A&R and Manager Advice

How to Find a Manager for Music Artist

How to Find a Manager for Music Artist

Navigating the music industry can be a complex process for budding artists. Without the right guidance, it can be hard to seize opportunities, make connections, and advance your career. Finding the perfect manager for a music artist often tends to feel like looking for a needle in a haystack! The right manager can act as a driver who can steer your career in the right direction. So, how do you find a manager for your musical journey? We unravel the steps for you to find your perfect aid in this daunting search.

Understand the Role of a Manager

Before setting out on your quest, it's important to have a clear understanding of what you're looking for. A good manager can:

  • Offer strategic advice
  • Negotiate contracts
  • Help you make industry connections
  • Help plan and manage your career growth

The Qualities to Look for

For a manager to be effective, they should possess certain qualities, including:

  • Interpersonal skills: A manager needs to be able to create and maintain relationships with important people in the industry.
  • Negotiation skills: They must know how to negotiate deals that favor the artist.
  • Good judgement: Managers need to make decisions that are in the best interests of artists' careers.
  • Understanding of the industry: They should have deep knowledge about the music business's ins and outs.

Steps to Find a Manager

  1. Establish Your Brand: Before attracting a manager, incorporate a clear image of who you are as an artist, and what message you convey.
  2. Networking: Attend industry events, engage with social media platforms, or join online music communities to develop valuable relationships.
  3. Do Your Research: Look at the artists you admire that are similar to you. Who are their managers? Could they be a good fit for you?
  4. Approach Prospective Managers: Before you approach potential managers, make sure you have some physical or digital demos of your work.

How to Find a Manager for Music Artist Example:

Imagine you are an aspiring country musician, with your music inspired by artists like Dolly Parton. Your first task would be to develop your brand around this genre - your lyrical themes, your style, your image, all should resonate with your country music roots. Now, start networking, both online and offline, maybe start by attending a local country music festival. While networking, you discover that your favorite country artist's manager has a reputation for fostering new talent. Equipped with a demo of your best work, you approach and impress them, ultimately leading to them becoming your manager.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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Frequently Asked Questions

What qualities should I look for in a music manager?

A good music manager should possess a deep understanding of the music industry, excellent communication and networking skills, financial acumen, and a strong commitment to promoting the artist's career. They should also share your vision and have a strategy for how to achieve your goals.

How do I know if a manager is reputable?

Reputability in a manager can often be determined by their track record, including previous success with other artists, reputation within the industry, testimonials or references from credible sources, and their level of professionalism.

Where can I find a manager for my music career?

You can find a music manager through industry networking events, social media, music conferences, referrals from other musicians or music industry professionals, or by researching management companies online.

When should I start looking for a manager?

You should start looking for a manager when you have a solid body of work, clear goals for your music career, and preferably some level of demand for your music that necessitates professional help to manage.

Can I manage my music career on my own?

While it is possible to manage your own career, especially in the beginning stages, a professional manager can provide valuable expertise, connections, and time management as your career grows and demands increase.

Is it better to sign with an individual manager or a management company?

It depends on your needs and career level. An individual manager may offer more personalized attention, while a management company might have more resources and a broader network. Assess the pros and cons of each depending on your career stage and goals.

Should I enter into a long-term contract with a manager?

Long-term contracts can be beneficial for stability, but they may also limit flexibility. It is important to negotiate terms that allow for career growth with the option to reassess the partnership as your career evolves.

What percentage of my earnings should I expect to pay a manager?

Typically, a music manager will take between 10% and 20% of an artist's earnings. The exact percentage can be negotiated and should be clearly outlined in your management contract.

How can I vet potential managers?

Vet potential managers by researching their past work, speaking with current or former clients, evaluating their knowledge of your music genre, and understanding their strategy for your career. Always trust your instincts and seek legal advice before signing any contracts.

Do I need to live in a music industry city to find a good manager?

While living in a music industry city can be advantageous, it is not a necessity. Many managers work remotely and are willing to collaborate with talent outside of major music hubs.

What are the red flags I should watch out for when selecting a manager?

Red flags include lack of transparent communication, no proven track record, requests for upfront payment without services rendered, and contracts that don't offer protections for the artist. Always be cautious of those who promise overnight success.

How do I approach a manager I'm interested in working with?

Approach a manager with a professional and concise email or message that includes your artist bio, links to your music, any press materials, and clear reasons why you believe they would be the right fit for you.

What is the typical duration of a management contract?

The duration of a management contract can vary, but typically ranges from 1 to 5 years. Ensure the contract includes clauses that allow for termination under specific circumstances.

Can I switch managers if I'm not satisfied with the relationship?

Yes, you can switch managers if the relationship is not working out. However, be mindful of the terms and conditions laid out in your contract to avoid legal complications.

What responsibilities does a manager typically take on?

A manager typically handles business negotiations, booking shows, planning tours, marketing and promotions, providing career guidance, and often acts as an intermediary between the artist and other industry professionals.

How should I prepare for meetings with potential managers?

Before meeting with potential managers, prepare by outlining your career objectives, gathering data on your fanbase and existing presence in the market, your musical achievements, and have questions ready about their approach and how they can help you.

Will a manager help me get a record deal?

A good manager can help position you for a record deal by polishing your image, building your fanbase, and leveraging their industry relationships. However, no manager can guarantee a record deal.

How involved should a manager be in creative decisions?

Manager involvement in creative decisions varies by individual relationships. Some artists prefer managers who provide input, while others may want to retain full creative control. This should be discussed and agreed upon early in the relationship.

What if I can't afford a manager?

If you can't afford a manager, focus on building your career independently until you can attract a manager who is willing to work with you based on the potential they see in your career and earnings.

Should I look for a manager with experience in my specific genre of music?

While not a necessity, having a manager with experience in your specific genre can be advantageous as they may better understand the market and have relevant industry connections.

How do I know when I'm ready for a manager?

You're likely ready for a manager when you can no longer handle the administrative and promotional workload alone, there's a growing demand for your music, or when professional opportunities are expanding beyond your current capabilities.

Finding the perfect manager begins with understanding what you need, knowing where to look, and effectively showcasing your talent. It is a journey, but when you find the right manager, it can propel your music career to new heights. If you have found this article helpful, share it with others setting out on a similar journey. Don't forget to check out our other guides on Lyric Assistant to keep discovering more invaluable insights into the music industry.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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