A&R and Manager Advice

How to Send Music to Music Managers

How to Send Music to Music Managers

So you’ve finally finished that track you’ve been obsessing over at 2 AM, and now you’re staring at your screen wondering, “How do I get this out of my bedroom studio and into the hands of a music manager who can actually push my career to the next level?” Welcome, friend, to the ultimate guide on how to send music to music managers—a step-by-step roadmap designed for the modern, millennial, and Gen Z musician who’s ready to make waves in the industry. Whether you’re a budding songwriter, an experimental producer, or that one friend who writes killer lyrics using Lyric Assistant, this guide has your back.

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Understanding the Role of a Music Manager

In the wild world of music, a music manager is the unsung hero who handles the business side of your career, allowing you to focus on creating your next viral hit. They’re your career’s coach, guide, and often the person who can bridge the gap between you and record labels, booking agents, and even major brands. Think of them as the Yoda to your Luke Skywalker—but without the questionable syntax.

Music managers help with everything from negotiating record deals to booking gigs. By knowing how to send music to music managers effectively, you’re basically handing them the blueprint of your potential success. And let’s be honest, in a saturated market, a savvy music manager might be what separates your next big break from another day of endlessly scrolling TikTok.

With managers spearheading the business maneuvers, your main focus can be honing those catchy lyrics (we know Lyric Assistant makes that a breeze), nailing your sound, and putting your unique spin on every beat you produce. But before you start dialing up every manager with a "Hey, listen to my stuff!" message, let’s break down what you need to know.

The Importance of a Well-Crafted Pitch

Sending your music to a manager isn’t just about forwarding a WAV file in an email. It’s about creating an experience and telling your story. Think of it as the digital equivalent of an epic mixtape that reveals your artistic vision.

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Your pitch is your first impression—it has to grab attention, showcase your personality, and make it clear that you’re more than just a guy with a laptop and a dream. It’s about blending professionalism with enough raw creativity to make the manager lean in and say, “I need to hear more.”

A killer pitch should include a brief intro about who you are, a highlight of your musical journey so far, and a sneak peek into your sound. Don’t be afraid to let your personality shine through. After all, music is an art form, and your pitch is an art piece in itself.

Here’s a tip: craft your pitch like you’re writing a concise story. Just like your lyrics, every word matters. Use a conversational tone, add in a catchy hook if possible, and keep it real—no one likes generic copy-paste email pitches.

Preparing Your Music Package: What to Include

So you’ve got your best track ready to roll. Now, what exactly should you send to these music managers? The goal is to put together a neatly wrapped package that showcases you as a serious artist ready to take on the industry.

Here are the key ingredients for your music package:

  • High-Quality Audio Files: Your music should be sent in professional, lossless formats such as WAV or FLAC. Don’t send an MP3 that sounds like it was recorded on a potato—managers will appreciate the quality.
  • A Catchy Introduction: A short, engaging summary of who you are, what your music is about, and what sets you apart from the crowd. This is your moment to shine and make a memorable first impression.
  • Bio and Press Kit: Include a brief biography, high-resolution photos, and any press mentions or achievements. Even if you’re just starting, highlight any noteworthy gigs, collaborations, or awards.
  • Social Media and Streaming Links: Make it easy for managers to find you online by linking to your Spotify, YouTube, Instagram, TikTok—basically any platform where you slay.
  • Lyric Highlights (Optional): If your lyrics are a major part of your appeal, share a few snippets that exemplify your unique style. This is where Lyric Assistant can shine, helping you polish those words into something truly captivating.

Presentation matters—a well-organized digital package reflects that you’re ready for the big leagues. Remember, the aim is to evoke curiosity and prompt a follow-up. Make it easy for the recipient to dig deeper into your artistry.

Crafting Your Email: The Art of Digital Communication

It’s time to break out that keyboard and start writing your email. Think of your email as a mini-advertisement for your music career. What do you want the manager to know within those first few sentences?

Start with a brief, personalized introduction that shows you’ve done your homework on them—maybe mention a recent success or something cool they did. Keep it friendly, professional, and straight to the point.

Then, give a glimpse into your music with a couple of sentences that capture your style and sound. Add links and attachments, but avoid bombarding them with massive files—all streaming links and compressed hi-quality files work best. And please, avoid the dreaded “Hey, hit me back ASAP!” sign-off. Patience is key in the game of music.

Always sign off with your contact details and links to your social profiles. Your email signature is like your digital business card—make sure it’s on point.

The Digital Portfolio: Your Online Music Hub

In a era where your online presence can make or break opportunities, creating a digital portfolio is non-negotiable. This is where you live online—a showcase of your music, bio, and artistic vibe that music managers can easily browse.

Start by building an artist website or using platforms like Bandcamp, SoundCloud, or even a polished LinkedIn profile—whatever feels authentic to your brand. Curate your best work, maintain an updated bio, and make sure all your links are functional and aesthetically pleasing.

Consider including media like behind-the-scenes videos of your songwriting process, testimonials from collaborators, or even a blog discussing your creative journey. The more dynamic your portfolio, the more it tells the unique story of who you are as an artist.

Don’t forget to integrate your social media channels seamlessly. Managers are keen on understanding how engaged your audience is. A vibrant online presence demonstrates that you’re more than just a fluke of talent—you’re a real brand with potential.

Email and Communication Strategy: Tips and Tricks

Effective communication with music managers goes beyond sending a sweet, well-crafted email. It’s about following up strategically, staying professional, and knowing when to lean into your creative side.

Here are some pro tips to ace your communication game:

Keep It Brief, But Impactful

Managers are bombarded with countless emails every day. Keep your message short, engaging, and respectful of their time. Focus on communicating your value succinctly. Remember, quality always trumps quantity.

Timing Is Everything

Avoid sending your pitches during holidays or weekends—it’s best to aim for weekday mornings when managers are more likely to be planning their day. And if you haven’t heard back in two weeks, a polite follow-up is totally acceptable.

Personalization Will Get You Far

Never send a one-size-fits-all email. Tailor your pitch to the specific manager, referencing their work or the artists they represent. A little research goes a long way in showing that you’re serious about your music career.

Proofread Like a Pro

Spelling errors, bad grammar, or sloppy formatting can sink your pitch faster than a bad remix on the radio. Use tools like Grammarly—or yes, even Lyric Assistant for your creative writing—to ensure your email is polished and professional.

Effective digital communication is the bridge between you and your future music manager. Nail your email, and you might just secure that much-coveted meeting where big dreams start turning into reality.

Networking and Building Relationships

In the music industry, it’s all about who you know. Networking isn’t just about exchanging business cards at industry events—it’s the art of building lasting relationships that can open doors.

Start by following music managers, industry influencers, and fellow musicians on social media. Engage meaningfully with their posts, share your thoughts, and don’t be afraid to slide into their DMs (professionally, of course). Attend local music events, streaming meetups, and virtual workshops where you can meet like-minded creatives.

Building relationships takes time—think of it like crafting the perfect verse or chorus. Be genuine, show your passion for music, and let your personality shine through. Over time, these connections can lead to referrals, collaborations, and even that dream summer tour gig.

Keep in mind, today’s casual conversation might be tomorrow’s big opportunity. Stay engaged, be responsive, and prove that you’re not just after a quick deal, but in it for the long haul.

Leveraging Technology and Tools for Musicians

The digital age has revolutionized how musicians create, share, and promote their work. From AI-powered lyric generators to professional-grade recording software, technology has democratized music production like never before.

One standout tool in your arsenal is Lyric Assistant—a handy platform that helps you write lyrics effortlessly. When you’re mapping out your next track or refining your writing style, having a digital assistant can boost your creativity and save you hours. This lets you focus on perfecting your sound and nurturing your unique style.

Other useful tech tools include:

  • Digital Audio Workstations (DAWs): Software like Ableton Live, Logic Pro, or FL Studio can help you mix, master, and produce high-quality tracks right from your home studio.
  • Social Media Management Tools: Platforms like Hootsuite or Buffer let you schedule posts, track engagement, and keep your brand steady without the constant hustle.
  • Analytics Platforms: Tools such as Spotify for Artists or YouTube Analytics give you insights into your audience’s behavior, so you know what works best.
  • Music Distribution Services: Companies like DistroKid or TuneCore help you get your tracks into major streaming platforms with ease.

Incorporating these technologies not only streamlines your workflow but also demonstrates to music managers that you’re well-versed in the modern music scene. They see a proactive artist who’s investing in their craft, and that’s a huge plus.

Mistakes to Avoid When Sending Your Music

While it might seem like the process of sending your music to managers is straightforward, there are a few common pitfalls that can trip you up if you’re not careful. Here are some mistakes to steer clear of:

1. Overwhelming Attachments

Don’t send a 2GB file that takes forever to download. If your music is too large, consider using cloud storage links (like Dropbox or Google Drive) and note that in your email.

2. Generic, Copy-Paste Emails

A bland, templated pitch tells the manager you haven’t taken the time to do your homework. Personalize your email and mention specifics that show you’re familiar with their work.

3. Unprofessional Online Presence

If your social media pages look like they were last updated during the MySpace era, it won’t impress anyone. Keep your profiles updated and ensure your online brand is cohesive.

4. Lack of a Clear Call to Action

Your email should guide the manager on the next step—whether it’s scheduling a call, reviewing your portfolio, or checking out your latest release. A vague sign-off or unclear instructions can leave them lost.

Avoiding these mistakes will ensure that your pitch stands out for all the right reasons. It’s all about presenting yourself as a professional, talented artist who’s ready to invest time and effort into your future.

Resources and Community Support: Your Next Steps

Now that you’ve got the lowdown on how to send your music to music managers, it’s time to take action! The path to success in the music industry is rarely walked alone—leveraging resources and building a supportive community can make all the difference.

Begin by tapping into online communities where independent musicians and songwriters share tips, gigs, and collaborative opportunities. Forums, social media groups, and music meet-ups are fantastic places to network and get feedback on your music.

Don’t forget to explore blog posts, podcasts, and webinars that offer insider knowledge on music management and industry trends. Many industry experts run free virtual masterclasses and Q&A sessions. These sessions can equip you with practical insights on refining your craft, perfecting your pitch, and making strategic decisions.

Tools like Lyric Assistant not only help you write killer lyrics but also connect you with a community of like-minded artists who exchange feedback and inspire each other. Your journey is a collaborative process—embrace it, learn from it, and don’t shy away from asking for help.

Finally, take advantage of local events, workshops, and open mic nights. These gatherings provide the real-world exposure that can lead to unforgettable meeting opportunities with music managers and industry professionals alike. Remember, your network is your net worth.

Your next steps? Polish your music package, refine your pitch, and step confidently into the spotlight. The journey might seem daunting at first, but every email sent, every follow-up, and every connection made is a building block in your rising career.

Case Studies: Real Musicians Who Nailed Their Manager Pitch

Sometimes, hearing a story can be more inspiring than a bullet point list. Consider these real-life examples of musicians who navigated the process and successfully landed music managers:

Case Study 1: The Bedroom Producer Who Became a Viral Sensation

Alex was just another bedroom producer with dreams too big for his tiny apartment. Skeptical managers were once a hurdle until Alex revamped his pitch. Along with a sleek, professional portfolio and links to his enticing social media content, his email showcased his commitment to quality. Within weeks, a renowned music manager reached out, intrigued by the distinct blend of innovative beats and heartfelt lyrics. Today, Alex’s tracks are featured on popular streaming playlists, and he credits his breakthrough to the thoughtful, personalized pitch he took the time to craft.

Case Study 2: The Songwriter with a Unique Story

Bianca, armed with real stories behind every line she wrote (thanks in part to the creative spark from Lyric Assistant), knew that authenticity was her key differentiator. Instead of a generic pitch, she emailed her favorite music manager with a heartfelt note, tying her personal journey to her music. The manager loved the genuine narrative, and Bianca soon found herself invited to perform at exclusive industry showcases. Her journey underscores that your story can be the hook that draws the right kind of attention.

Case Study 3: The Independent Artist Who Mastered Social Media

Chris built his career by mastering the social media scene—engaging with fans, collaborating with influencers, and creating a personal brand that resonated with his audience. When he finally decided to reach out to music managers, his pitch was supported by a vibrant digital portfolio showcasing his online presence. With links to his viral TikTok clips, Instagram stories, and polished tracks available on streaming platforms, the manager was impressed by his multi-dimensional approach to music promotion. Today, Chris enjoys collaborations with top artists and regularly secures spots on influential playlists.

These case studies show that with creativity, authenticity, and a well-prepared pitch, every independent musician has the potential to catch the eye of the right industry professional.

Creating Your Personalized Music Manager Pitch Strategy

Now that you know the components of a successful pitch, it’s time to build your own strategy. Crafting a personalized pitch isn’t a one-size-fits-all approach—it’s a process of self-discovery, strategy, and continuous improvement.

Step 1: Define Your Unique Musical Identity

Begin by asking yourself what sets your music apart. Are you a lyrical genius who blends genres seamlessly? Or maybe you’re a production wizard turning everyday sounds into chart-topping hits? List your strengths and don't hesitate to highlight your distinctive style.

Step 2: Gather Your Materials

Put together your high-quality audio files, bio, press kit, social media links, and any visual elements that reflect your brand. Ensure they are all up-to-date and professionally presented.

Step 3: Curate Your Story

Your pitch should not just be a list of accomplishments—it should tell your story. Share the journey behind your creative process, mention your challenges, your inspirations, and how every track is a piece of your evolving identity.

Step 4: Engage With Industry Insiders

Start building relationships with music managers and other industry professionals by commenting on their work, sharing your creative process on social media, and openly engaging in conversations about the music business.

Step 5: Follow Up and Adapt

After sending out your pitch, give it some time. If you don’t receive a response within a couple of weeks, send a friendly follow-up. Every interaction is a learning opportunity, so be ready to tweak your approach based on feedback or even silence.

Crafting your pitch strategy is a dynamic process. It’s a blend of art and science, trial and error, and most importantly, staying true to who you are as an artist.

FAQs About Sending Music to Music Managers

Here are some frequently asked questions that can help clarify the process of sending your music to music managers:

1. How do I find the right music manager for my style?

Research is key. Use social media, music publications, and networking events to identify managers who specialize in your genre. Look for someone whose track record resonates with your musical style.

2. What should the subject line of my email be?

Keep it clear and engaging—something like “Independent Artist [Your Name]: Unique [Genre] Sound You Can’t Ignore” can pique interest without being too generic.

It’s best to send high-quality streaming links (or links to cloud storage) rather than large attachments. This makes it easier for managers to review your work without downloading massive files.

4. How often should I follow up if I don’t hear back?

A polite follow-up after two weeks is acceptable. If you still get no response, consider it a nod to refining your pitch or waiting until the timing is better.

5. Can I use social media to pitch my music?

Absolutely! Social media platforms are powerful tools for showcasing your work and connecting with music managers through direct messages or by engaging with their content.

6. Do I have to re-send my pitch if I make updates to my music?

If significant improvements have been made or you have a notable achievement to share, a brief update email can help keep you fresh in the manager's mind.

7. What if I’m new to the industry and don’t have a press kit?

No worries! Focus on putting together a neat bio, a couple of high-quality tracks, and links to your social media. As you grow, you can always expand your press kit.


Your Journey to a Successful Music Partnership

Sending your music to music managers is more than a business transaction—it’s a creative adventure and a critical step towards forging a successful partnership. Every email, every carefully curated track, and every piece of creative insight is a brick in the path to your musical destiny.

As you venture into this exciting process, remember to stay authentic, polished, and confident. Embrace your unique sound, harness every tool available (like Lyric Assistant to refine your lyrics), and be open to learning from every interaction. The music industry is competitive, but with a fresh, innovative approach and a dash of humor, you’ll find that the right manager is just an email away.

This guide is your blueprint to not only send your music but also to make a lasting impression that resonates with industry professionals. Each step you take builds your story—a story of passion, perseverance, and groundbreaking creativity. So, gear up, hit send on that perfect pitch, and get ready to welcome all the opportunities that lie ahead!

Your journey to a successful music partnership starts now. Trust in your talent, invest in your craft, and keep pushing the boundaries. The industry is waiting for your unique voice, and your musical future is brighter than ever.

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Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.