A&R and Manager Advice

How to Send Music to Music Managers

How to Send Music to Music Managers

Are you a budding songwriter looking to get your foot in the door with music managers? Learn how to effectively send your creations to music managers and set the stage for your songwriting career. Discover insider tips, best practices, and realistic examples in this guide from Lyric Assistant.

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Understanding Music Managers

Music managers play a crucial role in molding and promoting an artist's music career. It's their job to open doors and provide opportunities, making them a gateway to the music industry.

Preparing Your Demo

  • Create Quality Work

    A poorly produced demo can make even the best of songs sound mediocre. Focus on creating music that not only carries your unique signature, but also resonates with the listener.

  • Have a Variety

    Choose 3-5 of your best tracks showcasing a variety of sounds. This displays your versatility and gives a broader idea of your capabilities.

  • Professional Package

    Ensure your demo is professionally presented. This should include a well-designed cover, tracklist, and concise bio.

Researching Music Managers

Identify potential managers who align with your musical style and direction. Get to know their client list, projects they’ve worked on, and their general track record.

Making Contact

  • Personalized Pitch

    Prior to sending your demo, construct an engaging, personalized pitch.

  • Email Etiquette:

    Keep your email concise, polite, and to the point. Make sure to follow up if you don’t hear back from them.

Following Up

Persistence is key. An initial rejection should not discourage you from pursuing your dreams. Always be positive and be open to feedback and opportunities for improvement.

How to Send Music to Music Managers Example:

Write Lyrics Like a Professional Songwriter

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A bridge is used to provide a new perspective or shift in your song's mood

Meet Sarah, an aspiring songwriter with raw talent. With a little help from Lyric Assistant, she expertly created a selection of her best tracks for her demo. Before reaching out to music managers, she thoroughly researched targeted managers and crafted personalized pitches. Her polite yet persistent follow-ups eventually paid off, leading to an opportunity to work with a renowned music manager.

Frequently Asked Questions

What are music managers looking for in new artists?

Music managers typically look for originality, talent, a unique sound or image, and marketability in new artists. They are also interested in artists who have a strong work ethic, a good understanding of the industry, and a ready-to-go portfolio or demo that showcases their potential.

How can I make my music submission stand out to a music manager?

To make your submission stand out, ensure your music is professionally recorded, your branding is consistent, and your promotional materials like press kits and bios are well-prepared. A personalized email or package that shows you've done your research on the manager and their clientele can also capture their attention.

What is the best way to find music managers to send my music to?

Research online for managers who represent artists with a similar style to your own, attend music industry events and conferences, or use industry databases and directories. Networking with other musicians and industry professionals can also provide you with potential contacts.

Is it better to contact music managers directly or through an intermediary?

Direct contact can be effective if done professionally and respectfully. However, an introduction through a trusted intermediary, such as a mutual contact, industry professional, or even another artist, can add credibility to your outreach and increase the chances of your music being considered.

Should I send a full album or just a few select tracks?

It's usually best to send a few select tracks that represent your best work. This allows managers to quickly assess your music without the time commitment of listening to a full album. Make sure the tracks you choose showcase your range and the uniqueness of your sound.

Is it okay to follow up with music managers after sending them my music?

Yes, it's perfectly acceptable to follow up with music managers after you've sent your music, but always do so respectfully. Wait a week or two before following up, and avoid being pushy or impatient. A simple and polite reminder of your submission can be beneficial.

How professionally produced do my demo tracks need to be?

Your demo tracks should be as professionally produced as possible. High-quality production can make a significant difference in how your music is perceived. Poor sound quality can distract from your talent and make it difficult for managers to judge your potential.

Can I send unsolicited music to any music manager?

While you can send unsolicited music to managers, it's more effective to target those who are open to receiving new material. Research each manager's submission policy and only send your music to those who accept unsolicited demos, to respect their preferences and increase your chances of success.

What information should I include in my submission email or package?

Your submission should include a brief, engaging introduction, links or attachments to your best tracks, a professional bio or press kit, contact information, and any relevant press, achievements, or upcoming shows. Make sure it's succinct yet informative to maintain the manager's interest.

How important is image and branding when submitting music to managers?

Image and branding are crucial, as they contribute to the overall package you present. Your image should align with your music and target audience. Good branding helps managers envision your marketability and potential within the industry.

What should I not do when contacting a music manager?

Avoid being overly informal, making unrealistic promises, sending mass, generic emails, and being pushy or demanding. Don't send low-quality recordings or incomplete tracks, and respect the manager's time by keeping your submissions concise.

Is it necessary to have a large following or social media presence before reaching out to music managers?

A large following can be advantageous, as it demonstrates marketability and an existing fan base. However, it's not strictly necessary. Exceptional talent can still garner attention. Having a professionally-curated social media presence that aligns with your artistic identity is beneficial, regardless of follower count.

How do I handle rejection from music managers?

Rejection is a part of the music industry. Handle it professionally by thanking the manager for their time, asking for any feedback they might provide, and continuing to refine your craft. Persistence is key, so don't be discouraged and keep reaching out to other potential managers.

Should I focus on local music managers or reach out nationally/internationally?

Starting locally can be an excellent way to build connections, as local managers may be more accessible and willing to take a chance on new artists. However, if your style or brand has broader appeal, expanding your search nationally or internationally is also advisable.

Are there different strategies for different music genres when submitting to music managers?

Yes, different genres may have different expectations and industry standards. It's important to understand the nuances of your genre and tailor your approach accordingly. This might include the type of content you send, the style of your press kit, and even the managers you target.

How often should I send new music to the same manager?

Don't inundate a manager with new tracks frequently, as this can be perceived as spamming. It's better to show significant development or progress between submissions. Waiting several months to a year, depending on your progress, is usually advisable.

Can attending music industry events improve my chances of getting a manager?

Attending music industry events can significantly improve your chances by expanding your network and putting you in direct contact with managers and other industry professionals. It also shows that you're proactive and dedicated to your career.

What legal considerations should I be aware of when submitting music?

Ensure that you retain all rights to your music when submitting it. Consider copyrighting your work before sending it out. Be wary of signing any agreements without thoroughly understanding the terms or consulting with a legal professional.

How critical is timing when sending music to managers?

Timing can be critical. For example, avoid sending music during busy seasons like major holidays or when managers are likely attending large industry events. Aim for times when your submission won't get lost in the shuffle and when managers are more likely to be in their offices, such as mid-week.

Do I need to have a finished album before reaching out to a music manager?

No, you do not need a finished album. Many managers are open to hearing a few well-produced tracks or an EP. A finished album isn't necessary for initial contact, though having more content ready can be advantageous if the manager shows interest.

How do I know if a music manager is reputable and the right fit for me?

Research is key. Look into the manager's current and past clients, their track record in the industry, testimonials, and their overall reputation. If possible, connect with other artists who have worked with them. Your alignment in vision, values, and goals is also an important consideration for a fruitful partnership.

This journey of sending your music to managers can be both daunting and thrilling. Remember that persistence and the quality of your work pay off. Continually hone your craft and never compromise your unique musical vision. So you wish to further your songwriting skills? Then dive into other useful guides Lyric Assistant has to offer, and share this article to help fellow songwriters on their journey!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.