In the music world, there isn't a direct and straightforward path to success. One step that many budding artists consider vital is connecting with a music manager. A music manager can be your guiding light in the industry, helping to craft essential connections, plan tours, and help with making critical decisions. But reaching out to music professionals can be intimidating, especially if you are doing it for the first time. This article serves as a guide on contacting music managers, opening the gateway to new opportunities in your music career.
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Contacting Music Managers Table of Contents
When is the Right Time to Contact a Music Manager?
Finding the Right Music Manager
Why Contact a Music Manager?
Music managers oversee the business side of musical careers. They're responsible for:
- Planning and booking shows.
- Negotiating contracts with labels or venues.
- Developing and managing promotional campaigns.
- Guiding your financial decisions.
When is the Right Time to Contact a Music Manager?
If you have a collection of songs, performed many successful gigs, and have managed to gather a handful of fans, it might be time to consider reaching out to a music manager.
Finding the Right Music Manager
A music manager must be as interested in your music as you are. To find the right manager for you, research and follow these steps:
- Understand your music's genre and who are the best managers in that genre.
- Check out the careers of musicians who you admire and find out who their managers are.
How to Contact a Music Manager?
A well-crafted email can go a long way while reaching out to a manager. It should be straightforward, including:
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- A short introduction presenting you and your music.
- Why you think they would be a good fit to manage your music career.
- Links to your best songs and other information that gives them a sense of how your music is received.
Contacting Music Managers Example:
Let's say you are an indie pop artist who has a distinctive sound that has attracted a substantial online following. After doing some research and finding Maria, a music manager known for working with indie pop artists and helping them to breakthrough, you decide to reach out to her.
Your email could look something like this:
Subject: Indie Pop Artist Seeking Guidance
Dear Maria,
I'm X, an indie pop artist from (city). My music has a unique sound that has caught the attention of thousands of online listeners. I've always admired your work with (musician’s name) and believe that, with your experience and perspective, I could grow successfully in the music industry. You can listen to my music at [link]. I'd love the opportunity to discuss further how we could potentially collaborate.
Looking forward to hearing from you,
X
Frequently Asked Questions
Why is it important to contact a music manager?
Contacting a music manager is an important step for an artist aiming to professionalize their career. Managers are skilled in industry practices and can offer vital support in areas such as booking gigs, negotiating contracts, networking, and overall career guidance, allowing artists to focus more on their creative work.
How do I find a music manager?
Music managers can be found through industry contacts, referrals, music conferences, and online directories. It’s also possible to identify managers working with artists you admire and reach out to them, as they may be open to exploring new talent. Social media platforms like LinkedIn can also be helpful in connecting with potential managers.
What should I include in my initial contact with a music manager?
Your initial contact with a music manager should include a brief introduction, a succinct explanation of your career goals, highlights of your achievements, and a link to your music. Be sure to personalize the message and explain why you believe they would be the right fit for your career.
Is it better to contact a music manager via email or phone?
Email is generally the preferred method for first contacting a music manager. It allows them to review your information at their convenience and provides a written record of your communication. A phone call can be perceived as intrusive without prior arrangement.
How can I make my email stand out to a music manager?
To make your email stand out, craft an engaging subject line, keep your message concise, include professional-quality music links, a press kit or EPK if available, and be sure to personalize the message. Demonstrate your knowledge of their current roster and how you could fit within their brand.
What qualifications should a good music manager have?
A good music manager should have a combination of industry experience, a robust network of contacts, an understanding of marketing and promotion, negotiation skills, and a keen interest in the music business. Professionalism and a track record of success with other artists are also important qualifications.
Can I approach a music manager without having a large following?
Yes, you can approach a music manager without a large following, especially if you can demonstrate your potential through your talent, work ethic, and vision for your career. Managers often look for artists with a unique voice and marketability, regardless of their current fanbase size.
How often should I follow up with a music manager if there’s no response?
Follow up no more than once or twice after your initial contact. Wait for a few weeks before sending the first follow-up, and if there's still no response, one more follow-up after another couple of weeks is reasonable. Constantly messaging can be viewed as pestering.
What are reasonable expectations to have when working with a music manager?
Reasonable expectations include frequent communication, clear goal setting, strategizing for career growth, help with booking and negotiations, and professional advice. Keep in mind that results may not be immediate and building a successful career takes time and collaboration.
Can a music manager help me get a record deal?
A music manager can assist in getting a record deal by leveraging their industry contacts and pitching you to record labels. They have the experience and knowledge to negotiate terms and secure a favorable deal on your behalf.
What percentage does a music manager typically take?
Music managers typically take between 15%-20% of an artist’s gross income. Percentages can vary based on the manager's level of experience, the specific services they offer, and the artist's career stage.
Should I sign a contract with a music manager?
Yes, signing a contract with a music manager is advisable to protect both parties' interests. A contract should outline the expectations, responsibilities, duration of the partnership, and the compensation structure.
What if we have creative differences with my music manager?
Creative differences are not uncommon. Address them through open and honest communication. Your manager should respect your artistic vision, but also be open to their industry insights. If necessary, agreements can be revisited or amended, or in extreme cases, the partnership might be reconsidered.
Do I need a music manager if I'm just starting out?
While not essential for a new artist, a music manager can provide helpful guidance and resources at the start of your career. Consider your current capabilities and needs to determine if seeking a manager aligns with your short-term objectives.
How can I terminate a contract with a music manager?
To terminate a contract with a music manager, you should refer to the termination clause outlined in your agreement. It usually requires a written notice within a specified time frame. Always aim to part ways professionally and amicably to maintain good industry relations.
What's the difference between a music manager and an agent?
A music manager generally provides comprehensive career guidance, while an agent typically focuses on booking live performances and tours. Managers may also be involved in creative decisions, branding, and long-term planning, whereas agents handle more logistical and booking aspects.
Is it common for music managers to work on a trial basis?
Some music managers are open to working on a trial basis. This allows both the manager and artist to evaluate the compatibility of the partnership before committing to a long-term agreement.
How should I prepare for a meeting with a potential music manager?
Prepare for a meeting with a potential music manager by researching their background, understanding their current artist roster, outlining your career objectives, and having clear answers to questions about your music, audience, and expectations. Bring any relevant materials such as music samples, press kits, and your professional bio.
Can a music manager help with branding and image development?
Yes, music managers often assist with branding and image development, as they can offer insights into market trends and what appeals to target audiences. They can guide you on visual elements, social media presence, and cohesive messaging that align with your artistic identity.
What should I do if my music manager is not fulfilling their duties?
If your music manager is not fulfilling their duties, first address the issue directly with them to clarify expectations and resolve any misunderstandings. If the situation does not improve, review your contract for guidance on how to proceed, potentially seeking legal advice if necessary.
Can I have more than one music manager?
While uncommon, some artists work with co-managers if their career has multidimensional needs that require different areas of expertise. However, clear roles and responsibilities should be established to avoid confusion and conflicting strategies. Remember to review and update contracts to reflect such an arrangement.
Navigating the music industry can be daunting, but surrounding yourself with knowledgeable professionals such as music managers can make the journey smoother. Be sure to heed this guide when preparing to take that all-important leap in your music career. And remember, every great song reflects the effort taken to craft it. Share this article with others to help them contact music managers, and explore other guides on Lyric Assistant.
