A&R and Manager Advice

How Can I Find a Manager for My Music

How Can I Find a Manager for My Music

It takes so much more than just talent to succeed in the music industry. For musicians, having the right support system and the guidance of a great manager can play a significant role in navigating the complexities of this industry. This article explores how one can find a good manager for their music.

Understanding the Role of a Manager

It's important to comprehend the significance of a manager before you set out to find one. A manager guides your career, connects you to important industry personnel, and helps you make strategic decisions.

When is the Right Time to Get a Manager?

Getting a manager too early or too late can have ramifications. Artist managers often opt for established acts, so it may be crucial to demonstrate your talent and potential.

Identifying the Right Manager

Not all managers are created equally. Good managers have experience, strong networks and align with your vision.

Contacting Potential Managers

Make sure your approach is professional, outlining your goals and why you believe they would be a good fit.

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Contractual Agreements

Ensure you thoroughly understand any contract's terms, and possibly seek a lawyer's advice before signing.

How Can I Find a Manager for My Music Example:

Imagine you're an up-and-coming pop artist who writes their own songs, like Billie Eilish in her early days. You'd likely need a manager who understands the pop industry's dynamics, can help shape your image and has contacts within the pop music scene.

You could start by attending networking events in your local area or online, connect with established artists and ask for manager recommendations. Send a professional well-crafted email to potential managers, sharing your music and explicitly stating why you believe they could help you in your journey. If they are interested, they might invite you to meet and discuss more.

Frequently Asked Questions

What qualifications should I look for in a music manager?

A music manager should have strong industry connections, good communication skills, experience in artist promotion, negotiation skills, and a track record of success with other artists. It's also important that they understand your musical genre and share your vision for your career.

Where can I find music managers looking for new clients?

Music managers can often be found at music conferences, industry events, and through networking on social media platforms like LinkedIn. Additionally, you can look for management companies or individuals who represent artists with similar music styles to yours.

Is it better to work with an individual manager or a management company?

Both options have their advantages. An individual manager might provide more personalized attention, whereas a management company might have more resources and a larger network. Evaluate your specific needs and career goals when deciding which is best for you.

How do I approach a potential manager?

Initiate contact professionally with a concise message that introduces yourself and your music. Include links to your work, press materials, and make a clear proposition. It's important to communicate what you can bring to the table and to ask if they would be open to a discussion about potential management.

Should I have a portfolio ready when contacting a potential manager?

Yes, having a portfolio with your best work, press clippings, a biography, and any other relevant materials is crucial. It helps you appear professional and gives the manager a quick understanding of your music and brand.

Can I find a manager if I'm just starting out and don't have a large following?

Yes, while having a following can help, managers often look for artists with potential. If you have a strong musical talent and a clear vision for your career, a manager may believe in your potential and choose to work with you.

What monetary compensation does a music manager typically expect?

Music managers generally earn between 15-20% of an artist's earnings. However, these rates can vary based on the manager’s experience, the level of work required, and the specifics of your agreement.

How can I tell if a manager is reputable?

Research their professional history, look for testimonials or references from other artists, and review any online presence or reviews. Ask for case studies or examples of past successes. Transparency and a good reputation in the industry are key indicators of a reputable manager.

What are red flags to watch out for when selecting a manager?

Be cautious of managers who are evasive about their past work, who ask for money upfront, make unrealistic promises, or lack clear communication. Also, a manager who isn't interested in your long-term development should be considered a red flag.

Is it advisable to enter into a long-term contract with a new manager?

Exercise caution with long-term contracts when first working with a new manager. It might be wiser to agree on a trial period or a contract with a shorter duration to ensure that the relationship and business arrangement meet both your expectations.

Can I negotiate the terms of a management contract?

Yes, all terms of a management contract are negotiable. It's important to discuss and agree on expectations, responsibilities, earnings splits, duration of the contract, and exit clauses before signing. Legal counsel should be sought for contract review.

What should I do if a manager wants to change my image or sound?

It's crucial to have a frank discussion about your artistic integrity and the reasons behind suggested changes. If the changes align with your vision and brand, they may be worth considering. If not, it’s important to convey your concerns and potentially reconsider the partnership.

Is it normal for managers to have contacts with record labels?

Yes, established music managers often have contacts with record labels. Their network can be beneficial for getting your music heard by industry professionals and negotiating record deals.

How can I assess whether a potential manager aligns with my career goals?

Discuss your short-term and long-term career goals with any potential manager and see how they respond to your ambitions. They should be able to articulate a clear and actionable plan that aligns with your goals and demonstrates enthusiasm for your project.

What if a manager is interested in my music but wants a percentage of publishing rights?

Granting a manager a percentage of your publishing rights is not standard and should be approached cautiously. Such terms should be analyzed and negotiated carefully, preferably with legal advice to ensure your best interests are protected.

Should the manager have sole decision-making power?

No, while a manager will make many decisions on your behalf, it’s important that you have final say on all creative and business aspects of your career. The manager is there to advise and handle day-to-day operations—but with your consent and consultation.

What's the difference between a music manager and an agent?

A music manager handles the day-to-day management of your music career, whereas an agent focuses primarily on booking live performances and tours. Both roles are important but they tackle different aspects of an artist's career.

How can I ensure the manager will give adequate attention to my career?

Discuss expectations for communication and updates. It's also beneficial to know how many other clients the manager has to understand their workload. Observing their responsiveness and engagement during initial interactions can be indicative of future attentiveness.

Can I change managers if I am unhappy with their service?

Yes, but the process will depend on the terms of your contract. It's vital to have an exit strategy in your management contract so that you can sever the relationship professionally if the need arises.

Should I trust a manager who promises to make me famous?

Be cautious around promises of fame. Success in the music industry is never guaranteed, and such promises might be unrealistic. Trust should be built on transparent communication, realistic goals, and clearly defined strategies for growth.

Is it ever too late to find a music manager?

It's never too late to find a manager if you feel you need one to advance your career. Managers look for talent and potential regardless of the stage of your career. However, the effectiveness of a manager may vary depending on where you are in your career journey.

Finding the perfect manager can significantly impact the trajectory of your music career. With the right guide, you'll have the support you need to navigate the complex music industry and make strategic career decisions. Share this article with other budding musicians and explore more guides on Lyric Assistant to help craft your path.

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.

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