A&R and Manager Advice

How Much Percentage Do Music Managers Get

How Much Percentage Do Music Managers Get

Musicians often find themselves asking, "What percentage of my earnings does a music manager get?" The answer is not as straightforward as one might think. It's an important query and understanding it is crucial, whether you are an artist just starting out or a seasoned artist reassessing their current management agreement.

The Basics: What A Music Manager Does

Music managers play a critical role in shaping an artist's career. They help artists make important decisions, assist with contract negotiations, and act as the liaison between the artist and the record labels or other entities in the music industry.

Securing Opportunities

Music managers secure opportunities for artists. These opportunities range from performance gigs, recording sessions, and interviews, to brand collaborations, partnerships, and tours.

Advising Artists

Music managers also offer advice and provide strategic planning in relation to career development.

Understanding the percentage a Music Manager gets

In the music industry, the percentage a music manager gets is negotiable and varies widely. While the typical range is between 10% to 25%, there are no standard rates. This largely depends on the manager’s expertise, the artist’s standing in their career and the value the manager brings.

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Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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Factors Influencing the Percentage

There are several factors to consider when determining a music manager's cut:

  • The artist's career stage: New artists may have lower rates compared to established ones.
  • The manager's expertise and connections: A manager with industry connections might justify a higher rate.
  • The manager's responsibilities: If a manager has more roles or responsibilities, they might charge more.
  • Type of income: Different types of income (i.e., performance earnings, merchandise sales, etc.) might have different percentage rates.

How Much Percentage Do Music Managers Get Example:

An Example Contract

Imagine an artist, called "Artist A," whose career is beginning to take off. A veteran music manager recommends taking a 20% commission based on gross income, given they leverage industry connections to secure lucrative deals and contracts for the artist. In this case, if Artist A earns $50,000 from various music activities in a year, then the music manager receives $10,000.

Frequently Asked Questions

What is a music manager, and what do they do?

A music manager is a professional who guides the professional career of artists in the music industry. Their duties include negotiating contracts and deals, booking events, managing schedules, advising on career decisions, and helping to promote the artist's work. They are pivotal to the success of musicians and bands.

How much percentage do music managers typically take?

Music managers typically take between 15% to 20% of an artist's gross income. However, this percentage can vary depending on the agreement, the manager's expertise, and the level of the artist's career.

Are music manager fees negotiable?

Yes, management fees are often negotiable. The terms of payment can depend on various factors, like the manager’s experience, the artist’s current standing in their career, and the specific workload agreed upon.

Does a manager get a cut from all of an artist's income sources?

Typically, a manager gets a percentage of all revenue streams. This includes album sales, live performances, merchandising, and any other income generated from the artist's career. However, exclusions can be negotiated in the contract.

What happens if an artist doesn't earn enough—is the manager still paid?

Managers are generally paid on a commission basis, meaning they earn a percentage of what the artist makes. If an artist doesn't earn much, the manager earns less. In certain cases, managers might work for a retainer or flat fee, providing financial stability regardless of an artist's earnings.

Can a music manager get more than 20%?

It's uncommon, but not impossible, for a music manager to get more than 20% if the parties agree to such terms. Situation-specific factors or the provision of exceptional service could result in a higher take.

Is it advisable for emerging artists to have a manager?

For emerging artists, having a manager can help navigate the industry and provide opportunities. However, they must assess whether they can afford management costs and determine if a manager's network and skills are worth the investment.

Do established artists pay less management percentage?

Not necessarily. While an established artist may have more leverage in negotiations, the percentage often reflects the manager's role and contribution to the artist's continued success.

What should be included in a music management contract?

A music management contract should specify the duration of the agreement, the manager's percentage, the responsibilities of both the manager and the artist, income sources included, provisions for termination, and any other special conditions relevant to the partnership.

Is it common for artists to change managers?

Yes, it's not uncommon for artists to change managers during their career. Changes in management can occur due to shifts in creative direction, differing career goals, or if the artist feels they could be better represented elsewhere.

How long does a typical music management agreement last?

A typical music management agreement can last anywhere from one to five years, with options for renewal. The actual duration is often a point of negotiation between the artist and manager.

How are music manager percentages calculated?

The percentages are calculated based on the gross income the artist earns from their music career. The manager's cut is deducted from this amount before any other expenses are paid out.

Do managers help with personal expenses for artists?

Managers typically do not cover personal expenses for artists. However, in some arrangements, they might provide financial support or advancement against future earnings, which is expected to be repaid.

What is the difference between a music manager and an agent?

A music manager oversees the artist's career and is involved in the day-to-day business and creative decisions. An agent, on the other hand, is primarily responsible for booking live performances and appearances. They do not usually have as broad a role as a manager and often earn a separate commission for their services.

Can artists have multiple managers?

Yes, artists can have multiple managers, with each one focusing on different aspects of their career, such as one for touring and another for recording and album releases. However, this setup requires clear communication and organization to avoid conflicts of interest.

What happens if an artist wants to terminate a management contract early?

If an artist wants to terminate a management contract early, they would need to follow the provisions laid out in the contract for termination. This could involve paying out the remainder of the contract, coming to a mutual agreement to part ways, or other conditions specific to the agreement.

Do music managers work with independent artists?

Yes, music managers often work with independent artists. They can provide invaluable support to help navigate the music industry, develop a career strategy, and potentially secure record deals or other opportunities.

Are there any standard protections for artists in management contracts?

There should be standard protections in any contract, such as confidentiality clauses and clear terms for dispute resolution. Artists are encouraged to have entertainment lawyers review contracts before signing to ensure their interests are adequately protected.

How do managers get paid when the artist is on a label?

When an artist is signed with a label, the manager still gets paid their percentage from the artist's earnings, which may now include advances, record sales, and other income generated through the label deal.

Can a music manager work for a flat fee instead of a commission?

Yes, some music managers may work for a flat fee, but it is less common. This arrangement is typically used in scenarios where the artist prefers a predictable expense for budgeting, or in development deals where commission-based income is not yet viable.

What role do music managers play in an artist's branding and marketing?

Music managers play a significant role in an artist's branding and marketing, sometimes even orchestrating entire campaigns. They work with the artist to develop a strong brand identity, make strategic marketing decisions, and often have a hand in social media and public relations activities.

Remember that a music manager helps forge your path to successful stardom, so finding the one that suits your needs is vital. The percentage they get is just one piece of the puzzle you need to consider. Continue to explore our guides at Lyric Assistant to unravel more about the music industry. If you find our content useful, don't forget to share it with your fellow artists.

Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Handbook

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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