A&R and Manager Advice

How to Find Managers for Music

How to Find Managers for Music

Are you an undiscovered musical talent, putting your heart and soul into your music and seeking professional representation? If you nod in agreement, then it's time to find a manager for your music. This article will guide you through the maze of the music industry and offer tips on how to find the manager that aligns with your personal and professional goals. Let's embark on this journey together!

Understanding the Role of a Manager in Music

A manager in the music industry is much like a guiding star. They are the engine that fuels an artist's career in music, propelling them towards their goals. Having a competent manager means having:

- A career strategist.

- A mediator between you and industry professionals.

- A mentor.

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Where to Find Managers for Music

When looking for a manager, don't push too hard. Sure, it requires proactive effort, but remember that a good manager-artist relationship is mutual:

1.

Networking

Attend music conferences, seminars, and shows to meet industry insiders. Make conversations, build relationships. Connections can lead to introductions.

2.

Online Platforms

Websites like LinkedIn, Managers Pro, and Music Jobs can help you find potential managers in your genre.

3.

Band Recommendations

If you have friends in bands with management, you could ask them for recommendations.

Things to Consider When Choosing a Music Manager

When choosing a manager, remember, they're not just your business guide, but your partner. Therefore, consider the following:

-

Experience

Ideally, your manager should have relevant experience in the music industry.

-

Belief in Your Music

Your manager should genuinely believe in your music and your potential as an artist.

-

Professionalism and Contract Terms

Your manager should maintain professionalism in their operations.

How to Find Managers for Music Example:

Imagine an emerging hip-hop artist named Jay. Jay has written heaps of songs but struggles with reaching the right audience. Jay decides he needs a manager.

Jay begins attending local hip-hop shows, networking, and making introductions. Simultaneously, he builds a professional profile on LinkedIn and reaches out to experienced managers. Jay's dedication pays off when he links up with a manager from Managers Pro who has worked with renowned hip-hop artists and who passionately believes in Jay's music.

Finding the right music manager is a journey that can redefine your musical career. Keep the tips shared in this guide in mind and seek out a manager who truly resonates with your music and vision.

Frequently Asked Questions

What qualifications should a good music manager have?

A good music manager should have a solid understanding of the music industry, including knowledge of music rights, contract negotiation, booking, promotions, and marketing. They should also possess strong communication and interpersonal skills, along with a passion for music and dedication to the success of their artists.

How do I find a music manager?

You can find a music manager by networking at music industry events, showcasing your talent in places where industry professionals gather, engaging on social media and music platforms, or asking for referrals from fellow musicians and music industry contacts.

What's the difference between a music manager and an agent?

A music manager is responsible for the overall career development of an artist, whereas an agent typically focuses on booking live performances and appearances. Managers take a more holistic approach, guiding strategic decisions and often playing a role in an artist's personal affairs and brand image.

How much do music managers charge for their services?

Music managers usually charge between 15-20% of the artist's total earnings. However, this percentage can vary based on the manager's level of experience, the services they offer, and the specific arrangement they have with the artist.

Can I manage my music career on my own?

While it's possible to manage your own music career, especially in the early stages, it generally becomes more challenging as your career progresses. A manager can open doors to opportunities and handle the business side of things, allowing you to focus on the creative aspects.

Is it better to hire a local music manager or one from a major music city?

Both have advantages. A local music manager may have a stronger connection and understanding of your local music scene, while a manager from a major music city might have wider industry connections. Ultimately, the decision should be based on who understands your vision and can best serve your career goals.

What should I look for in a manager's contract?

Look for clarity on the duration of the contract, commission rates, scope of work, expectations for both parties, grounds for termination, and any expenses that will be charged back to the artist. Having an entertainment lawyer review the contract before signing is highly advisable.

How do I reach out to potential managers?

Reach out to potential managers with a professional and concise email including a brief introduction, career highlights, links to your music, and any relevant press or achievements. Personalize your communication and express why you feel they're the right fit for you.

Can my friend or family member be my manager?

A friend or family member can be your manager if they possess the necessary industry knowledge, professional skills, and commitment required for the job. It's important to maintain professional boundaries and to ensure that business decisions are made in the best interest of your career.

Do managers work with musicians of all genres?

Some managers specialize in specific genres, while others work across various styles of music. It's essential to find a manager who appreciates your genre and has experience or connections that align with where you want your career to go.

What's the best way to showcase my music to a potential manager?

Create a strong and diverse portfolio that includes your best tracks, live performance recordings, music videos, and any other content that showcases your talent and range. An excellent online presence on platforms like SoundCloud, Bandcamp, YouTube, or Spotify is also crucial.

Should new artists seek out management?

New artists should focus on building a substantial body of work and a following before seeking management, as managers typically look for acts that have already demonstrated some level of commitment and success. However, if presented with a unique opportunity, newer artists should still consider it.

What red flags should I watch out for when seeking a manager?

Red flags may include a lack of clear communication, no proven track record with other artists, overly aggressive promises, requests for upfront payment, or a manager who is not willing to provide references. Always perform due diligence before entering into any agreements.

If I'm a musician just starting out, how can I make myself more attractive to potential managers?

Develop a strong brand identity, create high-quality music, establish a social media presence, play live shows, and build a solid fanbase. Additionally, educate yourself on the music industry so you demonstrate to potential managers that you're serious about your career.

What is the typical duration of a management contract?

A typical management contract duration can range from one to five years, with many managers preferring a longer-term commitment to ensure they have enough time to make a meaningful impact on the artist's career.

Can I negotiate the terms of a management contract?

Absolutely. It's important to discuss and negotiate the terms of a management contract to make sure it aligns with your career goals and expectations. Again, it's advised to have legal representation during these negotiations.

How often should I expect to communicate with my manager?

Communication frequency can vary depending on the stage of your career, current projects, and personal preference. It's important to set clear expectations for communication routines to ensure that you and your manager are in sync and can address issues promptly.

What happens if I'm unhappy with my manager's performance?

If you're unhappy with your manager's performance, the first step is to have an honest conversation to address the issues. If the situation doesn't improve, refer to your contract to see the terms for termination and proceed accordingly, preferably with legal guidance.

Should I have a lawyer review my management contract?

Yes, you should absolutely have an entertainment lawyer who is knowledgeable about the music industry review your management contract to ensure that your rights are protected and that the terms are fair and clear.

Do I still have control over my music once I have a manager?

Yes, you retain control over your music. Good managers will respect your artistic vision and decision-making while offering guidance and support to enhance your career. Ensure that the level of control is outlined in your management contract.

How can I tell if a manager truly believes in my music?

A manager who believes in your music will be genuinely enthusiastic about your work, will invest time and resources into your career development, and will craft a strategic plan that aligns with your goals and showcases their belief in your long-term potential.

Remember, every great song started somewhere, and with Lyric Assistant, you're just a few steps away from composing your masterpiece. Share this article with fellow artists who might find it helpful. Explore our blog for more guidance on your musical journey, brought to you by Lyric Assistant.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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