Have you been taking your musical journey all on your own? Are you ready to elevate your music career, but finding it a challenge to do it on your own? This is where a music manager comes in to help raise your career to new heights. But how do you find a music manager that is a perfect match for your style, ambition and genre? Our guide walks you through the process.
How to Find a Music Manager Table of Contents
Why a Music Manager is Important
Why a Music Manager is Important
To become a successful artist, you not only need skills and talent, but also industry connections, knowledge about marketing, and business strategies. While you can bear the full weight of managing your career as an artist, a music manager can help you focus on your craft as they handle the business side of things. They can also be instrumental in:
- Planning your career path with your long term goals in mind
- Networking with industry professionals
- Organizing gigs and appearances for you
- Negotiating contracts on your behalf
- Discussing endorsements and corporate partnerships
What to Look For in a Music Manager
Just as important as deciding to hire a music manager, it's crucial to know what to look for when making your selection. This ensures that you get the most out of your association. Here are a few things to consider:
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Reputation
Past experience, track record, and client testimonials can be a good indicator of their capability
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Contacts
A strong network in the music industry can open opportunities
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Compatibility
It’s crucial that their vision aligns with yours and they understand your style
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Respect
They should have immense respect for you as an artist and your creative process
Where to Find a Music Manager
Looking for a music manager can seem daunting, but there are several ways through which you can find the right one:
- Music industry networking events
- Online platforms such as LinkedIn, Manager Pro and more
- Through recommendations from other musicians and industry professionals
How to Find a Music Manager Example:
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Consider an example. A young R&B singer wishes to focus more on her music. She uses LinkedIn, finds a reputable music manager, whose vision aligns with hers. After meeting and finalizing the agreement, the manager starts to promote her music, organizes recording sessions with the right people, and negotiates deals on her behalf. Consequently, she gets more time to create music, release content consistently, and have her work reach a wider audience.
As an artist, your primary focus is (and should be) on creating great music. Dealing with the business side of things shouldn’t be your worry. A music manager stands between the crossing intersection of your art and the corporate world.
Frequently Asked Questions
What is a music manager?
A music manager is a professional who guides the professional career of artists in the music industry. Responsibilities can include negotiating contracts and deals, formulating marketing and promotional strategies, and generally advising on all aspects of an artist's professional life.
Why do I need a music manager?
An experienced music manager can be crucial in navigating the complex music industry. They can bring connections, expertise, and direction to an artist's career, helping them to secure opportunities and maximize their potential.
At what point should I start looking for a music manager?
Consider looking for a music manager when you've developed a substantial fanbase, have consistent music releases, and have enough regular industry activity to warrant professional support.
Where can I find a music manager?
Music managers can be found through networking at industry events, through referrals from industry professionals, on social media and professional websites like LinkedIn, or by researching management companies.
What should I look for in a music manager?
Look for someone who shares your vision, has a strong network, understands your genre of music, demonstrates a good track record, and possesses the hustle and commitment to advance your career.
How do I approach a potential music manager?
Approach a potential music manager with a professional and concise email, including your press kit, recent achievements, clear goals, and why you feel they are the right fit for your career.
Is it okay to have more than one music manager?
While it's more common to have a single main manager, some artists have regional or specialty managers for different aspects of their career. However, this must be clearly communicated and structured to avoid conflicts.
How much does a music manager cost?
Music managers typically charge between 15-20% of an artist's earnings. Some may have a retainer fee or work for a flat rate, but percentage-based deals are the industry standard.
Can I negotiate the manager's fees?
Yes, everything is negotiable. However, make sure that both parties are comfortable with the terms to ensure a healthy working relationship.
What should be included in a music management contract?
A music management contract should outline the manager's duties, the duration of the agreement, compensation, grounds for termination, and any other specific expectations or provisions pertinent to the artist-manager relationship.
Should I get a lawyer to review a management contract?
Yes, it's highly recommended to have an entertainment lawyer review any contracts to ensure that your rights are protected and the terms are fair and clearly understood.
Can a music manager guarantee my success?
No, a music manager cannot guarantee success, but their expertise and connections can significantly increase the opportunities for success in your music career.
How do I know if a music manager is reputable?
Research their past and current clients, seek testimonials and references, and look at their accomplishments in the industry. Trustworthy managers will be transparent and happy to provide evidence of their success.
What are the red flags to watch out for when choosing a music manager?
Be cautious of managers who promise guaranteed success, ask for large upfront payments, lack clear communication skills, or don't have a verifiable track record.
How involved should my music manager be?
Your music manager should be involved as much as necessary to advance your career. This varies depending on the stage of your career and personal needs, but regular communication and strategic planning are key aspects of their role.
Can I manage myself until I find the right manager?
Yes, many artists self-manage until they find the right person. This can also be a great way to understand the business side of music, which can be beneficial in the long run.
What if my relationship with my music manager isn't working out?
If the relationship with your music manager isn't productive, it may be time to reassess. Open communication is vital, and if problems persist, consult your contract for the appropriate steps to terminate the agreement.
How do I ensure a good working relationship with my manager?
Clear communication, mutual respect, and a shared vision for your career are essential for a good working relationship. Set regular meetings and updates, and provide honest feedback.
Will a music manager handle my social media?
Some music managers may handle your social media strategy and presence, while others may work with social media specialists to optimize your online footprint.
Is it important for my music manager to be based in a music industry city?
While it is beneficial for a music manager to be based in or have strong connections to industry cities like Los Angeles, Nashville, or New York, it is not essential. In today's digital age, a lot can be achieved remotely.
Can I switch music managers?
Yes, you can switch managers if you find that the relationship is no longer beneficial to your career. Make sure you handle any transition professionally and in accordance with your contract terms.
Do music managers work with independent artists?
Yes, many music managers work with independent artists and can be critical to their growth by accessing resources and opportunities that might not be available to them alone.
Here at Lyric Assistant, we are committed to helping artists turn their passion into a successful career. So, go ahead, share this article with your fellow artists, and explore our other guides on enhancing your music career!
