A&R and Manager Advice

How to Find a Skilled Professional Manager to Guide Your Music Career

How to Find a Skilled Professional Manager to Guide Your Music Career

The search for the perfect partner in your journey to a successful music career - a professional manager, can be daunting. Your manager is likely to become an integral part of your career; thus the importance of a perfect fit cannot be overstated. In this piece, we will take you through a step-by-step guide on, 'How to Find a Skilled Professional Manager to Guide Your Music Career'.

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How to Find a Skilled Professional Manager to Guide Your Music Career Table of Contents

Understanding the Role of a Music Manager

Qualities of a Good Manager

How to Find the Right Manager

Frequently Asked Questions

Understanding the Role of a Music Manager

A music manager plays multiple roles all aimed at promoting and making your musical career as successful as possible. Some of the crucial roles they play include:

  • Overseeing your career growth and development
  • Negotiating contracts and deals
  • Coordinating with publicists, record labels, and booking agents
  • Offering financial and business guidance

Qualities of a Good Manager

Professional managers come with a range of qualities, but key among them include exceptional organizational skills, excellent people skills, vast music industry knowledge, and unwavering confidence in your talent.

Organizational Skills

Managers need to juggle a myriad of responsibilities efficiently.

People Skills

Being in regular contact with fans, industry stakeholders, a manager needs to be approachable and charismatic.

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How to Find the Right Manager

Networking

As in many industries, networking plays an essential role.

Do Your Research

Invest time in finding more about potential managers.

Interview Potential Managers

Before settling for a particular manager, take time to interview him/her.

How to Find a Skilled Professional Manager to Guide Your Music Career Example:

Let's assume you're an emerging pop artist and you're on the hunt for a manager. You could start by visiting industry events, such as music festivals or industry trade shows, to initiate contact with potential managers. You might also want to start following a few potential managers on industry-related blogs, or even on LinkedIn and Twitter. You then note down a few potential candidates and begin your research phase.

Frequently Asked Questions

What is a music manager?

A music manager is a professional who guides the career of artists in the music industry. This person is responsible for strategy, business decisions, negotiations, and networking to help artists grow their careers and achieve their goals. A skilled manager will have a deep understanding of the music business and will be an advocate for their clients' best interests.

Why do I need a music manager?

An effective music manager can be instrumental in navigating the complexities of the industry. They can liaise with record labels, venues, booking agents, and media, negotiate contracts, and help create opportunities that you might not have access to on your own. Overall, they aim to elevate your career to levels that can be difficult to reach independently.

When is the right time to look for a music manager?

It's likely time to seek a music manager when you've established a solid foundation as an artist—such as having recorded music, a growing fanbase, and regular performances—but feel that professional guidance could significantly boost your career progress.

What should I look for in a music manager?

Look for someone with a strong network in the music industry, a proven track record, good communication skills, a deep passion for music, and a clear understanding of your genre and career vision. Honesty, transparency, and respect for your artistic autonomy are also crucial qualities.

How do I find potential music managers?

Utilize your personal networks, attend music industry events, and research online databases or social media for professionals. Referrals from other artists can also be a valuable source for finding seasoned managers.

Can I approach a manager without a direct referral?

Yes, it is possible, though direct referrals can add credibility. If approaching without a referral, ensure that your pitch and promotional materials are professional and highlight your accomplishments and potential.

What sort of questions should I ask a prospective music manager?

Ask about their experience, success stories, industry connections, and their vision for your career. Inquire about how they communicate, their expectations for you, and the financial aspects of your potential partnership. Questions about their current roster and how much attention they can provide you are also essential.

What kind of expectations should I communicate to a prospective manager?

Discuss your career goals, your artistic vision, and what you expect from a manager in terms of communication, effort, and level of involvement in decision-making processes.

Should I look for a manager who specializes in my genre?

Having a manager with expertise in your specific genre can be highly beneficial as they are more likely to have the right connections, understand your market, and have a passion for the music you create.

How can I ensure that a manager's vision aligns with mine?

Have in-depth discussions about your long-term goals and artistic vision. Make sure they understand who you are as an artist, and be clear about where you want your career to go. Consensus on your direction is key to a successful partnership.

What is a fair compensation structure for a music manager?

Music managers typically earn between 15-20% of an artist's gross income. However, terms can vary, so it is crucial to discuss this openly and come to an agreement that feels fair to both parties. Always factor in the scope of their responsibilities and their level of expertise.

How long does it generally take to find the right manager?

Finding the right music manager can take anywhere from a few months to a year or more. The process should not be rushed, as this partnership can be pivotal for your career.

What sort of contract should I have with my music manager?

A formal management contract should clearly outline duties, compensation, term length, and any other expectations or conditions of your work together. It's highly advisable to have a music industry lawyer review any contracts before signing.

Can I manage my career on my own without a manager?

Certainly, many artists start by self-managing. As your career grows, the workload can become challenging to handle alone, and the benefits of a skilled manager become more valuable.

How important is location when choosing a manager?

While it's not always necessary for your manager to live in close proximity, it can be advantageous if they are based in a music industry hub or have strong regional connections relevant to your market.

What happens if my relationship with my manager isn't working out?

Try to address any issues through open communication first. If the partnership is no longer beneficial, refer to your contract for stipulations regarding termination and proceed in a professional manner.

Should I consider a management team or an individual manager?

This depends on the scale and scope of your career. An up-and-coming artist might start with an individual manager, while more established artists could benefit from a management team with diverse skills and resources.

How often should I expect to communicate with my manager?

Establish communication expectations upfront. Some artists speak with their managers daily, while others have weekly check-ins, depending on what’s happening in their careers.

Can a manager help me get a record deal?

Yes, one of a music manager's roles is to facilitate discussions and opportunities with record labels. Their industry connections and negotiation skills can be invaluable in securing a record deal.

What if a manager wants equity in my music or company?

Equity deals can be complex and are not the norm for manager-artist relationships. Be very cautious and consult with a lawyer before agreeing to any arrangements involving equity in your music or any business entity you own.

Is there a professional code of conduct for music managers?

While there is no formal code that applies to all music managers, reputable managers often adhere to general industry standards of ethics and conduct. Research and ask potential managers about their professional affiliations and codes of conduct they follow.

How can I tell if a manager truly believes in my talent?

A manager who believes in your talent will be enthusiastic about your music, will display a vested interest in your career development, and will be willing to make a long-term commitment to help you achieve success.

If you endeavor to make great strides in your music career, picking the right professional manager should be your priority. As you tread on this journey, remember that Lyric Assistant is at your service to help craft the perfect song that will captivate your audience. If you found this guide informative, don't hesitate to share it with others who might find it beneficial, and explore other guides on Lyric Assistant.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.