or reaching out to your local music community can also provide leads.

What should I include in my demo package?

Your demo package should include a high-quality recording of your music, a brief and captivating bio, a professional photo or branding image, relevant press materials or reviews, and any links to your online presence such as social media or a personal website where more of your work can be accessed.

How many songs should I include in my demo?

It’s best to include 2-3 of your best songs in your demo. This is enough to give the manager a sense of your style and ability without overwhelming them with content.

Should my demo songs be professionally recorded?

While they don't have to be recorded in an expensive studio, your songs should be professionally done to the best of your ability or budget. Sound quality is important and can impact a manager's first impression of your music.

Is it important to have an online presence before reaching out to music managers?

Yes, having an established online presence can be pivotal. It demonstrates your existing fan base and showcases your commitment to your music career. It can also help managers gauge your marketability and potential reach.

How often should I follow up with a music manager after sending my demo?

Following up once or twice after waiting a reasonable period, usually a few weeks, is generally acceptable. Constantly contacting a manager can be viewed as pestering and could harm your reputation.

How can I make my demo stand out to music managers?

To make your demo stand out, ensure the quality of your recording is high, your presentation is professional, your artwork is engaging, and your music brings something unique to the table. Personalizing the package for the specific manager can also catch their eye.

What should I write in my email when sending a demo?

Your email should be concise, professional, and personalised. Include a brief introduction of yourself, an explanation of why you are reaching out to them specifically, and what you aim to achieve. Be sure to express your appreciation for their time and consideration.

Is there a best time or day to send a demo to a music manager?

While there's no universally perfect time, it is commonly recommended to send your demo during business hours, early in the week. Avoid Fridays and weekends when your email is more likely to be overlooked.

Should I send physical copies of my demo or digital ones?

In today's digital age, most managers prefer to receive digital submissions. They’re more convenient and accessible. However, if you know a manager prefers physical copies, or if you want to stand out, you might consider mailing a well-presented CD or USB drive.

What genre of music do most managers work with?

Managers typically specialize in specific genres based on their personal taste, experience, and industry connections. Research the manager’s background and existing clients to determine if they're a good fit for your music style.

Can I send the same demo to multiple managers?

Yes, you can send your demo to multiple managers, but be sure to personalize your communication for each. Mass, impersonal emails are easy to identify and often disregarded.

How do you know if a music manager is reputable?

Research the manager’s past and current clients, read reviews, and seek feedback from industry professionals or other musicians. Look for signs of their involvement in successful music careers, and try to identify any red flags like lack of transparency or unrealistic promises.

How important is the visual aspect of my demo package?

The visual aspect is quite important as it complements your music and helps to convey your image or brand. A visually captivating package can help you stand out and be remembered.

What do I do if a music manager doesn't respond to my demo?

If a manager doesn't respond, it’s crucial to remain professional and not take it personally. You can follow up once or twice, but ultimately, you might need to move on and explore other opportunities. The music industry is subjective, and a lack of response doesn't necessarily reflect the quality of your work.

If I get rejected by a music manager, can I try again in the future?

Yes, if your music has evolved or you've achieved new milestones in your career, it can be worth approaching a manager again in the future. Timing and growth can change their perspective on your potential as an artist.

Do I need a finished album to approach a music manager?

You do not necessarily need a finished album to approach a music manager. If your demo showcases your talent and potential effectively, a manager may be interested in working with you to develop your music further.

What should I focus on when choosing which songs to include in my demo?

Choose songs that best represent your style, musicianship, and overall brand. Prioritize those with strong melodies, good structures, and memorable hooks that can showcase your unique talent and market potential.

Can excellent production overcome a weaker song in a demo?

While excellent production can help, it's not a substitute for strong songwriting. The core of your demo should be compelling music. Good production is like a good frame around a valuable piece of art—it enhances but doesn't define the value.

Is it useful to include cover songs in my demo?

Generally, original content is preferable when sending a demo to a music manager. Cover songs may not accurately represent your songwriting skills and artistry. However, if a cover showcases a unique arrangement or exceptional performance ability, it could be included as an additional element.

Are you ready to start creating your demo? Lyric Assistant is here to help! Our tool makes writing the perfect song easy. Explore our other schemes and start creating your masterpiece today. Please share this article with those who would benefit, and help them elevate their music careers too.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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