In the fascinating world of music, talent can take you a long way, but guidance can take you farther. An artist’s manager plays a crucial role in navigating the choppy waters of the music industry and guiding an artist to success. But how do you find a good manager for music? This comprehensive guide divulges critical pointers to help you land a manager that aligns with your musical aspirations.
How to Find a Good Manager for Music Table of Contents
The Importance of a Good Music Manager
A skilled manager offers a wide range of services that can make or break an artist's career. These include business management, promotion, contract negotiations, and managing fan engagement. Choose a manager who comprehensively understands these aspects and can robustly advocate for your success.
Experience in the Music Industry
A competent manager needs to have experience in the music industry. They should know the basics of music promotion, distribution, record deals, bookings, and should have a wide network of contacts to leverage.
Professionalism
Professionalism is key in any industry, and the music industry is no exception. A good manager should have a professional demeanor, excellent communication skills, and a solid work ethic.
Alignment with Your Artist Vision
An impressive resume means nothing if a manager doesn't understand or believe in your artistic vision. Your manager should be your biggest fan and should understand your music, your art, and your career goals intimately.
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Steps to Find a Good Manager
- Research: Look for managers that have represented artists you admire or share a similar music style with. Check their track records, testimonials, and work style.
- Networking: Attend industry events, use social media, join music forums and chat groups to meet potential managers.
- Interview: Once you've shortlisted your choice of managers, interview them. This will give a sense of their management style, approach to your music, and vision alignment.
How to Find a Good Manager for Music Example:
Relate this to an emerging indie-rock artist looking for a manager. After relentless research and networking, she narrows down her choices to three potential managers. One has industry experience but fails to understand her sonic vision, the second one completely grasps her music style but lacks professionalism, while the third one has an impressive track record with indie artists, professionalism and understands her vision. Through an interview, our artist realizes that the third manager demonstrates a perfect alignment with her career goals, making her the ideal choice.
Frequently Asked Questions
What qualities should I look for in a good music manager?
A good music manager should be well-connected, have a deep understanding of the music industry, possess strong communication and negotiation skills, be highly organized, and above all, be passionate about your music and career. Look for someone with a track record of success who shares your artistic vision and can act as your advocate.
How do I find a music manager?
To find a music manager, start by networking within the industry, attending music events, and asking for referrals from fellow musicians or industry contacts. Utilizing social media and online platforms dedicated to music professionals, such as LinkedIn or music-specific networks, can also be effective.
Should my manager have experience in my specific genre of music?
While it's not strictly necessary, it is highly beneficial for your manager to have experience in your genre of music. They'll have a better understanding of your target audience, relevant contacts, and the peculiarities of your genre's market.
Do I need a manager if I'm just starting out in my music career?
Emerging artists may not need a manager immediately but should consider finding one once their career starts to gain traction and the day-to-day demands become too much to handle alone. A manager can help you make strategic decisions and grow your career more effectively.
What is the typical manager commission rate in the music industry?
The typical management commission rate in the music industry ranges from 15% to 20% of the artist's gross income. This percentage may vary based on the manager's experience, the level of the artist, and the specific arrangement agreed upon between the artist and the manager.
Can my friend or family member be my manager?
While it's possible for a friend or family member to act as your manager, it's crucial that they have a good understanding of the music business and the requisite skills to manage your career effectively. Professional experience is strongly recommended for the role of a music manager.
How long should a management contract last?
A typical management contract lasts between one and three years. However, this can vary based on mutual agreement. It's important that the duration of the contract feels comfortable for both the artist and the manager and includes the possibility for reevaluation and renewal.
What should I expect from a good music manager?
A good music manager should actively work to promote your music, book gigs, negotiate contracts, network with industry professionals, and provide guidance on career decisions. They should also be a supportive partner who helps manage your public image and branding.
How do I approach a potential manager about representing me?
Approach a potential manager professionally with a well-prepared pitch. This should include a press kit containing your music, biography, recent achievements, press coverage, and any other relevant information that showcases your talent and potential.
What red flags should I watch out for when choosing a manager?
Beware of managers who make unrealistic promises, lack proper music industry contacts, ask for money upfront, are not transparent with financial dealings, or have a reputation for being untrustive. Always conduct thorough research and potentially seek references before entering into a management agreement.
Should I have a lawyer review my management contract?
Yes, it is highly advisable to have an entertainment lawyer review any management contracts before you sign them. An experienced lawyer can help you understand the terms of the agreement and ensure that your interests are protected.
What happens if things don't work out with my manager?
If things don't work out with your manager, you can part ways, typically under the terms set out in your contract. It's essential to handle the split professionally and to ensure that all outstanding business matters are settled in accordance with your agreement.
How much control should a manager have over my music and image?
A manager should provide guidance and advice on your music and image, but ultimately, the degree of control is up to you and should be clearly outlined in your management contract. The final decision-making authority regarding your artistic direction should remain with you, the artist.
Can an independent artist benefit from having a manager?
Absolutely. Independent artists can greatly benefit from having a manager to handle the business side of their career, which allows them to focus on creating music and developing their artistry.
How do I know if a potential manager is well-connected?
One indicator of a well-connected manager is a strong network in the industry, evidenced by their work history, current and past clients, and partnerships. You might also ask for references or testimonials and observe their presence at industry events.
Is it okay to negotiate terms within a management contract?
Yes, it is common practice to negotiate the terms within a management contract. Both parties should feel comfortable with the terms of the agreement before signing. A manager who is unwilling to negotiate may not be the right fit.
Can a manager help me get a record deal?
A skilled manager with the right connections can be instrumental in helping you secure a record deal by leveraging their contacts, pitching your music to labels, and showcasing your work to industry professionals.
What role does a manager play in an artist's touring and live performances?
A manager plays a critical role in touring and live performances, including booking shows, negotiating performance contracts, coordinating logistics, managing finances, and ensuring that events run smoothly.
How often should I expect to communicate with my manager?
Communication frequency will depend on your specific needs and the level of activity in your career. However, regular communication is key to a good working relationship. You should expect to have frequent check-ins and updates with your manager.
Can I change managers if my career direction changes?
Yes, if your career takes a new direction and your current manager is no longer a good fit, you can look for a new manager whose expertise aligns with your evolving needs. Just remember to address the change in accordance with the terms outlined in your management contract.
Taking the time to find the right manager can make all the difference in a rising music career, so do due diligence, be patient, and select wisely. At Lyric Assistant, we're committed to empowering aspiring artists like you with the right resources and tools to enhance your music career. Feel free to explore more insightful articles and unleash your musical potential. Don’t forget to share this guide on how to find a good manager for music on your social platforms!
