A&R and Manager Advice

How to Find a Manager for Music

How to Find a Manager for Music

The music industry can be a challenging and complex landscape to navigate, but with the right assistance, it can become a journey of rewarding adventures. One of the key figures that could add value to your musical journey is a manager. The next few minutes of reading will equip you how to find the right manager for your music.

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Understanding the Role of a Music Manager

A music manager is vital in guiding career decisions and providing professional advice, as well as making connections in the industry. Just like a personal assistant, they are there to do the heavy lifting when it comes to business deals and promotions, allowing you to focus on what really matters - creating music. Understanding the role of a music manager is crucial in establishing a good working relationship.

Recognizing When You Need a Manager

  • You've got too much on your plate: When tasks become overwhelming and you need to focus more on your craft, it might be a good time to consider hiring a manager.
  • You want to step up your game: If you've plateaued in your music career and you need someone to help advance it to the next level, a manager can offer the connections and expertise you need.

Where to Find Music Managers

The best place to find music managers is through networking. Attend industry events, talk to other artists, or use social media platforms to identify potential managers. Music industry directories and professional websites can also be a good source of potential contacts.

Choosing the Right Manager

This boils down to compatibility, trust, and shared visions. Your manager should understand your music, your style, and your career objectives. Consider their track record, connections, and passion for your style of music. Choose someone who you trust and can effectively communicate with because you will be working closely together in the foreseeable future.

Negotiating a Contract

Once you've found a potential manager, ensure all agreements are put in writing to protect both parties' interests. The contract should clarify their roles and responsibilities, your expectations, payment terms, length of the agreement, and terms of exit among other things. It would be wise to have a lawyer review the document before signing.

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How to Find a Manager for Music Example:

Let's take a pop artist, Bella. Bella had been in the industry for several years and felt stuck in a stagnant state with her career. She decided to hire a manager. She attended industry events such as open mics and music festivals where she networked with other music artists and industry professionals. She found a potential manager, Aaron, whose clients had similar music genres to her. Bella and Aaron had several meetings where they discussed their visions and expectations. Bella felt comfortable with Aaron's management style and they had shared interests and visions. They discussed contracts and Bella had her lawyer review the terms before she decided to sign.

Frequently Asked Questions

What is a music manager?

A music manager is a professional who guides the professional career of artists in the music industry. The manager's role is to oversee the day-to-day business affairs of an artist, advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career.

Why do I need a music manager?

Artists need music managers to handle the business aspects of their career, allowing them to focus on creating and performing music. Managers have connections and industry knowledge that can help open doors for artists and provide opportunities they might not access on their own.

When should an artist start looking for a manager?

An artist should consider looking for a manager when they have developed their talent to a point where there is professional interest or they're finding that the business side of their career is taking too much time away from their creative work.

Where can I find a music manager?

Music managers can be found through networking in the industry, attending music conferences, joining music-related groups on social media, getting referrals from other musicians or industry professionals, or by researching and contacting management firms directly.

How do I approach a potential music manager?

Approach a potential music manager professionally with a concise pitch. Have an electronic press kit (EPK) ready and be prepared to discuss your career goals, achievements, and what you’re looking for in a management partnership.

What should I include in my pitch to a potential manager?

Your pitch to a potential manager should include a compelling description of your music and brand, your achievements, links to your music, live performance videos, press coverage, and any statistics that show your current fan base and growth potential.

What qualities should I look for in a music manager?

You should look for a music manager with a strong network, solid reputation, good communication skills, understanding of the music industry, and passion for your music. They should be business-savvy and have a proven track record of success with other artists.

Should I sign a contract with my music manager?

Yes, it is essential to have a formal contract in place with your music manager to clearly define roles, responsibilities, expectations, compensation, and other important aspects of your working relationship.

What kind of contracts are there with music managers?

There are various types of contracts with music managers, ranging from handshake agreements to short-term project agreements, or long-term contracts. The specific terms and length of the contract can vary widely depending on the arrangement you agree upon.

How is a music manager compensated?

Music managers are typically compensated with a percentage of the artist's earnings, usually in the range of 15-20%. The exact percentage can depend on the negotiated contract and the services provided by the manager.

Can I negotiate the terms with my music manager?

Yes, all terms with your music manager should be negotiated to ensure both parties are in agreement. This includes their compensation, the length of the contract, specific duties, and any other contractual details.

Is it necessary for a manager to like the artist's music?

While it's not absolutely necessary, it is highly beneficial for a manager to like and be passionate about the artist's music. This often translates into a more genuine and enthusiastic effort in promoting the artist's career.

How long does a typical artist-manager relationship last?

The duration of an artist-manager relationship varies but can last from just a few months to many years. It's based on the terms of the contract and the success of the partnership. Some relationships end early due to various reasons, while others may persist throughout the entirety of an artist's career.

Can I manage my music career on my own?

Yes, some artists choose to manage their own careers, especially in the early stages. However, the added workload of managing the business aspects can become overwhelming, and having a manager can help you grow your career more effectively.

What should I do if a managerial relationship isn't working out?

If a managerial relationship isn't working out, it's important to address the issues directly with your manager. If the problems can't be resolved, you may need to refer to the terms of your contract regarding termination and move on to seek new management.

What's the difference between a music manager and an agent?

A music manager tends to have a broader role that includes career guidance and managing day-to-day affairs, whereas an agent mainly focuses on booking live performances and appearances. Both are important but serve different functions within an artist's career.

Can a music manager help me get a record deal?

Yes, a good music manager can use their industry contacts and negotiating skills to help you secure a record deal, though it also depends on your readiness and market demand for your music.

How can I tell if a manager is reputable?

Research their track record, seek references, and look for direct feedback from current or past clients. Checking online reviews, social media, and professional profiles can also provide insights into a manager's reputation.

Do I need a lawyer when signing a management contract?

Yes, it is advisable to have a lawyer review any management contract before signing. A lawyer can ensure that your interests are protected and explain any legal terms or obligations.

What happens if my music manager breaches our contract?

If your music manager breaches your contract, you should consult with your attorney to discuss potential legal action or to seek an amicable resolution. The consequences and next steps should be outlined in the terms of your contract.

How can social media help me find a music manager?

Social media can help you find a music manager by allowing you to showcase your talent, build a following, and connect with industry professionals. Managers often look for artists with a strong online presence and engaged fan base.

So, there you have it. From understanding the role of a music manager to scouting for the perfect fit, and finally ensuring that everything is clearly spelled out in a contractual agreement, are the steps you need to take when finding a manager for your music. Share this valuable information with your fellow artists. Explore more guides on Lyric Assistant to ease your path in the music industry.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.