A&R and Manager Advice

Biggest Music Managers in THE US

Biggest Music Managers in THE US

In the thriving world of music, creating beautiful melodies and compelling lyrics may set an artist apart. But, behind the scenes, the role of a music manager plays an equally significant part. These unseen heroes help navigate the industry's complexities, making sure a musician's talent doesn't go unappreciated. In the grand scheme of things, they are the pillars holding an artist's career. In this post, we'll delve into the world of the biggest music managers in the US, revealing their clients, successes, and the influence they've had on the music industry.

Looking to write your next song? Transform your creative ideas into songs that people will love, and skyrocket your music career with Lyric Assistant. The perfect songwriting assistant. Find out more →

Who Are Music Managers?

Music managers are individuals or agencies who take charge of the business aspects of a musician’s career. They handle a variety of tasks, from negotiating contracts to establishing an artist's brand image. In essence, they steer an artist’s journey, making sure they reach their destination—success.

The Biggest Music Managers in the US

The music industry is filled with influential individuals, but these select few have distinguished themselves through their work:

Scooter Braun

As the man behind some of the biggest names in music, including Justin Bieber, Ariana Grande, and Demi Lovato, Braun is indisputably one of the leading music managers today. He has adeptly navigated his clients' careers to dazzling heights of success and longevity.

Guy Oseary

Oseary is known for his incredible work with Madonna and U2, two of the biggest names in music history. His innovative strategies and unwavering dedication have left a permanent mark on the music industry.

Write Lyrics Like a Professional Songwriter

The ultimate songwriting tool that takes your creative vision to the next level! With just a few clicks, you can unleash your inner songwriter and craft a hit that's uniquely yours. Your song. You own it.

Example: Pop, Rock, Rap, Electronic, R&B, K-Pop, Drill...
Example: Happy, sad, inspirational, romantic, gritty...
Example: Love, loss, overcoming adversity, party, faith, personal growth, reflection...
Example: Kendrick Lamar, Drake, Grimes, Beyonce, Billie Eillish, Pink Floyd, BTS ...
A bridge is used to provide a new perspective or shift in your song's mood

Clarence Spalding

Representing county music, Spalding manages heavyweights like Jason Aldean and Rascal Flatts. His Texas charm and understanding of musical heartland have made him one of the biggest managers in country music.

Biggest Music Managers in THE US Example:

The role of a music manager extends beyond just managing business aspects. A case in point is Scooter Braun, who discovered Justin Bieber on YouTube. Braun was captivated by the young singer's talent and charisma, saw potential, and immediately reached out. His management not only catapulted Justin Bieber to stardom but also guided him through tumultuous times in his career. Braun played an instrumental part in shaping Bieber's music, image, and brand.

Frequently Asked Questions

What is a music manager?

A music manager is a professional who guides the professional career of artists in the music industry. Their duties include negotiating contracts and deals, finding business opportunities, and helping the artist make strategic career moves. They often act as a liaison between the artist and the recording industry.

How do music managers contribute to an artist's success?

Music managers play a crucial role in an artist's success by applying their knowledge of the music business to steer their clients' careers. They help generate opportunities, give career advice, connect artists with the right people, and handle the day-to-day business affairs, allowing artists to focus on their creative work.

Who are some of the biggest music managers in the US?

Some of the biggest music managers in the US include Scooter Braun, Irving Azoff, and Coran Capshaw, among others. These managers are known for their roster of successful artists and their ability to navigate the complex landscape of the music industry.

What qualities should I look for in a music manager?

Look for qualities such as strong communication skills, industry knowledge, a well-connected network, strategic thinking, and a track record of success in managing artists. A genuine passion for music and a commitment to the artist's career are also important.

How do music managers get paid?

Music managers typically get paid through a commission that ranges from 10% to 20% of the artist's gross income. This commission structure motivates them to actively seek the best financial opportunities for their clients.

Can a music manager help me get a record deal?

Yes, a competent music manager can help you get a record deal by leveraging their industry connections, showcasing your talent to record labels, and negotiating the terms of the contract. However, securing a deal also depends on the artist's talent, marketability, and the state of the industry.

What's the difference between a music manager and an agent?

A music manager oversees an artist’s entire career and provides guidance on all aspects, while an agent typically focuses on booking live performances and tours. They work together to ensure that every part of the artist's career is progressing.

Is it necessary for emerging artists to have a music manager?

While not strictly necessary, having a music manager can be highly beneficial for emerging artists. They can help navigate the early stages of their career, open doors to new opportunities, and provide valuable industry insights.

How can I find a reputable music manager?

To find a reputable music manager, start by researching professionals who represent artists with a similar style or genre as yours. Attend music industry events, network online and offline, and seek referrals from other music professionals. Always do your due diligence before signing any contracts.

What are the typical responsibilities of a music manager?

A music manager handles a variety of responsibilities including arranging meetings, seeking opportunities, handling promotions, managing scheduling, offering career advice, and overseeing the business aspects of an artist's career. They work closely with their clients to ensure their goals and needs are met.

Do music managers work with independent artists?

Yes, music managers do work with independent artists. They can be instrumental in helping indies build their career, grow their fan base, and improve their professional network without the direct support of a major record label.

Should I sign a long-term contract with a music manager?

Signing a long-term contract with a music manager is a significant commitment. It is important to carefully consider the terms of the agreement and the manager's ability to support your career goals. It may be wise to start with a shorter-term contract to ensure a good fit before making a long-term commitment.

What happens if I'm unhappy with my music manager?

If you're unhappy with your music manager, open communication is key. Discuss your concerns and attempt to resolve any issues. If the situation doesn't improve, it may be necessary to consult the terms of your contract regarding termination and seek legal advice if needed.

Can music managers help artists with branding and image?

Yes, music managers often help with branding and image as part of an overall strategy to market the artist. They work alongside the artist to develop a consistent and appealing public persona and may collaborate with publicists, stylists, and branding experts.

How important is a music manager’s network in the industry?

A music manager's network is extremely important as it can provide essential connections and opportunities that can advance an artist's career. A well-connected manager may have relationships with labels, producers, promoters, and other influential figures in the industry.

What should I include in my portfolio when approaching a music manager?

When approaching a music manager, your portfolio should include your music (recordings or demos), a biography, press materials (if available), social media profiles, any press coverage, and a clear statement of your career goals and why you think they're the right manager for you.

What's the best way to approach a music manager?

The best way to approach a music manager is with professionalism and preparedness. Reach out via a well-crafted email, providing a brief introduction, links to your music, and why you believe they would be a good fit for managing your career. Follow up if needed but always be respectful of their time.

Can a music manager help me with tour management?

Music managers can assist with tour management by helping plan the tour, book dates, promote shows, and ensure that operations run smoothly. They may also coordinate with booking agents and tour managers to oversee logistics.

What's involved in the selection process when a music manager considers a new artist?

When considering a new artist, a music manager evaluates talent, marketability, work ethic, and potential for growth. They may also consider the artist's existing fan base, online presence, and the uniqueness of their style. The overall fit with the manager's expertise and network is also a factor.

Are there any certifications required to become a music manager?

There are no mandatory certifications required to become a music manager. However, many successful managers have relevant experience, a solid understanding of the music business, and may have completed music business programs or other related educational backgrounds.

Do music managers work on a local, national, or international level?

Music managers can operate on a local, national, or international level, depending on their client's needs and career objectives. Some managers may focus on developing an artist's local presence, while others have the capacity and network to work on a global scale.

Music management is an intricate dance of business understanding and artistic sensibility. The biggest music managers in the US exemplify the power of such expertise. They wield their understanding of the music industry to mold raw talent into celebrated stars. So, the next time you listen to your favorite song, remember the unseen hero behind it, meticulously plotting their artist's path to greatness. For more insights, do not forget to share this article and explore other content on Lyric Assistant.

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

Music Industry Insider 2024: The Ultimate Contact Database

Unlock the key to your music career. This game-changing resource puts over 3,000 of the most influential music industry contacts at your fingertips.

Connect directly with the top A&Rs, Music Managers, Producers, Record Labels & Booking Agents who can elevate your music to new heights. With all the content information you need, including email addresses and phone numbers. Don't just dream of success, make it a reality.

Embrace Music Industry Insider and open doors to limitless opportunities in your music journey.

trustpilot 1

author-avatar

About Toni Mercia

Toni Mercia is a Grammy award-winning songwriter and the founder of Lyric Assistant. With over 15 years of experience in the music industry, Toni has written hit songs for some of the biggest names in music. She has a passion for helping aspiring songwriters unlock their creativity and take their craft to the next level. Through Lyric Assistant, Toni has created a tool that empowers songwriters to make great lyrics and turn their musical dreams into reality.