A&R and Manager Advice

Emailing Music Managers

Emailing Music Managers

In this digital age, one of the key steps to success in the music industry is establishing meaningful connections with industry professionals. And as a budding musician, one of the first individuals you might want to contact is a music manager. In our article, "Emailing Music Managers", we are going to provide valuable tips and useful insights to help you craft the perfect email for this mission-critical task.

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Sending an email to a music manager may seem daunting, but when done correctly, it can open doors to an extraordinary future. Let's get started on creating that impeccable email.

Understanding the Role of a Music Manager

Music managers exist to aid artists in business-related decisions. They negotiate contracts, arrange performances, and enhance public image. By understanding their roles, you can craft an email that directly appeals to their interests and showcases how you can further their business ventures.

Adopting Professional Etiquettes

The first impression is everything. Your email should:

  • Be clear and concise. Your email should be direct, to-the-point and free of any sort of fluff.
  • Remain professional. From subject line to sign-off, maintain a professional tone throughout.
  • Check your grammar and spelling. This underlines your seriousness and respectfulness towards their time.

Essential Email Components

Subject Line

Your subject line should be compelling. A great subject line can spell the difference between an open and a pass.

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Introduction

Start by introducing yourself and the purpose of the email. Keep it brief and direct.

Body

The body is where you pitch yourself. Discuss your music, achievements and how you can contribute to their roster.

Conclusion

End with a strong conclusion, expressing appreciation for their time and a desire to hear back from them.

Emailing Music Managers Example:

Subject: Emerging Artist - Potential to Disrupt the Alternative Music Scene

Dear [Manager's Name],

I’m [Your Name], an alt-pop artist based in New York with a unique blend of sounds that have drawn considerable attention in the local scene.

Within the past year, my music has garnered over 100,000 streams online and I have been featured on popular local radio stations. My audience continues to expand, suggesting the potential to make a significant impact in the alternative music scene with the right guidance and representation.

I am reaching out because I deeply admire your work with [artist they managed] and believe that we could mutually benefit from a potential partnership.

Thank you for taking the time to consider my proposition. I look forward to potentially discussing further.

Best,

[Your Name]

With these tips at your disposal, you now know how to effectively approach a music manager via email. Remember, patience and perseverance are key in this industry. Not all attempts may result in a response but persistence can eventually lead to the breakthrough you’ve been aiming for. Don’t forget to revisit our other guides on “Lyric Assistant” for additional tips and strategies to navigate the music industry!

Frequently Asked Questions

Why is it necessary to email a music manager?

Emailing a music manager is necessary because it's a professional way to introduce yourself and your music to an industry professional who has the experience and connections to help advance your career. A music manager can provide valuable guidance, assist with negotiations, help with branding, and expand your opportunities within the music industry.

What should I include in my email to a music manager?

Your email should include a brief introduction of yourself, a concise discussion about your music or band, links to your music, any press materials or EPK (Electronic Press Kit) you might have, and clear reasons why you believe the manager and you would be a good fit. Don't forget to mention any notable achievements or performances as well.

How can I find a music manager's contact information?

You can find music managers' contact information through industry directories, networking events, music conferences, social media platforms, and the official websites of the managers or management companies. Always ensure that the contact information is up-to-date and that you're reaching out through the appropriate channels.

Should I attach my music files to the email?

No, it is not recommended to attach music files directly to the email because they can be large and may cause the email to be flagged as spam. Instead, provide a link to a reliable streaming service where your music is hosted or a link to a cloud service where the files can be easily downloaded if preferred.

How do I write a compelling subject line for my email?

Your subject line should be clear, intriguing, and personalized. It should encapsulate the essence of your message while being concise. Avoid using generic statements like "Looking for a manager" and opt for something that highlights your unique selling point or a recent achievement. For example, "Award-Winning Folk Singer Seeking New Representation."

Is it appropriate to follow up on my email? If so, when?

It is appropriate to follow up if you haven't received a response, generally after about two weeks. Keep your follow-up brief and polite, reiterating your interest and asking if they had the chance to listen to your music. Do not follow up multiple times excessively as this can be seen as pushy.

How do personal connections affect the chances of a music manager considering my email?

Personal connections can greatly increase the chances of a music manager considering your email as the music industry values trusted recommendations and networks. If you were referred by a mutual contact or have met the manager at an event, mention this in your email to establish a personal connection from the outset.

What is an Electronic Press Kit (EPK) and should I include one in my email?

An EPK is a digital portfolio that provides music industry professionals with everything they need to know about an artist. It typically includes music samples, a bio, photos, press coverage, and contact details. Including a link to your EPK in your email is advisable as it's an effective way to present your brand and professional materials in an organized manner.

How long should my introductory email be?

Your introductory email should be concise and to-the-point. Aim for no more than a few short paragraphs. Be respectful of the manager's time by getting straight to the point, highlighting your selling points, and detailing your request or proposition clearly.

What if I don't have any recorded music yet?

If you don’t have any recorded music yet, it may be premature to approach a music manager. Managers typically want to hear a polished representation of your work. Consider waiting until you have high-quality recordings before reaching out, or focus on conveying your potential through live performance clips if applicable.

Can I reach out to multiple music managers at once?

Yes, you can reach out to multiple music managers at once, but make sure to personalize each email. Avoid a generic mass email approach. Managers appreciate exclusivity and the feeling that you've specifically chosen them for consideration because they fit with your style or brand.

What's the importance of researching a music manager before emailing?

Researching a music manager before emailing is crucial because it allows you to tailor your pitch and show that you have taken the time to understand their roster and career successes. Personalization can set you apart, and demonstrating knowledge of their work creates a strong professional impression.

How do I showcase my achievements without coming off as boastful?

It's a fine balance between showcasing achievements and not coming off as boastful. The key is to be factual and concise. Provide context on why your achievements are significant within your genre or music community and allow them to demonstrate your potential value to a music manager.

Should I mention the genres of music the manager typically works with?

Yes, mentioning the genres of music the manager typically works with shows that you've done your homework and that you believe there's a strategic fit. It conveys that you are considering them because their expertise aligns with your musical style and direction.

What tone should I aim for in my email?

Aim for a professional tone that's also reflective of your personal brand. Be polite and respectful, but it's also okay to let some of your personality shine through. The tone should be enthusiastic but not overbearing, lending a sense of genuineness to your pitch.

Is it necessary to have a large following before reaching out to a manager?

While having a large following can be beneficial, it's not strictly necessary when reaching out to a manager. Some managers are interested in the development process and may see potential in less-established artists. However, demonstrating that you have a growing and engaged fanbase can be a significant advantage.

How do I express willingness to collaborate or hear feedback?

Expressing openness to collaboration and feedback can be done by simply stating your enthusiasm for professional growth and your eagerness to learn from a manager's expertise. Indicate that you are flexible and willing to take their advice into consideration as you continue to advance your career.

What information about prospective future projects should be included?

Future project information should be included if it showcases direction and ambition. If you have an upcoming album release, a tour, or are involved in any collaborative projects that would stir a manager's interest, include brief details. Such information highlights your proactive nature and potential for future successes.

What should I do if a music manager doesn't respond to my email?

If a music manager doesn't respond to your email after a reasonable period and a follow-up, it's best to move on. Not all managers will have the capacity or interest to respond to every inquiry. Continue to focus on developing your craft and expanding your network, and consider reaching out again in the future if appropriate.

Are there common mistakes to avoid when emailing music managers?

Common mistakes to avoid include sending mass, non-personalized emails, being too long-winded, attaching large files, being overly persistent with follow-ups, lacking a clear ask or purpose, and failing to do proper research on the manager you're contacting. Professionalism, brevity, and personalization are key.

How important is proper grammar and spelling in my email?

Proper grammar and spelling in your email are extremely important as they reflect your professionalism and attention to detail. Errors can detract from your message and make a poor first impression, suggesting a lack of care that could be extrapolated to your approach to your music career.

Considering sharing this article if you found it helpful and believe that others could benefit from it too!

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Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

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About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.