A&R and Manager Advice

Hip Hop Managers Looking for Artist

Hip Hop Managers Looking for Artist

Ever wondered what magic happens behind the scenes when hip hop managers are on the hunt for the next big artist? Picture a world where creativity merges with strategy, where soulful bars meet savvy business moves, and where a clever lyric can be the golden ticket to a record deal. Welcome to the wild, playful, yet inspiring realm of hip hop artist management—where managers scour the urban soundscape in search of fresh talent ready to break out and change the game. Whether you're a bedroom rapper, a slick beat-maker, or just someone with dreams of ruling the music charts, this guide is your backstage pass to understanding how hip hop managers spot raw potential and what you can do to make sure you're the one they call.

Looking to write your next song? Transform your creative ideas into songs that people will love, and skyrocket your music career with Lyric Assistant. The perfect songwriting assistant. Find out more →

Quick Links to Useful Sections

View Full Table of Contents

The Dynamic Role of Hip Hop Managers in the Music Scene

Hip hop managers are the unsung heroes in the music industry, the masterminds behind turning a spark of talent into a blazing career. They’re not just business people; they’re creative catalysts who know how to navigate the ever-evolving world of hip hop. Think of them as part talent scout, part mentor, and part strategist. They’re on a constant quest, scanning the underground scene—from local cyphers to viral YouTube battles—for that unique sound that can revolutionize the genre.

In today’s digital age, the hunt isn’t confined to smoky clubs or surprise pop-ups at open mic nights. Hip hop managers utilize social media, streaming platforms, and even data analytics to pinpoint promising artists who not only have skills but also a story to tell and the ambition to reach new heights. With a finger always on the pulse of urban trends, they understand that success isn't just about flashy rhymes—it’s about authenticity, cultural relevance, and a measurable connection with the audience.

More than ever, these professionals are looking for artists who exhibit entrepreneurial spirit, adaptability, and a willingness to experiment. It’s no longer enough to simply spit bars; you must also be a brand in yourself, carving out a niche that resonates in an oversaturated market. And if you’re already using tools like Lyric Assistant to polish your lyrical prowess, you’re already ahead of the curve.

The role of a hip hop manager is as much about building relationships and networking as it is about refining artistic talent. They are the bridge between creative vision and commercial success—coaching you on performance techniques, guiding your social media strategy, connecting you with producers and promoters, and even advising on everything from fashion to fan engagement. In a nutshell, if you're looking to transform raw talent into a full-blown music career, a savvy manager is your secret weapon.

Write Lyrics Like a Professional Songwriter

The ultimate songwriting tool that takes your creative vision to the next level! With just a few clicks, you can unleash your inner songwriter and craft a hit that's uniquely yours. Your song. You own it.

Example: Pop, Rock, Rap, Electronic, R&B, K-Pop, Drill...
Example: Happy, sad, inspirational, romantic, gritty...
Example: Love, loss, overcoming adversity, party, faith, personal growth, reflection...
Example: Kendrick Lamar, Drake, Grimes, Beyonce, Billie Eillish, Pink Floyd, BTS ...
A bridge is used to provide a new perspective or shift in your song's mood

What Exactly Are Hip Hop Managers Looking For?

Let’s get real: in a field bursting with talent and sound-bite moments, hip hop managers have a checklist of qualities that can make or break an artist’s chance at success. So, what do they want? Here’s a peek behind the curtain at the secret sauce:

1. Originality and Authenticity

Originality is the heartbeat of hip hop. Managers are drawn to artists who bring something fresh to the table—be it a novel flow, a unique perspective, or a distinctive fashion sense that challenges the status quo. They want to see that you’re not just emulating the latest trends but creating your own. Authenticity resonates with audiences; it's the kind of quality that turns casual listeners into die-hard fans.

2. Lyrical Prowess and Storytelling

In the age of gone-viral memes and TikTok loops, genuine lyrical skill can be a game changer. Hip hop is rooted in storytelling—depicting struggles, triumphs, and the everyday experiences of life. Managers are eager to discover artists who craft lyrics that are not only catchy but also imbued with personal narratives and social commentary. Whether it’s clever wordplay, multisyllabic rhymes, or poignant metaphors, your ability to convey emotion through words is paramount.

3. Marketability and Brand Presence

Beyond the mic, a strong personal brand is crucial. Managers look for artists who understand the importance of self-presentation—how you interact on social media, your visual aesthetics, and your overall vibe. A consistent image and digital persona can significantly impact how fans connect with you and how opportunities stack up. It’s about curating a persona that’s as compelling online as it is on the stage.

4. Work Ethic and Professionalism

Talent is important, but so is the grind. Hip hop managers want artists who show up with a relentless drive to improve and the discipline to hone their craft. The music industry is as tough as it is glamorous, and professionalism plays a huge role in longevity. That means punctuality, readiness to learn, and taking constructive criticism like a champ.

5. Versatility and Collaboration Skills

In today’s interconnected music ecosystem, being versatile can open many doors. Managers appreciate artists who can switch styles, experiment with different genres, and collaborate effortlessly with producers, vocalists, and even other rappers. An ability to adapt and blend influences into a coherent artistic identity shows strength, creativity, and a keen understanding of the industry’s demand for innovation.

These elements aren’t just boxes to tick off—they’re the rationales behind the way hip hop managers evaluate talent. By perfecting your craft, staying true to your roots, and building a unique brand, you signal to potential managers that you’re ready not just to ride the wave, but to create it.

How to Stand Out in the Crowd: Tips for Aspiring Hip Hop Artists

So you’ve got bars, beats, and a hunger for success—what’s next? Standing out in the hip hop scene isn’t just about having one viral hit; it’s about constant reinvention and smart hustle. Here are some insider tips designed to help you shine in the eyes of those elusive hip hop managers.

Develop Your Unique Sound

The music world is brimming with talent, so cultivating a signature sound is crucial. Experiment with different beats, explore hybrid genres, and fine-tune your voice until it’s unmistakably yours. Use tools like Lyric Assistant to draft, refine, and perfect your verses until they flow as naturally as your beat.

Leverage Social Media and Streaming Platforms

In a digital-first world, having a robust online presence is non-negotiable. Platforms like Instagram, TikTok, and YouTube aren’t just social networks—they’re stages where you can perform for thousands of potential fans and managers. Post regularly, engage with your followers, create behind-the-scenes content, and show off your personality. Remember, every post can be a subtle audition for a hip hop manager scouting the digital world.

Create High-Quality Content Consistently

Quality over quantity might be the golden rule here, but consistency is your best friend. Whether it’s a full-length project or a series of freestyles, putting out polished, well-thought-out content shows that you’re serious about your career. Invest in good production values, collaborate with skilled producers, and always seek feedback from fellow artists.

Network, Collaborate, and Engage

The music industry thrives on connections. Attend shows, participate in local rap battles, and don’t shy away from online collaborations. Each connection could serve as a stepping stone to larger opportunities. Reach out to veteran artists and other influencers in your genre—learning from them and joining forces on projects can magnify your presence and appeal.

Build a Compelling Personal Brand

Your brand is the narrative that ties your music, persona, and ambitions together. Develop a compelling backstory that resonates with your audience. This isn’t about manufacturing hype; it’s about presenting an authentic version of yourself that fans can relate to. Whether you're telling stories of struggle, resilience, or triumph, let your lyrics and your look speak volumes.

Above all, remember that the journey to stardom is as much about persistence as it is about talent. Every setback can be a setup for a major comeback if you keep learning, evolving, and staying true to your art.

The Art of Crafting Killer Lyrics: Leveraging Lyric Assistant

Let’s face it—crafting lyrics that pop is an art form in and of itself. In the era of instant digital content, having killer verses can set you apart from countless others. Enter Lyric Assistant, your new best friend in the studio. This innovative tool is designed to help you unlock your full potential by streamlining the creative process, providing inspiration when you’re stumped, and ensuring every line hits hard.

With Lyric Assistant, you can easily experiment with multiple rhyme schemes, explore various lyrical styles, and even break down your favorite tracks to understand what makes them work. It’s almost like having a seasoned songwriter right by your side, whispering insights into your ear as you work on your next masterpiece. Whether you're writing freestyles, penning deep narratives, or simply doodling lines for future bangers, this tool can help take your lyrics from good to legendary.

Streamline Your Writing Process

While inspiration can strike at any time, the creative process can sometimes stall. Lyric Assistant is tailored to help you overcome writer’s block with creative prompts, word associations, and even suggestions for rhythmic flow. This means less time staring at a blank page and more time crafting verses that resonate with your unique voice.

Inspire New Ideas and Perspectives

Every hip hop artist has their signature style, but sometimes breaking out of the familiar mold can lead to groundbreaking artistry. With Lyric Assistant, you can mix up your lyrical approach and explore new themes or metaphors that you might not have considered before. This fresh perspective can be exactly what you need to catch the eye of a forward-thinking hip hop manager.

Collaborative Features for Dual Creativity

Collaboration is at the heart of hip hop culture. Lyric Assistant isn’t just a solo tool—it’s designed for creative duos who want to bounce ideas off each other in real time. By sharing projects and providing instant feedback, you and your collaborators can push your creative boundaries further, ensuring that every track is polished to perfection.

In essence, harnessing the power of advanced songwriting tools like Lyric Assistant is not only about producing great lyrics—it’s about creating a body of work that is persuasive, enticing, and wow-worthy for any hip hop manager on the lookout for an artist with potential.

Building Your Brand: Social Media, Performance, and Networking Mastery

Today, being a hip hop artist is about more than just making music—it’s about being a brand. Your online persona, live performances, and networking skills create a mosaic that paints the complete picture of who you are as an artist. Successful hip hop managers know that an artist with a strong, vibrant personal brand is far more likely to succeed in today’s competitive landscape.

The Social Media Advantage

Social media is your stage, and platforms like Instagram, Twitter, TikTok, and Facebook are the venues where you can connect with fans in real time. Craft a visually appealing and cohesive profile that not only showcases your music but also your lifestyle, inspirations, and personality. Experiment with a mix of live videos, behind-the-scenes footage, and polished promotional content to keep your followers engaged and eager for more.

Engage with your audience by responding to comments, holding Q&A sessions, and even collaborating on social media challenges. This kind of active participation can help build a loyal fanbase, and trust us, hip hop managers love to see that organic buzz and engagement.

Live Performances: Capturing the Energy

There’s an undeniable magic in live performance. When you step on stage, it’s your moment to showcase raw charisma, stage presence, and the energy that drives your music. Whether it’s a local open mic or a major festival, every performance is a chance to refine your act and display your unique style. Record your shows and share the highlights online—this not only helps build your portfolio but also gives managers a taste of your live energy.

Networking: Building Relationships Beyond the Music

The music business is as much about who you know as what you can do. Building genuine relationships with other artists, producers, venue owners, and even industry influencers is key. Attend industry events, participate in collaborative projects, and don’t hesitate to reach out to those you admire. Keep in mind that networking is a two-way street: offer your talents, share your experiences, and show a willingness to support others in the journey.

Every conversation is a potential opportunity—whether it’s a casual chat with another creator that leads to a future collab or a chance encounter with a seasoned industry insider who can offer you invaluable advice. Remember, the community you build today can be the launching pad for your breakthrough tomorrow.

Going independent in the hip hop world can feel like venturing into uncharted territory. Without the backing of a major label, you’re responsible for every decision—from production and distribution to branding and marketing. But here’s the silver lining: independence offers unparalleled freedom. You get to call the shots on your creative process, build direct relationships with your fans, and craft a career that’s entirely your own.

However, success as an independent artist requires hustle, perseverance, and savvy business strategies. Hip hop managers looking for the next big star often value artists who have demonstrated that they can handle the rigors of an independent career. Show off your entrepreneurial spirit, be open to learning new skills, and take advantage of the digital tools and platforms that make independence possible.

Digital Distribution and Streaming Platforms

In today’s music landscape, platforms like Spotify, Apple Music, and SoundCloud are essential for reaching a wide audience. Upload your tracks, engage with your listeners through playlist placements, and track your growth using analytics. These digital channels are not only a means to distribute your music but also a way to build credibility and showcase your ascent to hip hop managers scanning for talent.

Merchandising and Fan Engagement

Beyond your music, think about how you can extend your brand. Merchandise—from T-shirts and hoodies to unique memorabilia—helps create another revenue stream while cementing your identity as an artist. Fans love to feel like part of the journey, and offering exclusive, branded items can enhance that sense of community.

DIY Marketing and Promotion

From email newsletters to guerrilla marketing tactics, independent artists need to be their own PR team. Learn the ropes of social media advertising, utilize content marketing strategies, and keep your audience in the loop with regular updates. The more proactive you are in promoting your music, the more attractive you become to managers who want to partner with self-starters.

Navigating the music industry independently can be a wild ride, but with the right blend of creativity, determination, and knowledge, you can build a career that not only resonates with fans but also catches the eye of established hip hop managers.

Community, Collaboration, and Creative Hubs

In the world of hip hop, community is everything. Collaboration, mentorship, and creative exchanges form the backbone of what makes this genre so dynamic. Whether you’re a seasoned artist or just starting out, tapping into creative hubs—both online and in real life—can open doors to opportunities you might never have imagined.

Local Music Scenes and Open Mic Nights

Every city has its own underground pulse, a network of clubs, studios, and open mic nights where local talent thrives. These venues offer an ideal environment to test your mettle, gather feedback, and connect with peers who share your passion for hip hop. Attending and performing at these events can get your name out there, serving as a launching pad for bigger platforms.

Online Communities and Forums

The digital world is full of vibrant communities where artists and music enthusiasts converge to share tips, collaborate on projects, and offer constructive feedback. Platforms like Reddit, Discord servers, and specialized music forums are excellent places to engage with like-minded creators. Participating in these discussions not only sharpens your skills but can also catch the attention of a few well-placed hip hop managers scanning these channels for emerging talent.

Collaborative Projects and Joint Ventures

Teaming up with other professionals such as producers, visual artists, and even other rappers can elevate your sound and expand your reach. Collaborative projects allow you to learn different facets of the creative process and can sometimes lead to unexpected breakthroughs. Show potential managers that you’re a team player who values collaboration—and your network will be your net worth.

Ultimately, immersing yourself in the community is about building a support system that fuels your artistic journey. These collaborative experiences not only enrich your craft but also demonstrate to managers that you’re an integral part of the ever-evolving hip hop ecosystem.

Resources and Community Support: Your Next Steps

Now that you’ve absorbed the essentials of what hip hop managers are looking for and learned how to cultivate a career that stands out, it’s time to take your next steps. Consider this section a toolbox of resources designed to help you transition from a budding artist into a full-fledged music creator ready for the spotlight.

Workshops and Music Camps

Seek out music workshops, boot camps, and intensive sessions that focus on the technical and creative aspects of hip hop. These programs often feature mentors, industry experts, and guest appearances from established artists. They offer a crash course in everything from songwriting and production to stage presence and personal branding.

Industry-Focused Webinars and Online Courses

In today’s learning environment, online courses and webinars provide invaluable insights into the music business without ever leaving your bedroom studio. Topics range from mastering social media marketing to understanding the legal aspects of music publishing. Equipped with this knowledge, you’ll be in a stronger position to negotiate contracts and secure management deals.

Networking Platforms and Virtual Showcases

With the rise of virtual events, it’s easier than ever to connect with industry professionals from around the globe. Platforms that host live virtual showcases and networking events allow you to present your music, receive feedback, and forge connections that span borders. Staying connected through these channels can lead to collaborations that might eventually catch the eye of a big-time hip hop manager.

Mentorship and Peer Groups

Surrounding yourself with peers who share your vision can be a game changer. Look for local mentorship groups or online communities dedicated to music creation. Having mentors who have navigated the path to success can provide guidance, encouragement, and insights that textbooks simply can’t offer.

And remember, every big name in hip hop started somewhere. By investing in your education, networking, and personal growth, you’re not just building a career—you’re creating a legacy that hip hop managers will eventually be compelled to champion.

Smart Strategies for Engaging Hip Hop Managers

Landing a manager might seem like trying to catch lightning in a bottle, but with the right strategies and relentless pursuit, it can become a reality. Here are some smart, actionable tactics to ensure you’re not only seen but remembered by the right people.

Create an Impressive Electronic Press Kit (EPK)

An EPK is like your musical résumé. It should include your bio, high-quality photos, samples of your best tracks, and any press or notable achievements. A professionally designed EPK signals to hip hop managers that you’re serious about your craft and ready to take on larger opportunities. Include links to your social media profiles and any press coverage you’ve received to round out the package.

Cold Outreach and Making the Right Impressions

Don’t be afraid to slide into those DMs or send a professional email introducing yourself to potential managers. Craft a message that’s succinct, genuine, and showcases your passion and achievements. Highlight what sets you apart—whether it’s a unique style, a compelling story, or a track record of independent success—and invite them to check out your work.

Leverage Analytics and Audience Data

Data can be your best friend when trying to prove your worth to a manager. Use analytics from streaming platforms and social media to show your growth over time, the engagement levels of your audience, and the impact of your promotional efforts. These insights demonstrate that you have a measurable impact and a growing base of fans, which in turn makes you a more attractive prospect.

By combining a stellar portfolio with strategic outreach and data-backed results, you’re laying down a solid foundation that hip hop managers simply can’t ignore.

The hip hop industry is constantly in flux. New trends emerge like fresh beats at a block party, and the landscape keeps evolving with technological advancements and shifting cultural narratives. If you want to catch the attention of forward-thinking hip hop managers, staying updated with current trends is a must.

Embracing New Media and Platforms

Today’s music scene is influenced by platforms that didn’t even exist a decade ago. From TikTok challenges that turn snippets of songs into viral phenomena to live-streamed concerts that break geographical boundaries, understanding how to leverage these media can catapult your career into a new dimension. Artists who are quick to adapt and innovate are the ones who leave a mark.

Fusion of Genres and Experimental Beats

The modern hip hop sound often borrows elements from other genres—be it electronic, rock, or even classical. This fusion creates rich, layered tracks that defy expectations and resonate with a diverse audience. Experimenting with genre-blending not only showcases your creativity but also signals to managers that you’re willing to push the boundaries of traditional hip hop.

Digital Artistry and Visual Storytelling

Visual content has become just as crucial as the music itself. High-quality music videos, animated lyric videos, and dynamic stage visuals can make or break an artist’s image. As a hip hop artist, being adept at visual storytelling enhances your overall appeal and provides another canvas to express your narrative.

Staying on the cutting edge of these trends not only enriches your artistry but also positions you as an innovative influencer in the eyes of hip hop managers scouting talent with a futuristic vibe.

Mastering the Balance: Artistry Meets Business Acumen

While passion and creativity fuel the fire, understanding the business side of the music industry is equally important. Hip hop managers are on the lookout for artists who can balance artistic expression with savvy business skills. This harmony between art and commerce is what transforms a local sensation into a global phenomenon.

Budgeting and Financial Literacy

Knowing how to manage your earnings, invest in quality production, and even budget for tours and music videos can set you leagues apart. Financial literacy isn’t glamorous, but it’s essential for long-term success. Many hip hop managers appreciate an artist who not only knows their lyrics but also understands the fundamentals of running a business.

When the time comes to sign deals, understanding contract terms and protecting your creative rights is crucial. While a manager can help navigate these waters, having your own grasp on the basics ensures that you’re making informed decisions that serve your best interests. Educate yourself, seek advice, and never hesitate to consult a legal expert if needed.

Adapting to an Ever-Changing Industry

The music industry is unpredictable. From evolving copyright laws to shifts in consumer behavior, being adaptable is key. Develop a mindset that anticipates change, is willing to pivot strategies, and embraces new opportunities. Managers are more likely to invest in artists who think ahead and aren’t afraid to restructure their approach as the industry transforms.

Mastering the balance between artistic vision and business acumen not only elevates your career but also positions you as a well-rounded artist ready to thrive in a competitive industry.

Hip Hop Managers: The Long Game and Your Legacy

It’s easy to get caught up in the day-to-day grind of releasing tracks and performing gigs, but remember that building a legacy takes time. Hip hop managers are not just looking for the next viral hit—they’re looking for artists who have the potential to shape the culture for years to come. Your journey should be viewed as a marathon, filled with learning experiences, growth spurts, and the occasional setback that ultimately fuels your evolution.

Cultivate relationships with mentors, stay humble even as you soar, and continuously refine your craft. Every single track you release, every collaboration, and every live performance contributes to the narrative of your career. Managers are keen to see an artist’s long game—a vision that extends beyond mere chart-toppers and into building a legacy that resonates through generations.

Focus on sustainable growth: invest in your artistry, be patient with your progress, and always keep an eye on the road ahead. The journey might be long and sometimes bumpy, but the persistence, innovation, and authenticity you demonstrate now will pay dividends in the future.

Frequently Asked Questions About Hip Hop Managers and Artist Success

We've gathered some of the most common questions to help you better navigate what hip hop managers are looking for and how to set yourself on the path to musical stardom.

1. What qualities do hip hop managers look for in a new artist?

Managers are on the lookout for originality, authenticity, exceptional lyrical ability, and a strong personal brand. They seek artists who not only deliver catchy beats and smart lyrics but also show entrepreneurial spirit and a commitment to growth.

2. How important is social media for gaining the attention of a hip hop manager?

Social media is incredibly important. A robust digital presence that showcases your music, personality, and engagement with fans can be a critical factor in catching a manager’s eye.

3. Can independent artists secure management deals without a major label?

Absolutely. Many hip hop managers actively seek out independent talent who demonstrate innovation, self-motivation, and the ability to build a dedicated fan base through digital platforms and grassroots promotion.

4. What role does networking play in an artist’s success?

Networking is pivotal. Whether through local music events, online communities, or collaborations, building genuine relationships within the industry can open doors to mentorship, opportunities, and management deals.

5. How does Lyric Assistant help in improving my chances with a hip hop manager?

Lyric Assistant empowers you to refine your songwriting with creative prompts, advanced drafting features, and real-time lyric suggestions. Better, polished lyrics mean more compelling tracks, which increases your appeal to managers looking for serious talent.

6. Is it essential to have a professional Electronic Press Kit (EPK)?

Yes, a well-crafted EPK dramatically improves your professional presentation. It showcases your achievements, personal brand, and musical style in a format that’s easy for managers to review and follow.

7. How do I balance creative freedom with business demands?

Balancing art and business is all about planning. Educate yourself on industry basics, consult with professionals when needed, and always stay true to your vision while being adaptable to market trends.

8. What digital platforms should I focus on to reach a larger audience?

Invest time in platforms like Instagram, TikTok, YouTube, and music streaming services such as Spotify and SoundCloud. These avenues provide excellent opportunities to showcase your music and build an engaged fan community.


Your Blueprint for Success in the Hip Hop World

As you embark on this journey, remember that success in hip hop is as much about persistence as it is about talent. Every line you write, every beat you drop, and every collaboration you engage in is a building block in your future legacy. If you're ready to ensure your voice is heard, ready to harness the right tools, and ready to show the world what you're made of, then the time to act is now.

Embrace every challenge as an opportunity to evolve, and let your passion be the driving force behind your career. With a clear understanding of what hip hop managers are searching for, a polished personal brand, and the creative prowess you continuously hone with tools like Lyric Assistant, you’re setting the stage for a major breakthrough.

The road may be unpredictable, but the rewards are immeasurable. Dive into your creative process, use every resource at your disposal, and let your art pave the way to a future where you're not just surviving—you’re thriving in the hip hop arena.

Whether you’re crafting your next verse at midnight or brainstorming your next visual concept, know that every moment spent perfecting your art is a step closer to sealing that deal with the hip hop manager who recognizes your true potential. Your journey is just beginning, and the stage is set for you to leave an indelible mark on the world of music.

So gear up, stay inspired, and most importantly, keep spitting truth and creativity. Your future in hip hop is bright, and it’s waiting for the day you step up and seize it.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

author-avatar

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.